Texas Longhorns football Audience in United States
Texas Longhorns football has an estimated audience of 5,647,053 people in United States. 37.7% are female, 62.3% are male, average age 34.9. Top regions: Texas, Oklahoma, Florida. Top brand affinities: Texas Longhorns baseball, Texas Longhorns, Texas A&M Aggies football, Ole Miss Rebels football, Auburn Tigers football.
The average Texas Longhorns football fan in United States is 34.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Florida. Top brand affinities include Texas Longhorns baseball, Texas Longhorns, Texas A&M Aggies football, with strongest over-indexing on Texas Longhorns baseball (34.9× the country average). Demographically, the Texas Longhorns football audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Texas Longhorns football fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 34.9 |
| Estimated audience size | 5,647,053 |
Audience persona
The typical Texas Longhorns football fan in United States is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Texas Longhorns baseball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 4,235,290 | 10.57× |
| Oklahoma | 274,640 | 4.38× |
| Florida | 260,058 | 0.68× |
| California | 233,158 | 0.38× |
| Georgia | 209,549 | 1.2× |
| Tennessee | 146,622 | 1.29× |
| Ohio | 140,788 | 0.81× |
| Alabama | 123,202 | 1.56× |
| Louisiana | 114,326 | 1.57× |
| North Carolina | 112,822 | 0.66× |
| New York | 106,481 | 0.34× |
| Arkansas | 99,010 | 2.13× |
| Colorado | 95,397 | 1.07× |
| Illinois | 85,425 | 0.45× |
| Pennsylvania | 81,379 | 0.43× |
| Arizona | 76,444 | 0.66× |
| Missouri | 76,171 | 0.84× |
| Indiana | 75,702 | 0.73× |
| South Carolina | 75,555 | 0.89× |
| Mississippi | 74,792 | 1.61× |
| Virginia | 72,779 | 0.53× |
| Michigan | 72,243 | 0.49× |
| Washington | 52,672 | 0.46× |
| Kentucky | 52,431 | 0.74× |
| Kansas | 49,695 | 1.12× |
| New Jersey | 49,412 | 0.34× |
| New Mexico | 48,078 | 1.7× |
| Massachusetts | 36,409 | 0.33× |
| Iowa | 36,368 | 0.78× |
| Maryland | 36,247 | 0.37× |
| Oregon | 32,593 | 0.5× |
| Nevada | 32,101 | 0.59× |
| Minnesota | 32,082 | 0.4× |
| Utah | 31,899 | 0.63× |
| Nebraska | 30,898 | 1.09× |
| Wisconsin | 30,179 | 0.36× |
| Montana | 19,970 | 1.27× |
| Connecticut | 19,644 | 0.35× |
| West Virginia | 17,311 | 0.66× |
| Idaho | 17,041 | 0.6× |
| Hawaii | 13,050 | 0.54× |
| Maine | 9,514 | 0.47× |
| South Dakota | 9,471 | 0.73× |
| North Dakota | 7,942 | 0.68× |
| Wyoming | 6,939 | 0.83× |
| New Hampshire | 6,715 | 0.3× |
| Washington, District of Columbia | 6,636 | 0.39× |
| Delaware | 6,343 | 0.41× |
| Alaska | 6,099 | 0.5× |
| Rhode Island | 4,904 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Texas Longhorns baseball | 34.9× | Sports |
| Texas Longhorns | 18.7× | Sports |
| Texas A&M Aggies football | 14× | Sports |
| Ole Miss Rebels football | 13.13× | Sports |
| Auburn Tigers football | 13.76× | Sports |
| Florida State Seminoles football | 11.94× | Sports |
| Oregon Ducks football | 15.46× | Sports |
| Indiana Hoosiers football | 8.33× | Sports |
| University of Texas at Austin | 10.09× | Business & Career |
| Nebraska Cornhuskers football | 12.19× | Sports |
| Tennessee Volunteers football | 9.49× | Sports |
| Texas Tech Red Raiders football | 13.24× | Sports |
| Miami Hurricanes football | 14.16× | Sports |
| TCU Horned Frogs football | 19.93× | Sports |
| Georgia Bulldogs football | 11.03× | Sports |
| LSU Tigers football | 8.78× | Sports |
| Baker Mayfield | 12.33× | Sports |
| Clemson Tigers football | 9.06× | Sports |
| Bethesda Softworks | 32.2× | Games |
| Boise State Broncos football | 17.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.16 |
| Risk Appetite | THRILL | 1.6 |
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.1 |
| Sustainability | BALANCE | 1.03 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.8% |
| Japan | 3.1% |
| United Kingdom | 2.8% |
See Texas Longhorns football audiences in other countries
- Texas Longhorns football — Germany
- Texas Longhorns football — United Kingdom
- Texas Longhorns football — France
- Texas Longhorns football — Italy
- Texas Longhorns football — Spain
- Texas Longhorns football — Brazil
- Texas Longhorns football — Japan
- Texas Longhorns football — South Korea
- Texas Longhorns football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Texas Longhorns football have in United States?
Texas Longhorns football has an estimated audience of 5,647,053 people in United States, concentrated in Texas and Oklahoma.
What is the gender split and age of Texas Longhorns football fans?
37.7% of Texas Longhorns football fans are female, 62.3% are male, with an average age of 34.9 years.
Which brands do Texas Longhorns football fans like most?
Texas Longhorns football fans show strongest brand affinity for Texas Longhorns baseball (34.9×), Texas Longhorns (18.7×), and Texas A&M Aggies football (14×) over the country average.
Where do Texas Longhorns football fans live in United States?
Texas Longhorns football fans in United States are most concentrated in Texas (reach 4,235,290), Oklahoma (reach 274,640), and Florida (reach 260,058). These three regions account for the largest share of the active audience.
What other brands do Texas Longhorns football fans also like?
Beyond Texas Longhorns football itself, the audience over-indexes on Texas Longhorns (18.7×), Texas A&M Aggies football (14×), Ole Miss Rebels football (13.13×), and Auburn Tigers football (13.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Texas Longhorns football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.