Rascasse Audience Intelligence

Texas Tech Red Raiders baseball Audience in United States

A data profile of the people who buy, follow and care about Texas Tech Red Raiders baseball in United States — modelled from more than twelve digital signal sources. Texas Tech Red Raiders baseball has an estimated audience of 274,508 people in United States.

#830among Team in United States#5116in Sports

The average Texas Tech Red Raiders baseball fan in United States is 37.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Cincinnati Reds, Milwaukee Brewers, Toronto Blue Jays, with strongest over-indexing on Cincinnati Reds (59.26× the country average).

Demographically, the Texas Tech Red Raiders baseball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Tech Red Raiders baseball fan in United States is more male, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Cincinnati Reds.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Tech Red Raiders baseball profile in United States.

Audience size
275K
in United States
Gender
41.3%♀
58.7% male
Age
37.7
average years
Country rank
#50564
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Tech Red Raiders baseball fans

41.3% are female, 58.7% are male, average age 37.7.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Texas Tech Red Raiders baseball audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.7
Estimated audience size274,508
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Texas Tech Red Raiders baseball audience in United States
Age bracketShare%
16-1929%
20-2915%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Texas Tech Red Raiders baseball audience comes from United States.

Worldwide audience distribution share by country for Texas Tech Red Raiders baseball
CountryShare
United States96.0%
China1.1%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Tech Red Raiders baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Tech Red Raiders baseball fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K12.49×
02New Mexico~7K4.67×
03Arkansas~6K2.72×
04Oklahoma~8K2.53×
05Mississippi~4K1.52×
06Kansas~3K1.51×
07Louisiana~5K1.45×
08Colorado~6K1.36×
09Hawaii~1K1.20×
10Arizona~7K1.14×
11Nebraska~1K0.99×
12West Virginia~1K0.98×
13South Dakota<1K0.93×
14Alaska<1K0.89×
15North Dakota<1K0.88×
16Vermont<1K0.88×
17Montana<1K0.87×
18Tennessee~5K0.85×
19Nevada~2K0.83×
20Iowa~2K0.83×
21Rhode Island<1K0.82×
22Delaware<1K0.82×
23Maine<1K0.81×
24Alabama~3K0.80×
25New Hampshire<1K0.79×
26Idaho~1K0.78×
27Missouri~3K0.76×
28Washington, District of Columbia<1K0.75×
29Kentucky~2K0.68×
30Utah~2K0.67×
31Wisconsin~3K0.66×
32Connecticut~2K0.63×
33South Carolina~3K0.61×
34Georgia~5K0.60×
35North Carolina~5K0.60×
36Oregon~2K0.60×
37Florida~10K0.59×
38Minnesota~2K0.56×
39Indiana~3K0.55×
40Maryland~3K0.53×
41Washington~3K0.50×
42Virginia~3K0.49×
43Massachusetts~3K0.49×
44Ohio~4K0.48×
45Illinois~4K0.47×
46Michigan~3K0.47×
47New Jersey~3K0.47×
48California~10K0.45×
49Pennsylvania~4K0.44×
50New York~6K0.36×
Fig. 06

Affinity by region

Affinity by region — Texas Tech Red Raiders baseball, United States
0.36×1.00×12.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Tech Red Raiders baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Tech Red Raiders baseball audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports78.99×
02Miami MarlinsSports74.85×
03Arizona DiamondbacksSports67.72×
04Cincinnati RedsSports59.26×
05Toronto Blue JaysSports50.20×
06AthleticsSports48.48×
07Milwaukee BrewersSports38.79×
08Philadelphia PhilliesSports38.79×
09Tampa Bay RaysSports38.79×
10Washington NationalsSports36.44×
11Colorado RockiesSports36.44×
12Cleveland GuardiansSports35.56×
13Pittsburgh PiratesSports35.56×
14Chicago White SoxSports35.56×
15Houston AstrosSports34.46×
16Baltimore OriolesSports32.82×
17Detroit TigersSports25.10×
18Minnesota TwinsSports24.30×
19St. Louis CardinalsSports23.02×
20Boston Red SoxSports21.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Tech Red Raiders baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Tech Red Raiders baseball audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.90×
PatriotismCONSERVATISM1.77×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Tech Red Raiders baseball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
MindfulnessBALANCE0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Tech Red Raiders baseball have in United States?

Texas Tech Red Raiders baseball has an estimated audience of 274,508 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Texas Tech Red Raiders baseball fans?

41.3% of Texas Tech Red Raiders baseball fans are female, 58.7% are male, with an average age of 37.7 years.

03

Which brands do Texas Tech Red Raiders baseball fans like most?

Texas Tech Red Raiders baseball fans show strongest brand affinity for Cincinnati Reds (59.26×), Milwaukee Brewers (38.79×), and Toronto Blue Jays (50.2×) over the country average.

04

Where do Texas Tech Red Raiders baseball fans live in United States?

Texas Tech Red Raiders baseball fans in United States are most concentrated in Texas (reach ~200K), California (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Tech Red Raiders baseball fans also like?

Beyond Texas Tech Red Raiders baseball itself, the audience over-indexes on Milwaukee Brewers (38.79×), Toronto Blue Jays (50.2×), Miami Marlins (74.85×), and Arizona Diamondbacks (67.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Texas Tech Red Raiders baseball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Tech Red Raiders baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →