Texas Tech Red Raiders baseball Audience in United States

Texas Tech Red Raiders baseball has an estimated audience of 283,865 people in United States. 41.3% are female, 58.7% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Toronto Blue Jays, Milwaukee Brewers, Houston Astros, Detroit Tigers, Cleveland Guardians.

The average Texas Tech Red Raiders baseball fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Toronto Blue Jays, Milwaukee Brewers, Houston Astros, with strongest over-indexing on Toronto Blue Jays (49.34× the country average). Demographically, the Texas Tech Red Raiders baseball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Texas Tech Red Raiders baseball fans

Demographic split for Texas Tech Red Raiders baseball audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.7
Estimated audience size283,865

Audience persona

The typical Texas Tech Red Raiders baseball fan in United States is more male, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Toronto Blue Jays.

Top regions in United States

Top regions ranked by reach for Texas Tech Red Raiders baseball in United States
RegionReachAffinity
Texas212,89913.53×
California12,0150.38×
Florida11,1910.58×
Oklahoma8,7512.78×
Arkansas7,3623.15×
New Mexico6,8734.83×
Arizona6,7251.16×
Colorado5,8621.31×
Louisiana5,7351.57×
Tennessee5,0850.89×
North Carolina4,7750.56×
Georgia3,9530.45×
Kansas3,4221.53×
New York3,3870.21×
Illinois3,3570.35×
Missouri2,9110.64×
Alabama2,8660.72×
Ohio2,7330.31×
Pennsylvania2,6660.28×
Wisconsin2,5580.6×
Virginia2,5150.36×
Mississippi2,3501×
Nevada2,3340.85×
New Jersey2,2360.31×
Washington2,0060.35×
Iowa1,8420.79×
Kentucky1,7530.49×
Indiana1,6440.32×
Michigan1,6150.22×
South Carolina1,5910.37×
Massachusetts1,4750.26×
Maryland1,2910.26×
Nebraska1,2830.9×
West Virginia1,2400.94×
Minnesota1,2370.3×
Oregon1,1180.34×
Hawaii1,0680.88×
Connecticut9400.33×
Utah8930.35×
Idaho7270.51×
South Dakota5510.84×
Montana4570.58×
Alaska3490.58×
North Dakota3170.54×
Washington, District of Columbia3080.36×
New Hampshire3000.27×
Maine2780.27×
Delaware2490.32×
Wyoming2480.59×
Vermont2170.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Tech Red Raiders baseball audience
BrandAffinityCategory
Toronto Blue Jays49.34×Sports
Milwaukee Brewers32.54×Sports
Houston Astros31.43×Sports
Detroit Tigers21.44×Sports
Cleveland Guardians31.58×Sports
Arizona Diamondbacks50.18×Sports
Cincinnati Reds29.04×Sports
St. Louis Cardinals23.83×Sports
Philadelphia Phillies30.98×Sports
Tampa Bay Rays39.71×Sports
Pittsburgh Pirates29.15×Sports
Miami Marlins45.11×Sports
Boston Red Sox21.19×Sports
Chicago Cubs17.16×Sports
Baltimore Orioles26.32×Sports
Los Angeles Dodgers15.62×Sports
Atlanta Braves16.52×Sports
Washington Nationals29.67×Sports
New York Yankees12.09×Sports
Athletics35.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Tech Red Raiders baseball audience
TraitClusterScore
TraditionCONSERVATISM1.63
Risk AppetiteTHRILL1.26
Sports ActivityPOWER1.23
Community OrientationOPEN1.12
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Texas Tech Red Raiders baseball
CountryShare
United States96.2%
China1.0%
United Kingdom1.0%

See Texas Tech Red Raiders baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Texas Tech Red Raiders baseball have in United States?

Texas Tech Red Raiders baseball has an estimated audience of 283,865 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Tech Red Raiders baseball fans?

41.3% of Texas Tech Red Raiders baseball fans are female, 58.7% are male, with an average age of 37.7 years.

Which brands do Texas Tech Red Raiders baseball fans like most?

Texas Tech Red Raiders baseball fans show strongest brand affinity for Toronto Blue Jays (49.34×), Milwaukee Brewers (32.54×), and Houston Astros (31.43×) over the country average.

Where do Texas Tech Red Raiders baseball fans live in United States?

Texas Tech Red Raiders baseball fans in United States are most concentrated in Texas (reach 212,899), California (reach 12,015), and Florida (reach 11,191). These three regions account for the largest share of the active audience.

What other brands do Texas Tech Red Raiders baseball fans also like?

Beyond Texas Tech Red Raiders baseball itself, the audience over-indexes on Milwaukee Brewers (32.54×), Houston Astros (31.43×), Detroit Tigers (21.44×), and Cleveland Guardians (31.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech Red Raiders baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.