Texas Longhorns Audience in United States

Texas Longhorns logo

Texas Longhorns has an estimated audience of 4,374,169 people in United States. 41.7% are female, 58.3% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Texas Longhorns football, Texas Longhorns baseball, University of Texas at Austin, Mario (franchise), Texas A&M Aggies football.

The average Texas Longhorns fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Texas Longhorns football, Texas Longhorns baseball, University of Texas at Austin, with strongest over-indexing on Texas Longhorns football (22.89× the country average). Demographically, the Texas Longhorns audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Texas Longhorns fans

Demographic split for Texas Longhorns audience in United States
MetricValue
Female41.7%
Male58.3%
Average age37.8
Estimated audience size4,374,169

Audience persona

The typical Texas Longhorns fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Texas Longhorns football.

Top regions in United States

Top regions ranked by reach for Texas Longhorns in United States
RegionReachAffinity
Texas3,259,1408.67×
California252,4670.52×
Florida211,0670.71×
Georgia142,0351.05×
Ohio116,0040.86×
Oklahoma115,2132.37×
Tennessee106,0001.21×
New York103,4910.42×
North Carolina95,5790.73×
Colorado91,0331.32×
Illinois85,8440.59×
Pennsylvania83,8340.57×
Arizona79,1230.89×
Louisiana78,3381.39×
Alabama74,5191.22×
Virginia70,0210.66×
Arkansas66,2071.84×
Missouri64,9210.92×
Michigan62,7590.55×
South Carolina58,0490.88×
Indiana56,2660.7×
Kansas53,9501.57×
New Mexico50,9852.32×
Washington47,9710.55×
Mississippi47,8321.33×
New Jersey47,1020.42×
Massachusetts37,2650.43×
Kentucky37,1560.68×
Minnesota35,1770.56×
Iowa34,7440.96×
Maryland34,2190.45×
Wisconsin32,7570.5×
Nevada31,9830.76×
Oregon30,0940.6×
Nebraska28,6371.31×
Utah27,6840.71×
Connecticut19,2810.44×
Idaho17,0430.78×
Montana14,3871.19×
West Virginia13,7400.67×
Hawaii11,1490.59×
South Dakota9,4540.93×
North Dakota8,1200.9×
Wyoming7,4391.15×
Maine7,3650.47×
New Hampshire7,3160.42×
Washington, District of Columbia6,1090.46×
Delaware5,7650.48×
Alaska5,6800.61×
Rhode Island5,4330.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Longhorns audience
BrandAffinityCategory
Texas Longhorns football22.89×Sports
Texas Longhorns baseball39.39×Sports
University of Texas at Austin11.55×Business & Career
Mario (franchise)28.35×Games
Texas A&M Aggies football9.99×Sports
Texas Tech Red Raiders football8.24×Sports
University of Texas System7.61×Business & Career
Ashley Judd9.27×Movies & TV
Tennessee Volunteers football4.81×Sports
Baylor Bears football8.82×Sports
New Mexico2.35×Travel & Leisure
Texas1.53×Travel & Leisure
The University of Texas Longhorn Band29.71×Business & Career
Southern United States1.55×Travel & Leisure
Cooper Flagg2.48×Sports
Texas A&M University4.94×Business & Career
Oklahoma1.95×Travel & Leisure
Texas Longhorn12.63×Pets & Animals
Arkansas2.02×Travel & Leisure
Rugby league1.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Longhorns audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.58
PatriotismCONSERVATISM1.34
Social Media UsageJOY1.17
SustainabilityBALANCE1.14
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Texas Longhorns
CountryShare
United States69.9%
Mexico8.8%
Brazil3.4%

See Texas Longhorns audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Texas Longhorns have in United States?

Texas Longhorns has an estimated audience of 4,374,169 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Longhorns fans?

41.7% of Texas Longhorns fans are female, 58.3% are male, with an average age of 37.8 years.

Which brands do Texas Longhorns fans like most?

Texas Longhorns fans show strongest brand affinity for Texas Longhorns football (22.89×), Texas Longhorns baseball (39.39×), and University of Texas at Austin (11.55×) over the country average.

Where do Texas Longhorns fans live in United States?

Texas Longhorns fans in United States are most concentrated in Texas (reach 3,259,140), California (reach 252,467), and Florida (reach 211,067). These three regions account for the largest share of the active audience.

What other brands do Texas Longhorns fans also like?

Beyond Texas Longhorns itself, the audience over-indexes on Texas Longhorns baseball (39.39×), University of Texas at Austin (11.55×), Mario (franchise) (28.35×), and Texas A&M Aggies football (9.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.