Beverages Audience in United States

Beverages logo

Beverages has an estimated audience of 127,266,562 people in United States. 56.9% are female, 43.1% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Manicure & Pedicure, Natural Beauty, Middle-distance running, Gel nails, Jamba Juice.

The average Beverages fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Manicure & Pedicure, Natural Beauty, Middle-distance running, with strongest over-indexing on Manicure & Pedicure (1.72× the country average). Demographically, the Beverages audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Beverages fans

Demographic split for Beverages audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.2
Estimated audience size127,266,562

Audience persona

The typical Beverages fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Manicure & Pedicure.

Top regions in United States

Top regions ranked by reach for Beverages in United States
RegionReachAffinity
California13,300,1370.95×
Texas10,823,6920.99×
Florida8,725,0571.01×
New York7,274,6011.02×
Illinois5,175,7591.22×
Pennsylvania5,164,1141.21×
Ohio4,628,1211.18×
Georgia4,024,2341.03×
North Carolina3,904,2111.02×
Michigan3,709,9361.11×
Indiana3,086,1461.33×
New Jersey2,936,3340.91×
Virginia2,878,9660.93×
Tennessee2,820,7741.1×
Arizona2,655,6791.02×
Washington2,521,2530.99×
Missouri2,161,5791.05×
Massachusetts2,107,8810.84×
Wisconsin2,102,0791.1×
South Carolina2,042,7401.07×
Alabama1,939,3301.09×
Minnesota1,923,4951.05×
Maryland1,887,5840.86×
Kentucky1,807,8801.13×
Colorado1,784,3250.89×
Louisiana1,539,5720.94×
Arkansas1,393,6491.33×
Oregon1,357,1290.93×
Oklahoma1,274,9980.9×
Nevada1,236,6291×
Iowa1,220,0311.16×
Kansas1,058,6361.06×
Connecticut1,052,1050.82×
Mississippi1,038,4960.99×
Utah929,7720.82×
West Virginia804,6511.36×
Nebraska690,2581.08×
New Mexico660,4121.03×
Hawaii564,0101.03×
Idaho538,4210.84×
Maine478,0601.05×
Washington, District of Columbia394,3371.03×
Delaware353,3131.01×
New Hampshire344,2220.69×
Rhode Island320,8260.79×
South Dakota285,4120.97×
Montana254,3980.72×
Alaska241,0750.89×
Vermont216,0530.97×
North Dakota167,0420.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beverages audience
BrandAffinityCategory
Manicure & Pedicure1.72×Beauty & Wellness
Natural Beauty1.55×Beauty & Wellness
Middle-distance running1.56×Sports
Gel nails1.66×Beauty & Wellness
Jamba Juice1.62×Food & Beverages
Organic Beauty1.81×Beauty & Wellness
Planet Smoothie1.91×Food & Beverages
KakaoTalk1.74×Internet & Social Media
essie1.64×Beauty & Wellness
Wet 'n Wild (brand)1.6×Beauty & Wellness
Kappa Delta1.6×Business & Career
University of Maryland University College1.76×Business & Career
Dry shampoo1.67×Beauty & Wellness
Sigma Chi1.66×Business & Career
Natural Health & Beauty1.68×
Pi Kappa Alpha1.51×Business & Career
Christopher Robin1.6×Literature
Vidal Sassoon1.61×Beauty & Wellness
PicMonkey1.58×Internet & Social Media
Wesleyan College1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beverages audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
IndulgenceJOY1.32
Price SensitivityPREMIUM1.23
Healthy LifestyleBALANCE1.16
Design AffinityPREMIUM1.16
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%

See Beverages audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Beverages have in United States?

Beverages has an estimated audience of 127,266,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Beverages fans?

56.9% of Beverages fans are female, 43.1% are male, with an average age of 40.2 years.

Which brands do Beverages fans like most?

Beverages fans show strongest brand affinity for Manicure & Pedicure (1.72×), Natural Beauty (1.55×), and Middle-distance running (1.56×) over the country average.

Where do Beverages fans live in United States?

Beverages fans in United States are most concentrated in California (reach 13,300,137), Texas (reach 10,823,692), and Florida (reach 8,725,057). These three regions account for the largest share of the active audience.

What other brands do Beverages fans also like?

Beyond Beverages itself, the audience over-indexes on Natural Beauty (1.55×), Middle-distance running (1.56×), Gel nails (1.66×), and Jamba Juice (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.