Rascasse Audience Intelligence

Texas Longhorns Audience in United States

A data profile of the people who buy, follow and care about Texas Longhorns in United States — modelled from more than twelve digital signal sources. Texas Longhorns has an estimated audience of 4,365,834 people in United States.

#148among Team in United States#641in Sports

The average Texas Longhorns fan in United States is 37.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Texas Longhorns football, Texas Longhorns baseball, University of Texas at Austin, with strongest over-indexing on Texas Longhorns football (22.89× the country average).

Demographically, the Texas Longhorns audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Longhorns fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Texas Longhorns football.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Longhorns profile in United States.

Audience size
4.4M
in United States
Gender
41.7%♀
58.3% male
Age
37.8
average years
Country rank
#7465
Team in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Longhorns fans

41.7% are female, 58.3% are male, average age 37.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Texas Longhorns audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size4,365,834
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Texas Longhorns audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Texas Longhorns audience comes from United States.

Worldwide audience distribution share by country for Texas Longhorns
CountryShare
United States66.5%
Mexico8.7%
Brazil3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Longhorns audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Longhorns fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M7.98×
02New Mexico~50K2.46×
03Oklahoma~100K2.34×
04Arkansas~60K1.79×
05Kansas~50K1.56×
06Mississippi~50K1.49×
07Louisiana~80K1.39×
08Nebraska~30K1.33×
09Colorado~90K1.29×
10Alabama~80K1.24×
11Montana~10K1.23×
12Wyoming~8K1.20×
13Tennessee~100K1.18×
14South Dakota~10K1.03×
15Georgia~100K1.02×
16North Dakota~9K1.00×
17Iowa~40K0.97×
18Missouri~70K0.94×
19Arizona~80K0.90×
20South Carolina~60K0.87×
21Ohio~100K0.83×
22Idaho~20K0.82×
23Nevada~30K0.77×
24Utah~30K0.72×
25West Virginia~10K0.72×
26North Carolina~90K0.71×
27Indiana~60K0.71×
28Alaska~7K0.71×
29Florida~200K0.70×
30Kentucky~40K0.69×
31Virginia~70K0.65×
32Hawaii~10K0.62×
33Oregon~30K0.59×
34Pennsylvania~80K0.57×
35Illinois~80K0.57×
36Minnesota~40K0.56×
37Washington~50K0.54×
38Michigan~60K0.53×
39Delaware~6K0.52×
40California~200K0.51×
41Wisconsin~30K0.51×
42Washington, District of Columbia~7K0.51×
43Maine~8K0.50×
44Maryland~30K0.46×
45New Hampshire~8K0.46×
46Connecticut~20K0.45×
47Rhode Island~6K0.44×
48New Jersey~50K0.43×
49Massachusetts~40K0.43×
50New York~100K0.42×
Fig. 06

Affinity by region

Affinity by region — Texas Longhorns, United States
0.42×1.00×7.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Longhorns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Longhorns audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports39.39×
02The University of Texas Longhorn BandBusiness & Career29.71×
03Mario (franchise)Games28.35×
04Texas Longhorns footballSports22.89×
05Texas LonghornPets & Animals12.63×
06University of Texas at AustinBusiness & Career11.55×
07Texas A&M Aggies footballSports9.99×
08Ashley JuddMovies & TV9.27×
09Baylor Bears footballSports8.82×
10Texas Tech Red Raiders footballSports8.24×
11University of Texas SystemBusiness & Career7.61×
12Texas A&M UniversityBusiness & Career4.94×
13Tennessee Volunteers footballSports4.81×
14New MexicoTravel & Leisure2.35×
15ArkansasTravel & Leisure2.02×
16OklahomaTravel & Leisure1.95×
17LouisianaTravel & Leisure1.73×
18Rugby leagueSports1.66×
19Southern United StatesTravel & Leisure1.55×
20TexasTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Longhorns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Longhorns audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.19×
PatriotismCONSERVATISM1.19×
Need for SecurityCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Longhorns audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.90×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Longhorns have in United States?

Texas Longhorns has an estimated audience of 4,365,834 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Longhorns fans?

41.7% of Texas Longhorns fans are female, 58.3% are male, with an average age of 37.8 years.

03

Which brands do Texas Longhorns fans like most?

Texas Longhorns fans show strongest brand affinity for Texas Longhorns football (22.89×), Texas Longhorns baseball (39.39×), and University of Texas at Austin (11.55×) over the country average.

04

Where do Texas Longhorns fans live in United States?

Texas Longhorns fans in United States are most concentrated in Texas (reach ~3M), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Longhorns fans also like?

Beyond Texas Longhorns itself, the audience over-indexes on Texas Longhorns baseball (39.39×), University of Texas at Austin (11.55×), Mario (franchise) (28.35×), and Texas A&M Aggies football (9.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Texas Longhorns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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