Rascasse Audience Intelligence

Purdue Boilermakers football Audience in United States

A data profile of the people who buy, follow and care about Purdue Boilermakers football in United States — modelled from more than twelve digital signal sources. Purdue Boilermakers football has an estimated audience of 2,327,657 people in United States.

#196among American football in United States#224among Team in United States#1136in Sports

The average Purdue Boilermakers football fan in United States is 41.2 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Ohio.

Top brand affinities include Washington Huskies football, Auburn Tigers football, Oregon Ducks football, with strongest over-indexing on Washington Huskies football (53.46× the country average).

Demographically, the Purdue Boilermakers football audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purdue Boilermakers football fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Washington Huskies football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purdue Boilermakers football profile in United States.

Audience size
2.3M
in United States
Gender
36.8%♀
63.2% male
Age
41.2
average years
Country rank
#12609
Team in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purdue Boilermakers football fans

36.8% are female, 63.2% are male, average age 41.2.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Purdue Boilermakers football audience in United States
MetricValue
Female36.8%
Male63.2%
Average age41.2
Estimated audience size2,327,657
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Purdue Boilermakers football audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3915%
40-4921%
50+29%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Purdue Boilermakers football audience comes from United States.

Worldwide audience distribution share by country for Purdue Boilermakers football
CountryShare
United States93.3%
Canada1.0%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purdue Boilermakers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Purdue Boilermakers football fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~900K20.73×
02Nebraska~20K2.07×
03Illinois~100K1.79×
04Ohio~100K1.57×
05Michigan~80K1.36×
06Kentucky~30K1.17×
07Iowa~20K1.14×
08Tennessee~40K0.88×
09Wisconsin~30K0.84×
10Alabama~30K0.83×
11Oregon~20K0.79×
12South Carolina~30K0.77×
13Nevada~20K0.71×
14Missouri~30K0.70×
15Mississippi~10K0.70×
16Colorado~20K0.65×
17Georgia~50K0.64×
18Florida~100K0.61×
19North Carolina~40K0.61×
20Pennsylvania~50K0.60×
21Kansas~10K0.58×
22Wyoming~2K0.58×
23Louisiana~20K0.56×
24South Dakota~3K0.54×
25Washington, District of Columbia~4K0.53×
26Arizona~20K0.52×
27Minnesota~20K0.52×
28Arkansas~10K0.52×
29Virginia~30K0.51×
30West Virginia~6K0.51×
31Delaware~3K0.49×
32Hawaii~5K0.45×
33Montana~3K0.45×
34Alaska~2K0.44×
35Oklahoma~10K0.43×
36North Dakota~2K0.43×
37Maryland~20K0.42×
38Washington~20K0.40×
39Connecticut~10K0.40×
40Idaho~5K0.40×
41Texas~80K0.39×
42New Jersey~20K0.39×
43New Hampshire~4K0.39×
44Maine~3K0.38×
45Massachusetts~20K0.37×
46Rhode Island~3K0.37×
47New Mexico~4K0.36×
48Utah~7K0.35×
49California~70K0.29×
50New York~40K0.28×
Fig. 06

Affinity by region

Affinity by region — Purdue Boilermakers football, United States
0.28×1.00×20.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purdue Boilermakers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purdue Boilermakers football audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports53.46×
02Oregon Ducks footballSports31.58×
03Florida Gators footballSports26.33×
04Auburn Tigers footballSports26.10×
05Penn State Nittany Lions footballSports23.11×
06Florida State Seminoles footballSports22.32×
07Notre Dame Fighting Irish footballSports20.89×
08USC Trojans footballSports18.35×
09Oklahoma Sooners footballSports17.39×
10Miami Hurricanes footballSports16.16×
11Clemson Tigers footballSports16.11×
12Ohio State Buckeyes footballSports13.38×
13Alabama Crimson Tide footballSports12.51×
14LSU Tigers footballSports12.39×
15Texas Longhorns footballSports11.13×
16Michigan Wolverines footballSports9.89×
17Tennessee Volunteers footballSports8.48×
18Weather forecastingHome & Garden5.90×
19FedExBusiness & Career5.09×
20Mortgage loansBusiness & Career3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purdue Boilermakers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purdue Boilermakers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Convenience OrientationPREMIUM1.87×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purdue Boilermakers football audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purdue Boilermakers football have in United States?

Purdue Boilermakers football has an estimated audience of 2,327,657 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Purdue Boilermakers football fans?

36.8% of Purdue Boilermakers football fans are female, 63.2% are male, with an average age of 41.2 years.

03

Which brands do Purdue Boilermakers football fans like most?

Purdue Boilermakers football fans show strongest brand affinity for Washington Huskies football (53.46×), Auburn Tigers football (26.1×), and Oregon Ducks football (31.58×) over the country average.

04

Where do Purdue Boilermakers football fans live in United States?

Purdue Boilermakers football fans in United States are most concentrated in Indiana (reach ~900K), Illinois (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Purdue Boilermakers football fans also like?

Beyond Purdue Boilermakers football itself, the audience over-indexes on Auburn Tigers football (26.1×), Oregon Ducks football (31.58×), Florida State Seminoles football (22.32×), and Florida Gators football (26.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Purdue Boilermakers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purdue Boilermakers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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