Rascasse Audience Intelligence

Ingles Markets Target Market in United States

A data profile of the people who buy, follow and care about Ingles Markets in United States — modelled from more than twelve digital signal sources. Ingles Markets has an estimated audience of 3,116,722 people in United States.

#34among Supermarket in United States#1025among Brand in United States#205in Shopping

The average Ingles Markets fan in United States is 36.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, South Carolina.

Top brand affinities include Jewel-Osco, Pau Gasol, Fred Meyer, with strongest over-indexing on Jewel-Osco (134.14× the country average).

Demographically, the Ingles Markets audience skews more female with an average age of 36.1, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ingles Markets fan in United States is more female, around 36.1 years old, with strong DIY Mentality tendencies and a notable affinity for Jewel-Osco.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ingles Markets profile in United States.

Audience size
3.1M
in United States
Gender
62.5%♀
37.5% male
Age
36.1
average years
Country rank
#9979
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ingles Markets

62.5% are female, 37.5% are male, average age 36.1.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Ingles Markets audience in United States
MetricValue
Female62.5%
Male37.5%
Average age36.1
Estimated audience size3,116,722
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Ingles Markets audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3915%
40-4915%
50+19%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Ingles Markets audience comes from United States.

Worldwide audience distribution share by country for Ingles Markets
CountryShare
United States92.5%
Spain6.0%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ingles Markets audience in United States is strongest.

Fig. 05

Top regions by affinity

Ingles Markets customers by region in United States
#RegionReachAffinity×
01South Carolina~400K16.86×
02North Carolina~700K15.89×
03Georgia~500K11.25×
04Tennessee~200K5.00×
05North Dakota~3K0.90×
06South Dakota~3K0.89×
07Alaska~3K0.89×
08Hawaii~6K0.86×
09Rhode Island~4K0.84×
10New Mexico~6K0.82×
11Montana~3K0.82×
12Vermont~2K0.82×
13Delaware~3K0.79×
14Idaho~6K0.78×
15Nebraska~6K0.78×
16Maine~4K0.74×
17Nevada~10K0.73×
18New Hampshire~4K0.71×
19West Virginia~5K0.68×
20Iowa~8K0.67×
21Oklahoma~10K0.66×
22Washington, District of Columbia~3K0.65×
23Kansas~8K0.63×
24Oregon~10K0.62×
25Utah~8K0.61×
26Arkansas~7K0.59×
27Mississippi~7K0.57×
28Connecticut~8K0.54×
29Minnesota~10K0.52×
30Louisiana~10K0.51×
31Missouri~10K0.47×
32Wisconsin~10K0.46×
33Arizona~10K0.44×
34Washington~10K0.42×
35Colorado~9K0.38×
36Massachusetts~10K0.37×
37Indiana~10K0.37×
38Kentucky~7K0.37×
39Maryland~10K0.36×
40Alabama~8K0.36×
41Michigan~10K0.31×
42New Jersey~10K0.31×
43Illinois~10K0.24×
44Pennsylvania~10K0.24×
45Ohio~10K0.23×
46Virginia~8K0.21×
47Florida~20K0.18×
48California~30K0.15×
49New York~10K0.15×
50Texas~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Ingles Markets, United States
0.14×1.00×16.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ingles Markets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ingles Markets audience
#·InterestCategoryAffinity×
01Pau GasolSports273.75×
02Jewel-OscoShopping134.14×
03E.LeclercShopping84.78×
04Metro stationCars & Mobility29.85×
05Fred MeyerShopping27.97×
06Total Wine & MoreFood & Beverages21.09×
07Descendants (2015 film)Movies & TV19.52×
08Seth GreenMovies & TV19.49×
09Weather forecastingHome & Garden6.42×
10United Parcel ServiceBusiness & Career6.37×
11Discount TireShopping5.51×
12Hardware storeHome & Garden5.27×
13InsuranceBusiness & Career3.67×
14Wendy'sFood & Beverages3.62×
15Home AppliancesHome & Garden3.40×
16BankingBusiness & Career3.31×
17Home improvementHome & Garden2.72×
18SmartphonesTechnology & Electronics2.70×
19Donald TrumpPolitics & Society2.38×
20CookingFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ingles Markets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ingles Markets audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.29×
PatriotismCONSERVATISM2.03×
Price SensitivityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ingles Markets audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ingles Markets's target market in United States?

Ingles Markets's target market in United States covers an estimated 3,116,722 people, concentrated in North Carolina and Georgia.

02

What is the gender split and age of Ingles Markets customers?

62.5% of the Ingles Markets audience are female, 37.5% are male, with an average age of 36.1 years.

03

Which brands do Ingles Markets fans like most?

Ingles Markets fans show strongest brand affinity for Jewel-Osco (134.14×), Pau Gasol (273.75×), and Fred Meyer (27.97×) over the country average.

04

Where do Ingles Markets fans live in United States?

Ingles Markets fans in United States are most concentrated in North Carolina (reach ~700K), Georgia (reach ~500K), and South Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ingles Markets fans also like?

Beyond Ingles Markets itself, the audience over-indexes on Pau Gasol (273.75×), Fred Meyer (27.97×), Total Wine & More (21.09×), and E.Leclerc (84.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Ingles Markets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ingles Markets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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