Jewel-Osco Audience in United States

Jewel-Osco logo

Jewel-Osco has an estimated audience of 7,063,109 people in United States. 68.2% are female, 31.8% are male, average age 37.6. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Ingles Markets, Cumberland Farms, Aramex, BevMo!, Giant Eagle.

The average Jewel-Osco fan in United States is 37.6 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Ingles Markets, Cumberland Farms, Aramex, with strongest over-indexing on Ingles Markets (134.14× the country average). Demographically, the Jewel-Osco audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Jewel-Osco fans

Demographic split for Jewel-Osco audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.6
Estimated audience size7,063,109

Audience persona

The typical Jewel-Osco fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Ingles Markets.

Top regions in United States

Top regions ranked by reach for Jewel-Osco in United States
RegionReachAffinity
Illinois5,297,33244.42×
Indiana340,6502.64×
Wisconsin75,4250.71×
Iowa54,3350.93×
Texas38,2260.06×
California31,8420.04×
Florida23,0350.05×
Michigan21,8580.12×
New York18,7920.05×
Ohio15,8090.07×
Missouri11,4230.1×
Minnesota10,0870.1×
Georgia9,9720.05×
Pennsylvania9,6420.04×
Tennessee9,4560.07×
North Carolina9,3000.04×
Virginia8,4730.05×
Arizona7,1800.05×
Colorado6,7240.06×
Washington6,4630.05×
New Jersey6,4450.04×
Massachusetts5,3410.04×
Kentucky5,0650.06×
Kansas4,9390.09×
Louisiana4,7440.05×
Oklahoma4,4590.06×
Maryland4,4540.04×
Alabama4,3040.04×
Arkansas3,9470.07×
Mississippi3,2780.06×
South Carolina3,2740.03×
Nevada3,2630.05×
Oregon3,1550.04×
Nebraska2,6350.07×
Connecticut2,0900.03×
Utah1,9630.03×
Washington, District of Columbia1,5790.07×
Idaho1,3180.04×
New Mexico1,1160.03×
South Dakota7850.05×
Hawaii7740.03×
Wyoming7100.07×
North Dakota6870.05×
New Hampshire6460.02×
West Virginia6440.02×
Rhode Island6310.03×
Maine4820.02×
Montana4710.02×
Delaware4320.02×
Alaska3630.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jewel-Osco audience
BrandAffinityCategory
Ingles Markets134.14×Shopping
Cumberland Farms87.54×Shopping
Aramex314.55×Business & Career
BevMo!53.61×Shopping
Giant Eagle39×Shopping
King Soopers28.73×Shopping
Ocean Spray105.88×Business & Career
Thorntons47.05×Food & Beverages
Fiesta Mart58.48×Shopping
RaceTrac20×Cars & Mobility
DeMoulas Market Basket20×Business & Career
Key Food26.49×Shopping
Saltgrass Steak House22.12×Food & Beverages
AntiqueFarmHouse54.45×Movies & TV
Giant Food Stores48.06×Shopping
Giant Food16.82×Food & Beverages
Mug Root Beer83.04×Food & Beverages
Fred Meyer9.52×Shopping
Bonefish Grill14.76×Food & Beverages
Juice=Juice187.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jewel-Osco audience
TraitClusterScore
IndulgenceJOY1.76
Community OrientationOPEN1.65
Urban LifestyleOPEN1.34
Quality AwarenessPREMIUM1.31
Luxury OrientationPREMIUM1.17
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Jewel-Osco
CountryShare
United States98.4%
China0.3%
Canada0.1%

See Jewel-Osco audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Jewel-Osco have in United States?

Jewel-Osco has an estimated audience of 7,063,109 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Jewel-Osco fans?

68.2% of Jewel-Osco fans are female, 31.8% are male, with an average age of 37.6 years.

Which brands do Jewel-Osco fans like most?

Jewel-Osco fans show strongest brand affinity for Ingles Markets (134.14×), Cumberland Farms (87.54×), and Aramex (314.55×) over the country average.

Where do Jewel-Osco fans live in United States?

Jewel-Osco fans in United States are most concentrated in Illinois (reach 5,297,332), Indiana (reach 340,650), and Wisconsin (reach 75,425). These three regions account for the largest share of the active audience.

What other brands do Jewel-Osco fans also like?

Beyond Jewel-Osco itself, the audience over-indexes on Cumberland Farms (87.54×), Aramex (314.55×), BevMo! (53.61×), and Giant Eagle (39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewel-Osco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.