Rascasse Audience Intelligence

University of Maryland University College Audience in United States

A data profile of the people who buy, follow and care about University of Maryland University College in United States — modelled from more than twelve digital signal sources. University of Maryland University College has an estimated audience of 532,663 people in United States.

#253among University in United States#3657among POI in United States#2193in Business & Career

University of Maryland University College has an estimated audience of 532,663 people in United States. 60.8% are female, 39.2% are male, average age 36.1. Top brand affinities: Boho-chic, Delta Vacations, Paperless Post, Forever 21, College.

Top brand affinities include Boho-chic, Delta Vacations, Paperless Post, with strongest over-indexing on Boho-chic (18.28× the country average).

Demographically, the University of Maryland University College audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Mindfulness.

The typical University of Maryland University College fan in United States is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Maryland University College profile in United States.

Audience size
533K
in United States
Gender
60.8%♀
39.2% male
Age
36.1
average years
Country rank
#35303
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Maryland University College fans

60.8% are female, 39.2% are male, average age 36.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for University of Maryland University College audience in United States
MetricValue
Female60.8%
Male39.2%
Average age36.1
Estimated audience size532,663
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the University of Maryland University College audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

71.3%

of the worldwide University of Maryland University College audience comes from United States.

Worldwide audience distribution share by country for University of Maryland University College
CountryShare
United States71.3%
United Kingdom6.7%
India5.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Maryland University College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Maryland University College audience
#·InterestCategoryAffinity×
01Funjet VacationsCars & Mobility85.98×
02Delta VacationsTravel & Leisure85.49×
03Big Ten ConferenceSports84.31×
04Paperless PostShopping35.05×
05Western Governors UniversityBusiness & Career29.19×
06Yale UniversityBusiness & Career23.24×
07CustomInkShopping22.86×
08Purdue UniversityBusiness & Career20.77×
09Torchy's TacosFood & Beverages20.00×
10Crazy, Stupid, Love.Movies & TV20.00×
11University of PhoenixBusiness & Career19.96×
12Johns Hopkins UniversityBusiness & Career19.81×
13Boho-chicFashion & Accessoires18.28×
14Forever 21Shopping15.00×
15Kendall JennerFashion & Accessoires10.37×
16Kate SpadeFashion & Accessoires9.20×
17HippiePolitics & Society7.73×
18CollegeBusiness & Career5.74×
19Skin careBeauty & Wellness3.95×
20TikTokInternet & Social Media3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Maryland University College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Maryland University College audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.71×
MindfulnessBALANCE2.16×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Maryland University College audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Early Adopter MentalityPOWER0.89×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Maryland University College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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