Ingles Markets Audience in United States
Ingles Markets has an estimated audience of 1,538,855 people in United States. 62.5% are female, 37.5% are male, average age 36.1. Top brand affinities: Rift, Fairy godmother, Gilt.com, Zahi Hawass, The Other Woman (2009 film).
Top brand affinities include Rift, Fairy godmother, Gilt.com, with strongest over-indexing on Rift (178.19× the country average). Demographically, the Ingles Markets audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Ingles Markets fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 36.1 |
| Estimated audience size | 1,538,855 |
Audience persona
The typical Ingles Markets fan in United States is more female, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Rift.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rift | 178.19× | Games |
| Fairy godmother | 20.49× | Literature |
| Gilt.com | 20× | Shopping |
| Zahi Hawass | 26.05× | Business & Career |
| The Other Woman (2009 film) | 11.4× | Movies & TV |
| College of the Holy Cross | 20× | Business & Career |
| Historic site | 4.77× | Arts & Culture |
| Goop | 5.73× | Internet & Social Media |
| Minnesota | 1.75× | Travel & Leisure |
| Governor of Michigan | 7.22× | Politics & Society |
| Nebraska Cornhuskers football | 3.5× | Sports |
| Harvey Mudd College | 20× | Business & Career |
| Cherish (group) | 9.71× | Music & Radio |
| Pillow | 1.91× | Home & Garden |
| Dyango | 37.63× | Music & Radio |
| Kikar HaShabbat | 14.28× | News |
| Mathcore | 6.68× | Music & Radio |
| Wok | 5.45× | Food & Beverages |
| Justice | 2.36× | Politics & Society |
| Jesse Plemons | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.42 |
| Convenience Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Patriotism | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.4% |
| Canada | 0.7% |
| Germany | 0.5% |
See Ingles Markets audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ingles Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.