Purdue Boilermakers football Audience in United States

Purdue Boilermakers football logo

Purdue Boilermakers football has an estimated audience of 2,346,536 people in United States. 36.8% are female, 63.2% are male, average age 41.2. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Vocal harmony, Grinch, Goop, Governor of Michigan, Historic site.

The average Purdue Boilermakers football fan in United States is 41.2 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (8.14× the country average). Demographically, the Purdue Boilermakers football audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Purdue Boilermakers football fans

Demographic split for Purdue Boilermakers football audience in United States
MetricValue
Female36.8%
Male63.2%
Average age41.2
Estimated audience size2,346,536

Audience persona

The typical Purdue Boilermakers football fan in United States is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Purdue Boilermakers football in United States
RegionReachAffinity
Indiana828,55419.33×
Illinois145,1291.86×
Ohio110,6961.53×
Florida96,7530.61×
Texas84,0270.42×
Michigan83,8911.37×
California73,9140.29×
Pennsylvania54,0490.68×
Georgia47,4590.66×
Tennessee42,0670.89×
North Carolina41,6870.59×
New York38,7870.3×
Kentucky34,2631.16×
Wisconsin32,3220.92×
Virginia30,5240.53×
Nebraska28,6102.43×
Alabama28,0410.86×
South Carolina27,2200.77×
Arizona25,9500.54×
Colorado25,8120.7×
Oregon25,3580.94×
Iowa24,9071.29×
Missouri24,2680.64×
New Jersey23,4500.39×
Washington18,1750.39×
Massachusetts17,0090.37×
Louisiana16,9300.56×
Maryland16,6760.41×
Minnesota15,9360.47×
Nevada14,6950.65×
Mississippi12,7110.66×
Kansas11,0770.6×
Oklahoma10,2390.39×
Connecticut9,1710.39×
Arkansas8,4030.43×
Utah6,6790.32×
West Virginia5,1350.47×
Idaho4,4590.38×
Hawaii4,0470.4×
New Mexico3,5760.3×
Washington, District of Columbia3,3820.48×
New Hampshire3,1650.34×
Delaware2,8100.43×
South Dakota2,7760.51×
Maine2,5660.31×
Montana2,3620.36×
Rhode Island2,1890.29×
Wyoming1,8410.53×
Alaska1,4840.3×
North Dakota1,4700.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purdue Boilermakers football audience
BrandAffinityCategory
Vocal harmony8.14×Music & Radio
Grinch7.11×Movies & TV
Goop8.31×Internet & Social Media
Governor of Michigan11.24×Politics & Society
Historic site5.96×Arts & Culture
La Jolla11.99×Travel & Leisure
Wok8.45×Food & Beverages
Graham Greene7.7×Literature
Hipster10.6×Politics & Society
Guitarist (magazine)11.57×Music & Radio
Mathcore8.02×Music & Radio
TV Fanatic10.32×Movies & TV
Cherish (group)9.73×Music & Radio
Google Home5.7×Technology & Electronics
Jesse Plemons3.01×Movies & TV
Grace Slick7.55×Music & Radio
El Paso County, Colorado11.01×Travel & Leisure
Nebraska Cornhuskers football3.07×Sports
Gift registry10.8×Kids & Family
Hibachi6.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purdue Boilermakers football audience
TraitClusterScore
Career OrientationPOWER1.16
Community OrientationOPEN1.12
Social Media UsageJOY1.07
PatriotismCONSERVATISM1.07
Convenience OrientationPREMIUM1.05
DIY MentalityTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Purdue Boilermakers football
CountryShare
United States93.4%
Canada1.0%
China0.9%

See Purdue Boilermakers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Purdue Boilermakers football have in United States?

Purdue Boilermakers football has an estimated audience of 2,346,536 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Purdue Boilermakers football fans?

36.8% of Purdue Boilermakers football fans are female, 63.2% are male, with an average age of 41.2 years.

Which brands do Purdue Boilermakers football fans like most?

Purdue Boilermakers football fans show strongest brand affinity for Vocal harmony (8.14×), Grinch (7.11×), and Goop (8.31×) over the country average.

Where do Purdue Boilermakers football fans live in United States?

Purdue Boilermakers football fans in United States are most concentrated in Indiana (reach 828,554), Illinois (reach 145,129), and Ohio (reach 110,696). These three regions account for the largest share of the active audience.

What other brands do Purdue Boilermakers football fans also like?

Beyond Purdue Boilermakers football itself, the audience over-indexes on Grinch (7.11×), Goop (8.31×), Governor of Michigan (11.24×), and Historic site (5.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue Boilermakers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.