Rascasse Audience Intelligence

Texas Longhorns football Audience in United States

A data profile of the people who buy, follow and care about Texas Longhorns football in United States — modelled from more than twelve digital signal sources. Texas Longhorns football has an estimated audience of 5,565,591 people in United States.

#81among American football in United States#132among Team in United States#522in Sports

The average Texas Longhorns football fan in United States is 34.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, Florida.

Top brand affinities include Texas Longhorns baseball, Texas Longhorns, Texas A&M Aggies football, with strongest over-indexing on Texas Longhorns baseball (34.9× the country average).

Demographically, the Texas Longhorns football audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Longhorns football fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Texas Longhorns baseball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Longhorns football profile in United States.

Audience size
5.6M
in United States
Gender
37.7%♀
62.3% male
Age
34.9
average years
Country rank
#6093
Team in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Longhorns football fans

37.7% are female, 62.3% are male, average age 34.9.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Texas Longhorns football audience in United States
MetricValue
Female37.7%
Male62.3%
Average age34.9
Estimated audience size5,565,591
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Texas Longhorns football audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

83.1%

of the worldwide Texas Longhorns football audience comes from United States.

Worldwide audience distribution share by country for Texas Longhorns football
CountryShare
United States83.1%
Japan3.1%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Longhorns football audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Longhorns football fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4M10.14×
02Oklahoma~300K4.37×
03Arkansas~100K2.11×
04New Mexico~50K1.74×
05Mississippi~80K1.68×
06Louisiana~100K1.60×
07Alabama~100K1.59×
08Tennessee~100K1.30×
09Georgia~200K1.16×
10Nebraska~30K1.12×
11Montana~20K1.12×
12Kansas~50K1.10×
13Colorado~90K1.03×
14Wyoming~9K1.02×
15South Carolina~70K0.88×
16Missouri~80K0.83×
17South Dakota~10K0.82×
18Ohio~100K0.80×
19North Dakota~9K0.79×
20Iowa~40K0.78×
21West Virginia~20K0.75×
22Kentucky~50K0.74×
23Indiana~80K0.73×
24Florida~300K0.68×
25Arizona~80K0.67×
26North Carolina~100K0.65×
27Idaho~20K0.65×
28Utah~30K0.64×
29Alaska~7K0.62×
30Nevada~30K0.59×
31Hawaii~10K0.58×
32Maine~10K0.55×
33Virginia~70K0.53×
34Oregon~30K0.51×
35Delaware~8K0.51×
36Michigan~70K0.50×
37Washington~50K0.47×
38Washington, District of Columbia~8K0.47×
39Illinois~80K0.44×
40Pennsylvania~80K0.43×
41New Hampshire~9K0.42×
42Rhode Island~8K0.42×
43Minnesota~30K0.41×
44Maryland~40K0.39×
45Wisconsin~30K0.38×
46Connecticut~20K0.38×
47California~200K0.36×
48New Jersey~50K0.35×
49Massachusetts~40K0.34×
50New York~100K0.33×
Fig. 06

Affinity by region

Affinity by region — Texas Longhorns football, United States
0.33×1.00×10.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Longhorns football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Longhorns football audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports34.90×
02TCU Horned Frogs footballSports19.93×
03Texas LonghornsSports18.70×
04Boise State Broncos footballSports17.46×
05Oregon Ducks footballSports15.46×
06Miami Hurricanes footballSports14.16×
07Texas A&M Aggies footballSports14.00×
08Auburn Tigers footballSports13.76×
09Texas Tech Red Raiders footballSports13.24×
10Ole Miss Rebels footballSports13.13×
11Baker MayfieldSports12.33×
12Nebraska Cornhuskers footballSports12.19×
13Florida State Seminoles footballSports11.94×
14Georgia Bulldogs footballSports11.03×
15University of Texas at AustinBusiness & Career10.09×
16Tennessee Volunteers footballSports9.49×
17Clemson Tigers footballSports9.06×
18Ohio State Buckeyes footballSports9.01×
19LSU Tigers footballSports8.78×
20Indiana Hoosiers footballSports8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Longhorns football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Longhorns football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Sports ActivityPOWER1.05×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Longhorns football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Community OrientationOPEN0.74×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Longhorns football have in United States?

Texas Longhorns football has an estimated audience of 5,565,591 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Texas Longhorns football fans?

37.7% of Texas Longhorns football fans are female, 62.3% are male, with an average age of 34.9 years.

03

Which brands do Texas Longhorns football fans like most?

Texas Longhorns football fans show strongest brand affinity for Texas Longhorns baseball (34.9×), Texas Longhorns (18.7×), and Texas A&M Aggies football (14×) over the country average.

04

Where do Texas Longhorns football fans live in United States?

Texas Longhorns football fans in United States are most concentrated in Texas (reach ~4M), Oklahoma (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Longhorns football fans also like?

Beyond Texas Longhorns football itself, the audience over-indexes on Texas Longhorns (18.7×), Texas A&M Aggies football (14×), Ole Miss Rebels football (13.13×), and Auburn Tigers football (13.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Texas Longhorns football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorns football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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