Rascasse Audience Intelligence

Purdue University Audience in United States

A data profile of the people who buy, follow and care about Purdue University in United States — modelled from more than twelve digital signal sources. Purdue University has an estimated audience of 2,597,694 people in United States.

#47among University in United States#886among POI in United States#921in Business & Career

The average Purdue University fan in United States is 40.4 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include Sunseeker, Indiana Hoosiers football, Google Maps, with strongest over-indexing on Sunseeker (104.72× the country average).

Demographically, the Purdue University audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purdue University fan in United States is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Sunseeker.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purdue University profile in United States.

Audience size
2.6M
in United States
Gender
56.0%♀
44.0% male
Age
40.4
average years
Country rank
#11575
POI in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purdue University fans

56.0% are female, 44.0% are male, average age 40.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Purdue University audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.4
Estimated audience size2,597,694
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Purdue University audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4925%
50+21%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Purdue University audience comes from United States.

Worldwide audience distribution share by country for Purdue University
CountryShare
United States40.8%
China21.6%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purdue University audience in United States is strongest.

Fig. 05

Top regions by affinity

Purdue University fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K8.82×
02Illinois~200K1.86×
03New Jersey~80K1.23×
04Virginia~80K1.21×
05Massachusetts~60K1.11×
06Ohio~90K1.10×
07Maryland~50K1.07×
08Connecticut~30K1.05×
09Kentucky~30K1.04×
10Michigan~70K1.02×
11Washington, District of Columbia~8K1.02×
12Missouri~40K0.96×
13Hawaii~10K0.95×
14California~300K0.93×
15Texas~200K0.92×
16Washington~50K0.91×
17Delaware~7K0.91×
18Pennsylvania~80K0.90×
19Iowa~20K0.89×
20New York~100K0.88×
21Wisconsin~30K0.88×
22Nebraska~10K0.88×
23Georgia~70K0.87×
24Minnesota~30K0.87×
25Kansas~20K0.85×
26New Hampshire~9K0.85×
27North Carolina~70K0.84×
28Arkansas~20K0.81×
29Tennessee~40K0.80×
30Rhode Island~6K0.79×
31South Dakota~5K0.79×
32Colorado~30K0.78×
33North Dakota~4K0.78×
34Vermont~4K0.77×
35Maine~7K0.73×
36Alabama~30K0.72×
37Alaska~4K0.72×
38Florida~100K0.71×
39Arizona~40K0.71×
40South Carolina~30K0.71×
41New Mexico~9K0.70×
42West Virginia~8K0.70×
43Montana~5K0.70×
44Oregon~20K0.69×
45Mississippi~10K0.69×
46Oklahoma~20K0.66×
47Idaho~9K0.66×
48Louisiana~20K0.62×
49Nevada~20K0.62×
50Utah~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Purdue University, United States
0.60×1.00×8.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purdue University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purdue University audience
#·InterestCategoryAffinity×
01SunseekerCars & Mobility104.72×
02Indiana University – Purdue University IndianapolisBusiness & Career38.73×
03Northcentral UniversityBusiness & Career33.69×
04Ashford UniversityBusiness & Career22.26×
05Purdue BoilermakersSports22.17×
06Colgate UniversityBusiness & Career18.62×
07Indiana UniversityBusiness & Career15.73×
08Paperless PostShopping15.60×
09Drake UniversityBusiness & Career15.50×
10Purdue Boilermakers footballSports12.65×
11Yale UniversityBusiness & Career11.51×
12Princeton UniversityBusiness & Career11.24×
13Indiana Hoosiers footballSports11.12×
14FlippShopping11.07×
15Johns Hopkins UniversityBusiness & Career10.16×
16CourseraBusiness & Career9.15×
17Georgetown UniversityBusiness & Career8.24×
18GitHubInternet & Social Media4.82×
19IndianaTravel & Leisure4.77×
20Google MapsInternet & Social Media4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purdue University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purdue University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.35×
TraditionCONSERVATISM1.21×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purdue University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Design AffinityPREMIUM0.94×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purdue University have in United States?

Purdue University has an estimated audience of 2,597,694 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Purdue University fans?

56.0% of Purdue University fans are female, 44.0% are male, with an average age of 40.4 years.

03

Which brands do Purdue University fans like most?

Purdue University fans show strongest brand affinity for Sunseeker (104.72×), Indiana Hoosiers football (11.12×), and Google Maps (4.61×) over the country average.

04

Where do Purdue University fans live in United States?

Purdue University fans in United States are most concentrated in Indiana (reach ~400K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Purdue University fans also like?

Beyond Purdue University itself, the audience over-indexes on Indiana Hoosiers football (11.12×), Google Maps (4.61×), Colgate University (18.62×), and Northcentral University (33.69×) compared to the United States average.

Appendix

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See Purdue University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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