Rascasse Audience Intelligence

E.Leclerc Target Market in United States

A data profile of the people who buy, follow and care about E.Leclerc in United States — modelled from more than twelve digital signal sources. E.Leclerc has an estimated audience of 609,165 people in United States.

#58among Supermarket in United States#3358among Brand in United States#468in Shopping

The average E.Leclerc fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Tennessee.

Top brand affinities include Sainsbury's, Ocado, Intermarché, with strongest over-indexing on Sainsbury's (830.12× the country average).

Demographically, the E.Leclerc audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E.Leclerc fan in United States is more female, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sainsbury's.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E.Leclerc profile in United States.

Audience size
609K
in United States
Gender
73.0%♀
27.0% male
Age
32.0
average years
Country rank
#32509
Brand in United States
Fig. 01

Search interest · 12-month trend

+387%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of E.Leclerc

73.0% are female, 27.0% are male, average age 32.0.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for E.Leclerc audience in United States
MetricValue
Female73.0%
Male27.0%
Average age32.0
Estimated audience size609,165
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the E.Leclerc audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

6.5%

of the worldwide E.Leclerc audience comes from United States.

Worldwide audience distribution share by country for E.Leclerc
CountryShare
France64.9%
Poland8.4%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E.Leclerc audience in United States is strongest.

Fig. 05

Top regions by affinity

E.Leclerc customers by region in United States
#RegionReachAffinity×
01Tennessee~100K10.14×
02Ohio~100K7.77×
03California~300K4.22×
04Colorado~30K3.62×
05New York~100K2.84×
06Kentucky~20K2.35×
07Texas~100K2.12×
08New Jersey~20K1.36×
09Kansas~6K1.35×
10Idaho~4K1.31×
11Florida~40K1.08×
12North Carolina~20K1.05×
13Washington, District of Columbia~2K1.04×
14North Dakota~1K1.01×
15Vermont~1K1.00×
16South Dakota~1K0.99×
17Delaware~2K0.94×
18Rhode Island~2K0.93×
19Alaska~1K0.92×
20West Virginia~2K0.87×
21Montana~1K0.83×
22Mississippi~4K0.79×
23Hawaii~2K0.78×
24Nebraska~2K0.77×
25Maine~2K0.77×
26New Hampshire~2K0.72×
27Georgia~10K0.71×
28Oregon~5K0.68×
29Arkansas~3K0.67×
30New Mexico~2K0.67×
31Minnesota~5K0.63×
32Arizona~8K0.62×
33Utah~3K0.56×
34Iowa~3K0.56×
35Oklahoma~4K0.54×
36Louisiana~4K0.53×
37Virginia~8K0.52×
38Connecticut~3K0.52×
39Nevada~3K0.51×
40Alabama~4K0.50×
41South Carolina~4K0.47×
42Indiana~5K0.46×
43Missouri~4K0.46×
44Washington~5K0.45×
45Maryland~5K0.45×
46Wisconsin~4K0.45×
47Massachusetts~5K0.44×
48Illinois~8K0.38×
49Michigan~6K0.38×
50Pennsylvania~7K0.35×
Fig. 06

Affinity by region

Affinity by region — E.Leclerc, United States
0.35×1.00×10.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E.Leclerc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E.Leclerc audience
#·InterestCategoryAffinity×
01IntermarchéShopping1788.82×
02OcadoShopping1404.68×
03Sainsbury'sShopping830.12×
04AsdaShopping744.10×
05Made in FranceBusiness & Career236.84×
06KippahFashion & Accessoires144.31×
07MorrisonsFood & Beverages132.17×
08W9 (TV channel)Movies & TV121.28×
09Petit BateauFashion & Accessoires98.54×
10Ingles MarketsShopping84.78×
11RalphsShopping44.72×
12LidlShopping40.04×
13Food LionShopping38.26×
14Jewel-OscoShopping37.27×
15QuikTripShopping28.02×
16AlbertsonsShopping25.57×
17HypermarketShopping23.96×
18MeijerShopping17.29×
19Trader Joe'sShopping14.87×
20Dollar TreeShopping14.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E.Leclerc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E.Leclerc audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.00×
Price SensitivityPREMIUM2.63×
CreativityOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E.Leclerc audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.45×
SustainabilityBALANCE0.51×
Sports ActivityPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is E.Leclerc's target market in United States?

E.Leclerc's target market in United States covers an estimated 609,165 people, concentrated in California and Ohio.

02

What is the gender split and age of E.Leclerc customers?

73.0% of the E.Leclerc audience are female, 27.0% are male, with an average age of 32.0 years.

03

Which brands do E.Leclerc fans like most?

E.Leclerc fans show strongest brand affinity for Sainsbury's (830.12×), Ocado (1404.68×), and Intermarché (1788.82×) over the country average.

04

Where do E.Leclerc fans live in United States?

E.Leclerc fans in United States are most concentrated in California (reach ~300K), Ohio (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do E.Leclerc fans also like?

Beyond E.Leclerc itself, the audience over-indexes on Ocado (1404.68×), Intermarché (1788.82×), Made in France (236.84×), and Food Lion (38.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See E.Leclerc audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E.Leclerc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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