Purdue University Audience in United States

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Purdue University has an estimated audience of 2,597,694 people in United States. 56.0% are female, 44.0% are male, average age 40.4. Top regions: Indiana, California, Texas. Top brand affinities: Sunseeker, Indiana Hoosiers football, Google Maps, Colgate University, Northcentral University.

The average Purdue University fan in United States is 40.4 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include Sunseeker, Indiana Hoosiers football, Google Maps, with strongest over-indexing on Sunseeker (104.72× the country average). Demographically, the Purdue University audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Purdue University fans

Demographic split for Purdue University audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.4
Estimated audience size2,597,694

Audience persona

The typical Purdue University fan in United States is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Sunseeker.

Top regions in United States

Top regions ranked by reach for Purdue University in United States
RegionReachAffinity
Indiana430,3849.07×
California292,4741.02×
Texas209,3220.94×
Illinois178,9662.07×
New York134,6530.93×
Florida120,0070.68×
Ohio91,6171.14×
New Jersey85,6091.3×
Pennsylvania79,2190.91×
Virginia78,2521.24×
Michigan72,1491.06×
Georgia70,9900.89×
North Carolina67,1660.86×
Massachusetts57,9621.13×
Washington48,5710.93×
Maryland46,8421.05×
Missouri41,1810.98×
Tennessee40,2840.77×
Kentucky35,2381.08×
Arizona34,7930.66×
Wisconsin34,2540.88×
Minnesota32,7210.88×
Colorado31,9500.78×
Connecticut28,3481.09×
South Carolina26,9590.69×
Alabama25,6980.71×
Louisiana20,9310.62×
Oregon20,7060.7×
Iowa19,3100.9×
Oklahoma18,3930.64×
Kansas15,6910.77×
Nevada15,3810.61×
Arkansas14,9960.7×
Utah13,5020.58×
Mississippi13,3660.62×
Hawaii10,3910.93×
Nebraska10,0500.77×
New Mexico8,2760.64×
Washington, District of Columbia8,2121.05×
New Hampshire8,0260.78×
Idaho7,7360.59×
West Virginia7,0260.58×
Delaware6,1430.86×
Rhode Island6,0440.73×
Maine5,9850.64×
Montana4,0650.56×
South Dakota3,9620.66×
North Dakota3,4780.65×
Vermont2,9450.65×
Alaska2,8840.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purdue University audience
BrandAffinityCategory
Sunseeker104.72×Cars & Mobility
Indiana Hoosiers football11.12×Sports
Google Maps4.61×Internet & Social Media
Colgate University18.62×Business & Career
Northcentral University33.69×Business & Career
Drake University15.5×Business & Career
Indiana4.77×Travel & Leisure
Indiana University15.73×Business & Career
Paperless Post15.6×Shopping
Coursera9.15×Business & Career
Purdue Boilermakers football12.65×Sports
Indiana University – Purdue University Indianapolis38.73×Business & Career
Flipp11.07×Shopping
Ashford University22.26×Business & Career
Purdue Boilermakers22.17×Sports
GitHub4.82×Internet & Social Media
Georgetown University8.24×Business & Career
Yale University11.51×Business & Career
Princeton University11.24×Business & Career
Johns Hopkins University10.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purdue University audience
TraitClusterScore
Career OrientationPOWER1.31
PatriotismCONSERVATISM1.27
Community OrientationOPEN1.24
Family OrientationCONSERVATISM1.19
Social Media UsageJOY1.14
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Purdue University
CountryShare
United States41.0%
China21.7%
India4.2%

See Purdue University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Purdue University have in United States?

Purdue University has an estimated audience of 2,597,694 people in United States, concentrated in Indiana and California.

What is the gender split and age of Purdue University fans?

56.0% of Purdue University fans are female, 44.0% are male, with an average age of 40.4 years.

Which brands do Purdue University fans like most?

Purdue University fans show strongest brand affinity for Sunseeker (104.72×), Indiana Hoosiers football (11.12×), and Google Maps (4.61×) over the country average.

Where do Purdue University fans live in United States?

Purdue University fans in United States are most concentrated in Indiana (reach 430,384), California (reach 292,474), and Texas (reach 209,322). These three regions account for the largest share of the active audience.

What other brands do Purdue University fans also like?

Beyond Purdue University itself, the audience over-indexes on Indiana Hoosiers football (11.12×), Google Maps (4.61×), Colgate University (18.62×), and Northcentral University (33.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.