Rascasse Audience Intelligence

Texas Longhorn Audience in United States

A data profile of the people who buy, follow and care about Texas Longhorn in United States — modelled from more than twelve digital signal sources. Texas Longhorn has an estimated audience of 773,322 people in United States.

#9660among Topic in United States#429in Pets & Animals

The average Texas Longhorn fan in United States is 44.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Texas Longhorns football, Texas Longhorns, University of Texas at Austin, with strongest over-indexing on Texas Longhorns football (12.35× the country average).

Demographically, the Texas Longhorn audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Longhorn fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Texas Longhorns football.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Longhorn profile in United States.

Audience size
773K
in United States
Gender
41.8%♀
58.2% male
Age
44.6
average years
Country rank
#28085
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Longhorn fans

41.8% are female, 58.2% are male, average age 44.6.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Texas Longhorn audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.6
Estimated audience size773,322
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Texas Longhorn audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Texas Longhorn audience comes from United States.

Worldwide audience distribution share by country for Texas Longhorn
CountryShare
United States68.9%
Sweden3.9%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Longhorn audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Longhorn fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K7.87×
02New Mexico~10K2.61×
03Oklahoma~20K2.26×
04Arkansas~10K1.71×
05Kansas~10K1.58×
06Mississippi~10K1.56×
07Louisiana~10K1.39×
08Nebraska~5K1.31×
09Colorado~20K1.26×
10Montana~3K1.23×
11Wyoming~1K1.17×
12Tennessee~20K1.15×
13Alabama~10K1.09×
14South Dakota~2K1.06×
15North Dakota~2K1.03×
16Georgia~20K1.00×
17Iowa~6K0.98×
18Missouri~10K0.95×
19South Carolina~10K0.87×
20Ohio~20K0.85×
21Idaho~3K0.84×
22Arizona~10K0.83×
23Nevada~6K0.79×
24Indiana~10K0.74×
25Utah~5K0.74×
26West Virginia~3K0.74×
27North Carolina~20K0.72×
28Kentucky~7K0.72×
29Florida~40K0.71×
30Alaska~1K0.68×
31Virginia~10K0.66×
32Hawaii~2K0.64×
33Pennsylvania~20K0.58×
34Illinois~10K0.58×
35Oregon~5K0.58×
36Minnesota~6K0.57×
37Washington~9K0.55×
38Washington, District of Columbia~1K0.54×
39Delaware~1K0.54×
40Michigan~10K0.53×
41Wisconsin~6K0.53×
42California~40K0.52×
43Maine~1K0.52×
44New Hampshire~1K0.48×
45Maryland~6K0.47×
46Rhode Island~1K0.47×
47Connecticut~4K0.46×
48New Jersey~9K0.45×
49New York~20K0.44×
50Massachusetts~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Texas Longhorn, United States
0.44×1.00×7.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Longhorn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Longhorn audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports14.86×
02Texas LonghornsSports12.63×
03Texas Longhorns footballSports12.35×
04University of Texas at AustinBusiness & Career6.83×
05Wrangler (jeans)Fashion & Accessoires6.59×
06LongHorn SteakhouseFood & Beverages3.89×
07San Antonio SpursSports3.86×
08Discount TireShopping3.60×
09Rail transportTravel & Leisure3.14×
10WhataburgerFood & Beverages3.09×
11Hardware storeHome & Garden2.98×
12CBS SportsMovies & TV2.74×
13FedExBusiness & Career2.71×
14Veterinary medicineBusiness & Career2.40×
15United AirlinesTravel & Leisure2.21×
16Pizza HutFood & Beverages2.00×
17Mortgage loansBusiness & Career1.92×
18SubwayFood & Beverages1.91×
19Texas RoadhouseFood & Beverages1.89×
20Nonprofit organizationPolitics & Society1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Longhorn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Longhorn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.13×
TraditionCONSERVATISM1.67×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Longhorn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Longhorn have in United States?

Texas Longhorn has an estimated audience of 773,322 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Longhorn fans?

41.8% of Texas Longhorn fans are female, 58.2% are male, with an average age of 44.6 years.

03

Which brands do Texas Longhorn fans like most?

Texas Longhorn fans show strongest brand affinity for Texas Longhorns football (12.35×), Texas Longhorns (12.63×), and University of Texas at Austin (6.83×) over the country average.

04

Where do Texas Longhorn fans live in United States?

Texas Longhorn fans in United States are most concentrated in Texas (reach ~500K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Longhorn fans also like?

Beyond Texas Longhorn itself, the audience over-indexes on Texas Longhorns (12.63×), University of Texas at Austin (6.83×), LongHorn Steakhouse (3.89×), and Discount Tire (3.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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