A data profile of the people who buy, follow and care about Mae in France — modelled from more than twelve digital signal sources. Mae has an estimated audience of 2,424,048 people in France.
The average Mae fan in France is 37.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Child development, Caixa Econômica Federal, with strongest over-indexing on Love & Sex (222.91× the country average).
Demographically, the Mae audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mae fan in France is more female, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mae profile in France.
66.3% are female, 33.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 37.8 |
| Estimated audience size | 2,424,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Mae audience comes from France.
| Country | Share |
|---|---|
| Brazil | 18.8% |
| France | 18.6% |
| United States | 7.0% |
Where the Mae audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~100K | 1.18× | |
| 02 | Occitanie | ~200K | 1.14× | |
| 03 | Hauts-de-France | ~200K | 1.13× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.11× | |
| 05 | Île-de-France | ~500K | 1.10× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 1.04× | |
| 07 | Grand Est | ~200K | 1.04× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 09 | Normandy | ~100K | 0.99× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.97× | |
| 11 | Corsica | ~10K | 0.88× | |
| 12 | Pays de la Loire | ~100K | 0.77× | |
| 13 | Brittany | ~80K | 0.67× |
The strongest cross-interests of the Mae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 222.91× | ||
| 02 | Volvo S90 | Cars & Mobility | 46.20× | ||
| 03 | Caixa Econômica Federal | Business & Career | 31.24× | ||
| 04 | Atacadão | Shopping | 20.69× | ||
| 05 | CR Flamengo | Sports | 18.33× | ||
| 06 | Play-Doh | Kids & Family | 14.71× | ||
| 07 | Christmas Gift | Kids & Family | 14.13× | ||
| 08 | Primary school | Kids & Family | 13.75× | ||
| 09 | Christmas tree | Kids & Family | 13.34× | ||
| 10 | Child development | Business & Career | 12.50× | ||
| 11 | Breast Cancer awareness | Health | 9.71× | ||
| 12 | Girl power | Politics & Society | 9.37× | ||
| 13 | Mothercare | Kids & Family | 9.24× | ||
| 14 | Jazz dance | Sports | 7.25× | ||
| 15 | Educational toy | Kids & Family | 7.19× | ||
| 16 | vertbaudet | Fashion & Accessoires | 5.16× | ||
| 17 | Emotional intelligence | Health | 4.33× | ||
| 18 | Maisons du Monde | Home & Garden | 3.56× | ||
| 19 | La Banque postale | Business & Career | 2.53× | ||
| 20 | Clothing | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.59× | |
| Mindfulness | BALANCE | 2.57× | |
| Family Orientation | CONSERVATISM | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.78× |
Mae has an estimated audience of 2,424,048 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
66.3% of Mae fans are female, 33.7% are male, with an average age of 37.8 years.
Mae fans show strongest brand affinity for Love & Sex (222.91×), Child development (12.5×), and Caixa Econômica Federal (31.24×) over the country average.
Mae fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mae itself, the audience over-indexes on Child development (12.5×), Caixa Econômica Federal (31.24×), Christmas Gift (14.13×), and Primary school (13.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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