Athletics Audience in United States

Athletics has an estimated audience of 2,734,423 people in United States. 34.7% are female, 65.3% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Seattle Mariners, Houston Astros, World Series, Toyota Supra, Los Angeles Angels of Anaheim.

The average Athletics fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seattle Mariners, Houston Astros, World Series, with strongest over-indexing on Seattle Mariners (22.69× the country average). Demographically, the Athletics audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Athletics fans

Demographic split for Athletics audience in United States
MetricValue
Female34.7%
Male65.3%
Average age38.8
Estimated audience size2,734,423

Audience persona

The typical Athletics fan in United States is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Seattle Mariners.

Top regions in United States

Top regions ranked by reach for Athletics in United States
RegionReachAffinity
California644,7032.14×
Texas316,4021.35×
New York162,3881.06×
Florida147,4000.8×
Pennsylvania118,9711.29×
Washington107,6581.96×
Illinois101,4141.11×
Arizona96,1371.72×
Ohio95,4241.13×
New Jersey77,7461.12×
North Carolina70,0240.85×
Michigan68,6970.96×
Georgia65,8150.78×
Maryland56,8761.21×
Nevada56,5772.14×
Massachusetts51,0610.95×
Virginia50,5800.76×
Oregon46,1521.47×
Tennessee45,8720.84×
Indiana44,9670.9×
Missouri41,3310.94×
Wisconsin40,5280.99×
Minnesota34,9000.89×
Colorado34,7940.81×
Louisiana34,4010.98×
Kentucky30,5150.89×
South Carolina28,1210.68×
Alabama27,2460.71×
Connecticut27,2300.99×
Iowa21,4700.95×
Kansas20,9580.97×
Oklahoma19,3480.64×
Idaho17,0471.24×
Mississippi15,8780.7×
Arkansas15,0370.67×
Utah14,1070.58×
Nebraska10,7220.78×
Hawaii10,2340.87×
Rhode Island9,7061.12×
Delaware9,4841.26×
New Mexico9,4570.69×
Maine8,7150.89×
New Hampshire8,7140.81×
Montana8,0111.06×
West Virginia7,9480.62×
Washington, District of Columbia6,9360.84×
South Dakota6,6411.05×
Alaska4,3920.75×
North Dakota4,2600.76×
Vermont3,0930.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Athletics audience
BrandAffinityCategory
Seattle Mariners22.69×Sports
Houston Astros9.92×Sports
World Series11.32×Sports
Toyota Supra14.8×Cars & Mobility
Los Angeles Angels of Anaheim15.75×Sports
San Jose Sharks14.75×Sports
Los Angeles Dodgers5.48×Sports
Memphis Tigers men's basketball24.02×Sports
Manny Machado17.62×Sports
Kia Sportage14.25×Cars & Mobility
Hair Extensions4.07×Beauty & Wellness
Minor League Baseball6.53×Sports
Toronto Blue Jays7×Sports
Aaron Judge6.63×Sports
Major League Baseball All-Star Game6.16×Sports
Tampa Bay Rays8.84×Sports
Duke Blue Devils men's basketball5.81×Sports
Derek Jeter11.45×Sports
Khabib Nurmagomedov13.89×Sports
FC Bayern Munich3.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Athletics audience
TraitClusterScore
TraditionCONSERVATISM1.24
Early Adopter MentalityPOWER1.21
IndulgenceJOY1.2
Sports ActivityPOWER1.17
ExtroversionTHRILL1.15
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Athletics
CountryShare
United States60.3%
Germany4.6%
Canada4.4%

See Athletics audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Athletics have in United States?

Athletics has an estimated audience of 2,734,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Athletics fans?

34.7% of Athletics fans are female, 65.3% are male, with an average age of 38.8 years.

Which brands do Athletics fans like most?

Athletics fans show strongest brand affinity for Seattle Mariners (22.69×), Houston Astros (9.92×), and World Series (11.32×) over the country average.

Where do Athletics fans live in United States?

Athletics fans in United States are most concentrated in California (reach 644,703), Texas (reach 316,402), and New York (reach 162,388). These three regions account for the largest share of the active audience.

What other brands do Athletics fans also like?

Beyond Athletics itself, the audience over-indexes on Houston Astros (9.92×), World Series (11.32×), Toyota Supra (14.8×), and Los Angeles Angels of Anaheim (15.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Athletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.