Rascasse Audience Intelligence

Jewel-Osco Target Market in United States

A data profile of the people who buy, follow and care about Jewel-Osco in United States — modelled from more than twelve digital signal sources. Jewel-Osco has an estimated audience of 7,249,726 people in United States.

#20among Supermarket in United States#509among Brand in United States#132in Shopping

The average Jewel-Osco fan in United States is 37.6 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Mariano's, Ingles Markets, Cumberland Farms, with strongest over-indexing on Mariano's (474.56× the country average).

Demographically, the Jewel-Osco audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jewel-Osco fan in United States is more female, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mariano's.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewel-Osco profile in United States.

Audience size
7.2M
in United States
Gender
68.2%♀
31.8% male
Age
37.6
average years
Country rank
#4879
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jewel-Osco

68.2% are female, 31.8% are male, average age 37.6.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Jewel-Osco audience in United States
MetricValue
Female68.2%
Male31.8%
Average age37.6
Estimated audience size7,249,726
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Jewel-Osco audience in United States
Age bracketShare%
16-1929%
20-2916%
30-3916%
40-4916%
50+22%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Jewel-Osco audience comes from United States.

Worldwide audience distribution share by country for Jewel-Osco
CountryShare
United States98.4%
China0.3%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewel-Osco audience in United States is strongest.

Fig. 05

Top regions by affinity

Jewel-Osco customers by region in United States
#RegionReachAffinity×
01Illinois~5.5M44.09×
02Indiana~400K2.74×
03Iowa~60K0.95×
04Wisconsin~80K0.76×
05Vermont~9K0.72×
06Montana~10K0.64×
07Delaware~10K0.61×
08Maine~10K0.59×
09Rhode Island~10K0.59×
10West Virginia~20K0.57×
11North Dakota~8K0.56×
12New Hampshire~10K0.52×
13Hawaii~20K0.51×
14South Dakota~8K0.50×
15Alaska~7K0.48×
16Idaho~20K0.43×
17New Mexico~10K0.40×
18Utah~20K0.33×
19Washington, District of Columbia~7K0.32×
20Mississippi~20K0.31×
21Connecticut~20K0.29×
22Nebraska~10K0.29×
23Arkansas~20K0.27×
24Oregon~20K0.24×
25Nevada~20K0.24×
26South Carolina~20K0.23×
27Oklahoma~20K0.23×
28Kansas~10K0.23×
29Alabama~20K0.22×
30Louisiana~20K0.21×
31Kentucky~20K0.21×
32Maryland~20K0.18×
33Missouri~20K0.16×
34Minnesota~20K0.16×
35Michigan~30K0.15×
36Tennessee~20K0.15×
37Massachusetts~20K0.15×
38Colorado~20K0.15×
39Arizona~20K0.14×
40Washington~20K0.14×
41New Jersey~20K0.13×
42Virginia~20K0.13×
43North Carolina~30K0.12×
44Georgia~30K0.12×
45Ohio~30K0.12×
46Pennsylvania~30K0.11×
47Texas~50K0.08×
48Florida~40K0.08×
49New York~30K0.08×
50California~50K0.06×
Fig. 06

Affinity by region

Affinity by region — Jewel-Osco, United States
0.06×1.00×44.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewel-Osco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewel-Osco audience
#·InterestCategoryAffinity×
01Mariano'sFood & Beverages474.56×
02AramexBusiness & Career314.55×
03Juice=JuiceMusic & Radio187.34×
04Ingles MarketsShopping134.14×
05Ocean SprayBusiness & Career105.88×
06Cumberland FarmsShopping87.54×
07Mug Root BeerFood & Beverages83.04×
08Fiesta MartShopping58.48×
09AntiqueFarmHouseMovies & TV54.45×
10BevMo!Shopping53.61×
11Giant Food StoresShopping48.06×
12ThorntonsFood & Beverages47.05×
13Giant EagleShopping39.00×
14King SoopersShopping28.73×
15Key FoodShopping26.49×
16Saltgrass Steak HouseFood & Beverages22.12×
17DeMoulas Market BasketBusiness & Career20.00×
18Giant FoodFood & Beverages16.82×
19Bonefish GrillFood & Beverages14.76×
20Fred MeyerShopping9.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewel-Osco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewel-Osco audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
IndulgenceJOY1.15×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewel-Osco audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
SpiritualityBALANCE0.65×
PatriotismCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jewel-Osco's target market in United States?

Jewel-Osco's target market in United States covers an estimated 7,249,726 people, concentrated in Illinois and Indiana.

02

What is the gender split and age of Jewel-Osco customers?

68.2% of the Jewel-Osco audience are female, 31.8% are male, with an average age of 37.6 years.

03

Which brands do Jewel-Osco fans like most?

Jewel-Osco fans show strongest brand affinity for Mariano's (474.56×), Ingles Markets (134.14×), and Cumberland Farms (87.54×) over the country average.

04

Where do Jewel-Osco fans live in United States?

Jewel-Osco fans in United States are most concentrated in Illinois (reach ~5.5M), Indiana (reach ~400K), and Wisconsin (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jewel-Osco fans also like?

Beyond Jewel-Osco itself, the audience over-indexes on Ingles Markets (134.14×), Cumberland Farms (87.54×), Aramex (314.55×), and BevMo! (53.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Jewel-Osco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewel-Osco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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