Texas Longhorn Audience in United States

Texas Longhorn logo

Texas Longhorn has an estimated audience of 773,322 people in United States. 41.8% are female, 58.2% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: Google Home, Hibachi, Governor of Michigan, Goop, Nebraska.

The average Texas Longhorn fan in United States is 44.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Home, Hibachi, Governor of Michigan, with strongest over-indexing on Google Home (15.43× the country average). Demographically, the Texas Longhorn audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Texas Longhorn fans

Demographic split for Texas Longhorn audience in United States
MetricValue
Female41.8%
Male58.2%
Average age44.6
Estimated audience size773,322

Audience persona

The typical Texas Longhorn fan in United States is more male, around 44.6 years old, with strong Risk Appetite tendencies and a notable affinity for Google Home.

Top regions in United States

Top regions ranked by reach for Texas Longhorn in United States
RegionReachAffinity
Texas579,9928.8×
California44,8760.53×
Florida37,7110.72×
Georgia24,7151.04×
Ohio20,9470.88×
Oklahoma20,0712.34×
Tennessee18,5661.2×
New York18,3960.43×
North Carolina16,8160.72×
Colorado15,9661.31×
Illinois15,3260.59×
Pennsylvania14,9900.58×
Louisiana13,9641.4×
Virginia12,2840.65×
Arizona12,1390.77×
Arkansas11,7651.85×
Alabama11,6191.08×
Missouri11,4110.92×
Michigan11,1420.55×
South Carolina10,3270.89×
Indiana10,0370.71×
Kansas9,5661.57×
New Mexico9,4162.43×
Washington8,5210.55×
Mississippi8,3931.32×
New Jersey8,3780.43×
Kentucky6,6780.69×
Massachusetts6,6480.44×
Minnesota6,2060.56×
Iowa6,1860.97×
Maryland6,0860.46×
Wisconsin5,8660.5×
Nevada5,6980.76×
Oregon5,2710.59×
Nebraska5,0501.3×
Utah4,9580.72×
Connecticut3,4290.44×
Idaho3,0250.78×
Montana2,5921.21×
West Virginia2,4710.69×
Hawaii2,0080.6×
South Dakota1,6610.93×
North Dakota1,4490.91×
Wyoming1,3211.15×
New Hampshire1,2860.42×
Maine1,2860.46×
Washington, District of Columbia1,0970.47×
Delaware1,0240.48×
Rhode Island9670.39×
Alaska8850.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Longhorn audience
BrandAffinityCategory
Google Home15.43×Technology & Electronics
Hibachi17.38×Food & Beverages
Governor of Michigan13.21×Politics & Society
Goop8.08×Internet & Social Media
Nebraska3.92×Travel & Leisure
Wok9.36×Food & Beverages
Israel2.82×Travel & Leisure
headspace10.76×Health
Tech News10.37×Technology & Electronics
Cherish (group)12.14×Music & Radio
Historic site4.74×Arts & Culture
Grinch4.39×Movies & TV
Vocal harmony4.91×Music & Radio
Fairy godmother7.73×Literature
Guitarist (magazine)11.64×Music & Radio
Grace Slick8.75×Music & Radio
Minnesota1.64×Travel & Leisure
Hipster8.79×Politics & Society
TV Fanatic9.34×Movies & TV
Mathcore6.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Longhorn audience
TraitClusterScore
Risk AppetiteTHRILL2.25
PatriotismCONSERVATISM2.05
Luxury OrientationPREMIUM1.57
TraditionCONSERVATISM1.53
DIY MentalityTHRILL1.39
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Texas Longhorn
CountryShare
United States70.1%
Sweden3.9%
United Kingdom3.0%

See Texas Longhorn audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Texas Longhorn have in United States?

Texas Longhorn has an estimated audience of 773,322 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Longhorn fans?

41.8% of Texas Longhorn fans are female, 58.2% are male, with an average age of 44.6 years.

Which brands do Texas Longhorn fans like most?

Texas Longhorn fans show strongest brand affinity for Google Home (15.43×), Hibachi (17.38×), and Governor of Michigan (13.21×) over the country average.

Where do Texas Longhorn fans live in United States?

Texas Longhorn fans in United States are most concentrated in Texas (reach 579,992), California (reach 44,876), and Florida (reach 37,711). These three regions account for the largest share of the active audience.

What other brands do Texas Longhorn fans also like?

Beyond Texas Longhorn itself, the audience over-indexes on Hibachi (17.38×), Governor of Michigan (13.21×), Goop (8.08×), and Nebraska (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.