Rascasse Audience Intelligence

Athletics Audience in United States

A data profile of the people who buy, follow and care about Athletics in United States — modelled from more than twelve digital signal sources. Athletics has an estimated audience of 2,725,995 people in United States.

#62among Baseball in United States#204among Team in United States#987in Sports

The average Athletics fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include San Jose Sharks, Toronto Blue Jays, Tampa Bay Rays, with strongest over-indexing on San Jose Sharks (17.54× the country average).

Demographically, the Athletics audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athletics fan in United States is more male, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for San Jose Sharks.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athletics profile in United States.

Audience size
2.7M
in United States
Gender
34.7%♀
65.3% male
Age
38.8
average years
Country rank
#11127
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Athletics fans

34.7% are female, 65.3% are male, average age 38.8.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Athletics audience in United States
MetricValue
Female34.7%
Male65.3%
Average age38.8
Estimated audience size2,725,995
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Athletics audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Athletics audience comes from United States.

Worldwide audience distribution share by country for Athletics
CountryShare
United States59.3%
Canada4.9%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athletics audience in United States is strongest.

Fig. 05

Top regions by affinity

Athletics fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.95×
02California~600K1.88×
03Washington~100K1.87×
04Arizona~90K1.67×
05Oregon~50K1.45×
06Idaho~20K1.37×
07Pennsylvania~100K1.25×
08Delaware~9K1.22×
09Texas~300K1.21×
10Montana~9K1.18×
11Rhode Island~10K1.16×
12Maryland~50K1.15×
13South Dakota~7K1.09×
14Ohio~90K1.07×
15New Jersey~70K1.06×
16Connecticut~30K1.06×
17Illinois~90K1.04×
18Iowa~20K1.04×
19New York~200K1.00×
20Wisconsin~40K0.98×
21Maine~10K0.98×
22North Dakota~5K0.97×
23Massachusetts~50K0.95×
24Louisiana~30K0.95×
25Kentucky~30K0.94×
26Mississippi~20K0.94×
27Hawaii~10K0.94×
28Missouri~40K0.93×
29Michigan~70K0.92×
30Kansas~20K0.92×
31Indiana~40K0.88×
32New Hampshire~9K0.88×
33Washington, District of Columbia~7K0.86×
34Tennessee~50K0.84×
35Minnesota~30K0.84×
36North Carolina~70K0.82×
37New Mexico~10K0.81×
38Nebraska~10K0.80×
39Alaska~5K0.80×
40Colorado~30K0.79×
41Florida~100K0.78×
42Virginia~50K0.77×
43West Virginia~10K0.77×
44Vermont~4K0.77×
45Georgia~60K0.76×
46Alabama~30K0.76×
47Arkansas~20K0.73×
48South Carolina~30K0.71×
49Utah~20K0.67×
50Oklahoma~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Athletics, United States
0.65×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athletics audience
#·InterestCategoryAffinity×
01Texas Longhorns baseballSports19.43×
02San Jose SharksSports17.54×
03Los Angeles Angels of AnaheimSports12.72×
04Tampa Bay RaysSports11.66×
05Arizona DiamondbacksSports11.43×
06Miami MarlinsSports10.85×
07Toronto Blue JaysSports10.63×
08Babe RuthSports10.19×
09Chicago White SoxSports9.12×
10Jewel-OscoShopping7.64×
11Philadelphia PhilliesSports7.53×
12San Francisco GiantsSports6.95×
13San Diego PadresSports6.71×
14Milwaukee BrewersSports5.53×
15MLB.comSports5.21×
16Cincinnati RedsSports4.96×
17Seattle MarinersSports4.49×
18Atlanta BravesSports4.38×
19Detroit TigersSports3.61×
20Scooby-DooMovies & TV3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athletics audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.31×
Convenience OrientationPREMIUM1.23×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athletics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
Quality AwarenessPREMIUM0.96×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Athletics have in United States?

Athletics has an estimated audience of 2,725,995 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Athletics fans?

34.7% of Athletics fans are female, 65.3% are male, with an average age of 38.8 years.

03

Which brands do Athletics fans like most?

Athletics fans show strongest brand affinity for San Jose Sharks (17.54×), Toronto Blue Jays (10.63×), and Tampa Bay Rays (11.66×) over the country average.

04

Where do Athletics fans live in United States?

Athletics fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Athletics fans also like?

Beyond Athletics itself, the audience over-indexes on Toronto Blue Jays (10.63×), Tampa Bay Rays (11.66×), Arizona Diamondbacks (11.43×), and Texas Longhorns baseball (19.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

Related rankings

See Athletics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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