Texas Longhorns baseball Audience in United States

Texas Longhorns baseball logo

Texas Longhorns baseball has an estimated audience of 1,388,454 people in United States. 33.7% are female, 66.3% are male, average age 35.5. Top regions: Texas, California, Louisiana. Top brand affinities: Texas Longhorns football, Barry Bonds, Texas Longhorns, University of Texas at Austin, Sidney Crosby.

The average Texas Longhorns baseball fan in United States is 35.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Texas Longhorns football, Barry Bonds, Texas Longhorns, with strongest over-indexing on Texas Longhorns football (48× the country average). Demographically, the Texas Longhorns baseball audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Texas Longhorns baseball fans

Demographic split for Texas Longhorns baseball audience in United States
MetricValue
Female33.7%
Male66.3%
Average age35.5
Estimated audience size1,388,454

Audience persona

The typical Texas Longhorns baseball fan in United States is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Texas Longhorns football.

Top regions in United States

Top regions ranked by reach for Texas Longhorns baseball in United States
RegionReachAffinity
Texas1,041,34116.91×
California52,2040.34×
Louisiana49,0982.74×
Florida41,3780.44×
Arkansas40,7653.56×
Oklahoma32,5342.11×
Tennessee29,3941.06×
Georgia28,4270.66×
Colorado20,2240.92×
Mississippi18,7791.64×
North Carolina18,3530.44×
New York16,2260.21×
Arizona15,6230.55×
Missouri14,6980.66×
Illinois14,6590.32×
Virginia14,3240.42×
Alabama13,7380.71×
Kansas12,4451.14×
Ohio12,1990.29×
Nebraska11,9501.72×
Pennsylvania11,9190.25×
South Carolina11,8130.57×
New Mexico9,8141.41×
Nevada9,5240.71×
Kentucky8,9370.51×
Michigan7,9390.22×
Washington7,4910.27×
Iowa7,1210.62×
Indiana7,0340.28×
New Jersey6,3230.18×
Oregon5,9040.37×
Maryland5,8370.24×
Wisconsin5,8250.28×
Massachusetts5,7380.21×
Minnesota5,0290.25×
Utah4,4190.36×
Hawaii3,6630.61×
North Dakota3,5881.26×
South Dakota3,1700.99×
Idaho3,1100.45×
Montana2,4080.63×
Wyoming2,3511.14×
Connecticut2,2670.16×
West Virginia2,2150.34×
Washington, District of Columbia1,6140.39×
Delaware1,5450.4×
Maine1,1370.23×
Alaska9670.33×
New Hampshire8740.16×
Rhode Island8080.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Longhorns baseball audience
BrandAffinityCategory
Texas Longhorns football48×Sports
Barry Bonds77.05×Sports
Texas Longhorns28.71×Sports
University of Texas at Austin19.69×Business & Career
Sidney Crosby28.19×Sports
The University of Texas Longhorn Band119.68×Business & Career
Connor McDavid31.93×Sports
Texas Tech Red Raiders baseball78.99×Sports
Skate (video game)46.98×Games
Florida State Seminoles baseball54.39×Sports
Wayne Gretzky24.46×Sports
Texas Tech Red Raiders football17.72×Sports
Buster Posey50.23×Sports
Mississippi State Bulldogs baseball46.44×Sports
Bryce Harper19.54×Sports
Willie Mays49.72×Sports
Jackie Robinson18.54×Sports
Texas A&M Aggies football11.52×Sports
Detroit Tigers5.33×Sports
Mike Trout15.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Longhorns baseball audience
TraitClusterScore
Sports ActivityPOWER1.12
TraditionCONSERVATISM1.11
Risk AppetiteTHRILL1.02
Career OrientationPOWER1.01
SustainabilityBALANCE1
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Texas Longhorns baseball
CountryShare
United States87.4%
China1.8%
Japan1.4%

See Texas Longhorns baseball audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Texas Longhorns baseball have in United States?

Texas Longhorns baseball has an estimated audience of 1,388,454 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Longhorns baseball fans?

33.7% of Texas Longhorns baseball fans are female, 66.3% are male, with an average age of 35.5 years.

Which brands do Texas Longhorns baseball fans like most?

Texas Longhorns baseball fans show strongest brand affinity for Texas Longhorns football (48×), Barry Bonds (77.05×), and Texas Longhorns (28.71×) over the country average.

Where do Texas Longhorns baseball fans live in United States?

Texas Longhorns baseball fans in United States are most concentrated in Texas (reach 1,041,341), California (reach 52,204), and Louisiana (reach 49,098). These three regions account for the largest share of the active audience.

What other brands do Texas Longhorns baseball fans also like?

Beyond Texas Longhorns baseball itself, the audience over-indexes on Barry Bonds (77.05×), Texas Longhorns (28.71×), University of Texas at Austin (19.69×), and Sidney Crosby (28.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorns baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.