E.Leclerc Target Market in France
E.Leclerc has an estimated audience of 6,311,682 people in France. 64.2% are female, 35.8% are male, average age 44.1. Top regions: Île-de-France, Nouvelle-Aquitaine, Grand Est. Top brand affinities: Conforama, King Jouet, Hypermarket, Kiabi, Gémo.
The average E.Leclerc fan in France is 44.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Grand Est. Top brand affinities include Conforama, King Jouet, Hypermarket, with strongest over-indexing on Conforama (1.55× the country average). Demographically, the E.Leclerc audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of E.Leclerc
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 44.1 |
| Estimated audience size | 6,311,682 |
Audience persona
The typical E.Leclerc fan in France is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Conforama.
E.Leclerc customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~900K | 0.77× |
| Nouvelle-Aquitaine | ~700K | 1.3× |
| Grand Est | ~700K | 1.29× |
| Auvergne-Rhône-Alpes | ~600K | 0.82× |
| Hauts-de-France | ~600K | 1.03× |
| Occitanie | ~500K | 0.85× |
| Pays de la Loire | ~400K | 1.14× |
| Provence-Alpes-Côte d'Azur | ~300K | 0.74× |
| Normandy | ~300K | 1.13× |
| Brittany | ~300K | 0.97× |
| Centre-Val de Loire | ~300K | 1.14× |
| Bourgogne-Franche-Comté | ~300K | 1× |
| Corsica | ~30K | 0.82× |
Top brand affinities of the E.Leclerc audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 1.55× | Home & Garden |
| King Jouet | 1.87× | Shopping |
| Hypermarket | 1.54× | Shopping |
| Kiabi | 1.58× | Fashion & Accessoires |
| Gémo | 1.75× | Fashion & Accessoires |
| Promod | 1.52× | Fashion & Accessoires |
| Carrefour Market | 1.67× | Shopping |
| Western Union | 1.56× | Business & Career |
| Spar (retailer) | 1.64× | Shopping |
| Cooperative | 2.01× | Business & Career |
| Cache Cache | 1.58× | Fashion & Accessoires |
| Auchan Drive | 1.87× | Shopping |
| Allianz | 1.51× | Business & Career |
| Mae | 1.56× | Music & Radio |
| Carrefour Drive | 1.94× | Shopping |
| Qatar Airways | 1.72× | Travel & Leisure |
| Home automation | 1.62× | Technology & Electronics |
| JYSK | 2.14× | Home & Garden |
| E.Leclerc Drive | 2.56× | Shopping |
| Système U | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Pet Ownership | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Creativity | OPEN | 0.97 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 66.1% |
| Poland | 8.1% |
| United States | 6.3% |
See E.Leclerc audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
Frequently asked questions
Who is E.Leclerc's target market in France?
E.Leclerc's target market in France covers an estimated 6,311,682 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
What is the gender split and age of E.Leclerc customers?
64.2% of the E.Leclerc audience are female, 35.8% are male, with an average age of 44.1 years.
Which brands do E.Leclerc fans like most?
E.Leclerc fans show strongest brand affinity for Conforama (1.55×), King Jouet (1.87×), and Hypermarket (1.54×) over the country average.
Where do E.Leclerc fans live in France?
E.Leclerc fans in France are most concentrated in Île-de-France (reach ~900K), Nouvelle-Aquitaine (reach ~700K), and Grand Est (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do E.Leclerc fans also like?
Beyond E.Leclerc itself, the audience over-indexes on King Jouet (1.87×), Hypermarket (1.54×), Kiabi (1.58×), and Gémo (1.75×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for E.Leclerc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.