Rascasse Audience Intelligence

Beverages Audience in United States

A data profile of the people who buy, follow and care about Beverages in United States — modelled from more than twelve digital signal sources. Beverages has an estimated audience of 127,266,562 people in United States.

#26among Lifestyle cluster in United States#34among Topic in United States#5in Food & Beverages

The average Beverages fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Manicure & Pedicure, Natural Beauty, Middle-distance running, with strongest over-indexing on Manicure & Pedicure (1.72× the country average).

Demographically, the Beverages audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beverages fan in United States is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manicure & Pedicure.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beverages profile in United States.

Audience size
127.3M
in United States
Gender
56.9%♀
43.1% male
Age
40.2
average years
Country rank
#44
Topic in United States
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beverages fans

56.9% are female, 43.1% are male, average age 40.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Beverages audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.2
Estimated audience size127,266,562
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Beverages audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Beverages audience comes from United States.

Worldwide audience distribution share by country for Beverages
CountryShare
United States18.1%
Japan6.5%
China5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beverages audience in United States is strongest.

Fig. 05

Top regions by affinity

Beverages fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~900K1.58×
02Indiana~3M1.35×
03Arkansas~1.5M1.33×
04Kentucky~2M1.29×
05South Carolina~2.5M1.24×
06North Carolina~4.5M1.19×
07Illinois~5M1.18×
08Iowa~1M1.18×
09Ohio~4.5M1.17×
10Tennessee~3M1.16×
11Alabama~2M1.15×
12Michigan~4M1.14×
13Nebraska~700K1.11×
14Maine~500K1.10×
15Pennsylvania~4.5M1.09×
16New Mexico~700K1.09×
17Delaware~400K1.09×
18Florida~9.5M1.08×
19Wisconsin~2M1.08×
20Minnesota~2M1.08×
21Missouri~2M1.07×
22Mississippi~1M1.05×
23Georgia~4M1.02×
24South Dakota~300K1.02×
25Arizona~2.5M1.01×
26Kansas~1M1.01×
27Virginia~3M1.00×
28Hawaii~500K0.98×
29Louisiana~1.5M0.96×
30Texas~10M0.95×
31Nevada~1M0.95×
32Vermont~200K0.94×
33Alaska~300K0.92×
34Montana~300K0.90×
35Maryland~2M0.88×
36Oklahoma~1M0.87×
37Washington~2M0.85×
38Idaho~500K0.85×
39Rhode Island~300K0.85×
40Colorado~1.5M0.83×
41Oregon~1M0.82×
42Washington, District of Columbia~300K0.81×
43New York~5.5M0.80×
44North Dakota~200K0.80×
45New Jersey~2.5M0.79×
46Connecticut~1M0.79×
47Massachusetts~2M0.76×
48Utah~900K0.76×
49California~11M0.75×
50New Hampshire~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Beverages, United States
0.74×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beverages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beverages audience
#·InterestCategoryAffinity×
01Planet SmoothieFood & Beverages1.91×
02Organic BeautyBeauty & Wellness1.81×
03University of Maryland University CollegeBusiness & Career1.76×
04KakaoTalkInternet & Social Media1.74×
05Manicure & PedicureBeauty & Wellness1.72×
06Natural Health & BeautyTopic1.68×
07Dry shampooBeauty & Wellness1.67×
08Wesleyan CollegeBusiness & Career1.67×
09Gel nailsBeauty & Wellness1.66×
10Sigma ChiBusiness & Career1.66×
11essieBeauty & Wellness1.64×
12Jamba JuiceFood & Beverages1.62×
13Vidal SassoonBeauty & Wellness1.61×
14Wet 'n Wild (brand)Beauty & Wellness1.60×
15Kappa DeltaBusiness & Career1.60×
16Christopher RobinLiterature1.60×
17PicMonkeyInternet & Social Media1.58×
18Middle-distance runningSports1.56×
19Natural BeautyBeauty & Wellness1.55×
20Pi Kappa AlphaBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beverages audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Pet OwnershipJOY0.98×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beverages audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.68×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beverages have in United States?

Beverages has an estimated audience of 127,266,562 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beverages fans?

56.9% of Beverages fans are female, 43.1% are male, with an average age of 40.2 years.

03

Which brands do Beverages fans like most?

Beverages fans show strongest brand affinity for Manicure & Pedicure (1.72×), Natural Beauty (1.55×), and Middle-distance running (1.56×) over the country average.

04

Where do Beverages fans live in United States?

Beverages fans in United States are most concentrated in California (reach ~11M), Texas (reach ~10M), and Florida (reach ~9.5M). These three regions account for the largest share of the active audience.

05

What other brands do Beverages fans also like?

Beyond Beverages itself, the audience over-indexes on Natural Beauty (1.55×), Middle-distance running (1.56×), Gel nails (1.66×), and Jamba Juice (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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