A data profile of the people who buy, follow and care about E.Leclerc in France — modelled from more than twelve digital signal sources. E.Leclerc has an estimated audience of 6,079,941 people in France.
The average E.Leclerc fan in France is 44.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Grand Est.
Top brand affinities include Conforama, King Jouet, Hypermarket, with strongest over-indexing on Conforama (1.55× the country average).
Demographically, the E.Leclerc audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical E.Leclerc fan in France is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Conforama.
The key figures that characterise the E.Leclerc profile in France.
64.2% are female, 35.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 44.1 |
| Estimated audience size | 6,079,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide E.Leclerc audience comes from France.
| Country | Share |
|---|---|
| France | 64.9% |
| Poland | 8.4% |
| United States | 6.5% |
Where the E.Leclerc audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~700K | 1.30× | |
| 02 | Grand Est | ~700K | 1.29× | |
| 03 | Pays de la Loire | ~400K | 1.14× | |
| 04 | Centre-Val de Loire | ~300K | 1.14× | |
| 05 | Normandy | ~300K | 1.13× | |
| 06 | Hauts-de-France | ~600K | 1.03× | |
| 07 | Bourgogne-Franche-Comté | ~300K | 1.00× | |
| 08 | Brittany | ~300K | 0.97× | |
| 09 | Occitanie | ~500K | 0.85× | |
| 10 | Auvergne-Rhône-Alpes | ~600K | 0.82× | |
| 11 | Corsica | ~30K | 0.82× | |
| 12 | Île-de-France | ~900K | 0.77× | |
| 13 | Provence-Alpes-Côte d'Azur | ~300K | 0.74× |
The strongest cross-interests of the E.Leclerc audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.Leclerc Drive | Shopping | 2.56× | ||
| 02 | JYSK | Home & Garden | 2.14× | ||
| 03 | Cooperative | Business & Career | 2.01× | ||
| 04 | Carrefour Drive | Shopping | 1.94× | ||
| 05 | King Jouet | Shopping | 1.87× | ||
| 06 | Auchan Drive | Shopping | 1.87× | ||
| 07 | Gémo | Fashion & Accessoires | 1.75× | ||
| 08 | Qatar Airways | Travel & Leisure | 1.72× | ||
| 09 | Carrefour Market | Shopping | 1.67× | ||
| 10 | Spar (retailer) | Shopping | 1.64× | ||
| 11 | Home automation | Technology & Electronics | 1.62× | ||
| 12 | Azar | Internet & Social Media | 1.60× | ||
| 13 | Kiabi | Fashion & Accessoires | 1.58× | ||
| 14 | Cache Cache | Fashion & Accessoires | 1.58× | ||
| 15 | Western Union | Business & Career | 1.56× | ||
| 16 | Mae | Music & Radio | 1.56× | ||
| 17 | Conforama | Home & Garden | 1.55× | ||
| 18 | Hypermarket | Shopping | 1.54× | ||
| 19 | Promod | Fashion & Accessoires | 1.52× | ||
| 20 | Allianz | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Pet Ownership | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Sustainability | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
E.Leclerc's target market in France covers an estimated 6,079,941 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
64.2% of the E.Leclerc audience are female, 35.8% are male, with an average age of 44.1 years.
E.Leclerc fans show strongest brand affinity for Conforama (1.55×), King Jouet (1.87×), and Hypermarket (1.54×) over the country average.
E.Leclerc fans in France are most concentrated in Île-de-France (reach ~900K), Nouvelle-Aquitaine (reach ~700K), and Grand Est (reach ~700K). These three regions account for the largest share of the active audience.
Beyond E.Leclerc itself, the audience over-indexes on King Jouet (1.87×), Hypermarket (1.54×), Kiabi (1.58×), and Gémo (1.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for E.Leclerc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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