Rascasse Audience Intelligence

Texas Longhorns baseball Audience in United States

A data profile of the people who buy, follow and care about Texas Longhorns baseball in United States — modelled from more than twelve digital signal sources. Texas Longhorns baseball has an estimated audience of 1,463,148 people in United States.

#104among Baseball in United States#291among Team in United States#1648in Sports

The average Texas Longhorns baseball fan in United States is 35.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Texas Longhorns football, Barry Bonds, Texas Longhorns, with strongest over-indexing on Texas Longhorns football (48× the country average).

Demographically, the Texas Longhorns baseball audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Longhorns baseball fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Texas Longhorns football.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Longhorns baseball profile in United States.

Audience size
1.5M
in United States
Gender
33.7%♀
66.3% male
Age
35.5
average years
Country rank
#18101
Team in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Longhorns baseball fans

33.7% are female, 66.3% are male, average age 35.5.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Texas Longhorns baseball audience in United States
MetricValue
Female33.7%
Male66.3%
Average age35.5
Estimated audience size1,463,148
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Texas Longhorns baseball audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3917%
40-4918%
50+15%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Texas Longhorns baseball audience comes from United States.

Worldwide audience distribution share by country for Texas Longhorns baseball
CountryShare
United States86.9%
China1.7%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Longhorns baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Longhorns baseball fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M12.59×
02Nebraska~20K2.88×
03Arkansas~30K2.82×
04Mississippi~30K2.63×
05Oklahoma~40K2.34×
06Louisiana~40K2.12×
07Alabama~30K1.50×
08New Mexico~10K1.40×
09Kansas~10K1.32×
10Tennessee~30K1.15×
11Colorado~20K0.97×
12Wyoming~2K0.96×
13South Carolina~20K0.90×
14Iowa~10K0.88×
15South Dakota~3K0.83×
16Missouri~20K0.82×
17Georgia~30K0.80×
18North Dakota~2K0.78×
19West Virginia~5K0.77×
20Alaska~2K0.77×
21Montana~3K0.76×
22North Carolina~30K0.70×
23Hawaii~4K0.69×
24Rhode Island~3K0.68×
25Delaware~3K0.67×
26New Hampshire~4K0.66×
27Maine~3K0.64×
28Washington, District of Columbia~3K0.64×
29Idaho~4K0.63×
30Oregon~10K0.62×
31Kentucky~10K0.59×
32Nevada~8K0.59×
33Arizona~20K0.56×
34Virginia~20K0.54×
35Florida~50K0.51×
36Utah~6K0.51×
37Wisconsin~10K0.47×
38Connecticut~6K0.46×
39Indiana~10K0.44×
40Pennsylvania~20K0.43×
41Minnesota~9K0.43×
42Illinois~20K0.42×
43Maryland~10K0.42×
44Massachusetts~10K0.41×
45Washington~10K0.40×
46Ohio~20K0.39×
47California~50K0.36×
48Michigan~10K0.35×
49New Jersey~10K0.35×
50New York~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Texas Longhorns baseball, United States
0.30×1.00×12.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Longhorns baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Longhorns baseball audience
#·InterestCategoryAffinity×
01The University of Texas Longhorn BandBusiness & Career119.68×
02Texas Tech Red Raiders baseballSports78.99×
03Barry BondsSports77.05×
04Florida State Seminoles baseballSports54.39×
05Buster PoseySports50.23×
06Willie MaysSports49.72×
07Texas Longhorns footballSports48.00×
08Skate (video game)Games46.98×
09Mississippi State Bulldogs baseballSports46.44×
10UCLA Bruins baseballSports45.29×
11Mario LemieuxSports37.15×
12Connor McDavidSports31.93×
13Texas LonghornsSports28.71×
14Sidney CrosbySports28.19×
15Wayne GretzkySports24.46×
16University of Texas at AustinBusiness & Career19.69×
17Bryce HarperSports19.54×
18Jackie RobinsonSports18.54×
19Texas Tech Red Raiders footballSports17.72×
20Texas A&M Aggies footballSports11.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Longhorns baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Longhorns baseball audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.25×
Pet OwnershipJOY1.22×
Sports ActivityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Longhorns baseball audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Convenience OrientationPREMIUM0.72×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Longhorns baseball have in United States?

Texas Longhorns baseball has an estimated audience of 1,463,148 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Longhorns baseball fans?

33.7% of Texas Longhorns baseball fans are female, 66.3% are male, with an average age of 35.5 years.

03

Which brands do Texas Longhorns baseball fans like most?

Texas Longhorns baseball fans show strongest brand affinity for Texas Longhorns football (48×), Barry Bonds (77.05×), and Texas Longhorns (28.71×) over the country average.

04

Where do Texas Longhorns baseball fans live in United States?

Texas Longhorns baseball fans in United States are most concentrated in Texas (reach ~1M), California (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Longhorns baseball fans also like?

Beyond Texas Longhorns baseball itself, the audience over-indexes on Barry Bonds (77.05×), Texas Longhorns (28.71×), University of Texas at Austin (19.69×), and Sidney Crosby (28.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

See Texas Longhorns baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Longhorns baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →