Texas Tech Red Raiders baseball Audience in United States

Texas Tech Red Raiders baseball logo

Texas Tech Red Raiders baseball has an estimated audience of 283,865 people in United States. 41.3% are female, 58.7% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Sinaloa, JTV (Indonesia), Justice, Mad About You.

The average Texas Tech Red Raiders baseball fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Sinaloa, JTV (Indonesia), with strongest over-indexing on Minnesota (20× the country average). Demographically, the Texas Tech Red Raiders baseball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Texas Tech Red Raiders baseball fans

Demographic split for Texas Tech Red Raiders baseball audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.7
Estimated audience size283,865

Audience persona

The typical Texas Tech Red Raiders baseball fan in United States is more male, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Texas Tech Red Raiders baseball in United States
RegionReachAffinity
Texas212,89913.53×
California12,0150.38×
Florida11,1910.58×
Oklahoma8,7512.78×
Arkansas7,3623.15×
New Mexico6,8734.83×
Arizona6,7251.16×
Colorado5,8621.31×
Louisiana5,7351.57×
Tennessee5,0850.89×
North Carolina4,7750.56×
Georgia3,9530.45×
Kansas3,4221.53×
New York3,3870.21×
Illinois3,3570.35×
Missouri2,9110.64×
Alabama2,8660.72×
Ohio2,7330.31×
Pennsylvania2,6660.28×
Wisconsin2,5580.6×
Virginia2,5150.36×
Mississippi2,3501×
Nevada2,3340.85×
New Jersey2,2360.31×
Washington2,0060.35×
Iowa1,8420.79×
Kentucky1,7530.49×
Indiana1,6440.32×
Michigan1,6150.22×
South Carolina1,5910.37×
Massachusetts1,4750.26×
Maryland1,2910.26×
Nebraska1,2830.9×
West Virginia1,2400.94×
Minnesota1,2370.3×
Oregon1,1180.34×
Hawaii1,0680.88×
Connecticut9400.33×
Utah8930.35×
Idaho7270.51×
South Dakota5510.84×
Montana4570.58×
Alaska3490.58×
North Dakota3170.54×
Washington, District of Columbia3080.36×
New Hampshire3000.27×
Maine2780.27×
Delaware2490.32×
Wyoming2480.59×
Vermont2170.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Tech Red Raiders baseball audience
BrandAffinityCategory
Minnesota20×Travel & Leisure
Sinaloa19.54×Travel & Leisure
JTV (Indonesia)21.44×
Justice7.97×Politics & Society
Mad About You32.54×Movies & TV
Alaska4.45×Travel & Leisure
Kerala15.76×Travel & Leisure
Sailor10.66×Travel & Leisure
Google Analytics10.67×Internet & Social Media
Ember.js39.71×Technology & Electronics
Chandrakasem Rajabhat University37.55×Business & Career
Nasal cavity11.7×Health
Elsword20×Games
Rajasthan20×Travel & Leisure
Pro-Ject4.45×Music & Radio
Nebraska2.94×Travel & Leisure
Food quality14.42×Food & Beverages
Jonathan Davis9.15×Music & Radio
Bank account2.32×Business & Career
Product design1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Tech Red Raiders baseball audience
TraitClusterScore
TraditionCONSERVATISM1.63
Risk AppetiteTHRILL1.26
Sports ActivityPOWER1.23
Community OrientationOPEN1.12
LGBTQ+ IdentityOPEN1.11
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Texas Tech Red Raiders baseball
CountryShare
United States96.2%
China1.0%
United Kingdom1.0%

See Texas Tech Red Raiders baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Texas Tech Red Raiders baseball have in United States?

Texas Tech Red Raiders baseball has an estimated audience of 283,865 people in United States, concentrated in Texas and California.

What is the gender split and age of Texas Tech Red Raiders baseball fans?

41.3% of Texas Tech Red Raiders baseball fans are female, 58.7% are male, with an average age of 37.7 years.

Which brands do Texas Tech Red Raiders baseball fans like most?

Texas Tech Red Raiders baseball fans show strongest brand affinity for Minnesota (20×), Sinaloa (19.54×), and JTV (Indonesia) (21.44×) over the country average.

Where do Texas Tech Red Raiders baseball fans live in United States?

Texas Tech Red Raiders baseball fans in United States are most concentrated in Texas (reach 212,899), California (reach 12,015), and Florida (reach 11,191). These three regions account for the largest share of the active audience.

What other brands do Texas Tech Red Raiders baseball fans also like?

Beyond Texas Tech Red Raiders baseball itself, the audience over-indexes on Sinaloa (19.54×), JTV (Indonesia) (21.44×), Justice (7.97×), and Mad About You (32.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech Red Raiders baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.