Mae Audience in United States
Mae has an estimated audience of 921,141 people in United States. 60.0% are female, 40.0% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Bank account, Stamp collecting, UK garage, JDSU.
The average Mae fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Bank account, Stamp collecting, with strongest over-indexing on Historic site (48.59× the country average). Demographically, the Mae audience skews more female with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of Mae fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 35.3 |
| Estimated audience size | 921,141 |
Audience persona
The typical Mae fan in United States is more female, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 128,796 | 1.27× |
| Texas | 93,264 | 1.18× |
| Florida | 61,963 | 0.99× |
| Michigan | 60,615 | 2.52× |
| New York | 48,707 | 0.95× |
| Ohio | 46,729 | 1.65× |
| Illinois | 37,198 | 1.21× |
| Indiana | 31,040 | 1.84× |
| Georgia | 27,359 | 0.96× |
| Pennsylvania | 26,484 | 0.85× |
| North Carolina | 24,360 | 0.88× |
| Virginia | 23,237 | 1.04× |
| New Jersey | 22,723 | 0.97× |
| Massachusetts | 20,169 | 1.11× |
| Washington | 19,688 | 1.07× |
| Arizona | 18,927 | 1.01× |
| Maryland | 15,756 | 0.99× |
| Tennessee | 15,517 | 0.84× |
| Minnesota | 14,636 | 1.11× |
| Missouri | 14,266 | 0.96× |
| Kentucky | 13,684 | 1.18× |
| Wisconsin | 13,040 | 0.94× |
| Oregon | 12,636 | 1.2× |
| Colorado | 11,748 | 0.81× |
| South Carolina | 11,221 | 0.81× |
| Alabama | 10,895 | 0.85× |
| Louisiana | 10,338 | 0.87× |
| Nevada | 8,959 | 1.01× |
| Oklahoma | 8,680 | 0.85× |
| Connecticut | 8,422 | 0.91× |
| Utah | 7,536 | 0.91× |
| Arkansas | 6,768 | 0.89× |
| Mississippi | 6,682 | 0.88× |
| Kansas | 6,650 | 0.92× |
| Iowa | 6,410 | 0.84× |
| Hawaii | 5,426 | 1.37× |
| Washington, District of Columbia | 4,654 | 1.68× |
| New Mexico | 3,786 | 0.82× |
| Idaho | 3,464 | 0.75× |
| Nebraska | 3,294 | 0.71× |
| New Hampshire | 3,068 | 0.85× |
| Maine | 3,005 | 0.91× |
| West Virginia | 2,869 | 0.67× |
| Rhode Island | 2,282 | 0.78× |
| Delaware | 2,005 | 0.79× |
| Alaska | 1,817 | 0.92× |
| Montana | 1,608 | 0.63× |
| Vermont | 1,381 | 0.85× |
| North Dakota | 1,338 | 0.71× |
| South Dakota | 1,255 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 48.59× | Arts & Culture |
| Bank account | 3.52× | Business & Career |
| Stamp collecting | 5.95× | Home & Garden |
| UK garage | 6.48× | Music & Radio |
| JDSU | 3.59× | Business & Career |
| Product design | 2.02× | Business & Career |
| Nationality | 2.08× | Politics & Society |
| Combat sport | 1.53× | Sports |
| Nurse educator | 7.03× | Kids & Family |
| Home equity | 1.79× | Home & Garden |
| Staycation | 2.81× | Home & Garden |
| Natural rubber | 1.74× | Cars & Mobility |
| Buying and Selling Real Estate | 4.86× | Home & Garden |
| Julius Caesar (play) | 3.82× | |
| Isometric exercise | 5× | Sports |
| Home staging | 2.93× | Home & Garden |
| 9NEWS (KUSA) | 2.36× | Movies & TV |
| Pro-Ject | 1.88× | Music & Radio |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Janitor | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
| Mindfulness | BALANCE | 1.3 |
| Creativity | OPEN | 1.23 |
| Sports Activity | POWER | 1.18 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.9% |
| France | 18.9% |
| United States | 7.2% |
See Mae audiences in other countries
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Frequently asked questions
How many fans does Mae have in United States?
Mae has an estimated audience of 921,141 people in United States, concentrated in California and Texas.
What is the gender split and age of Mae fans?
60.0% of Mae fans are female, 40.0% are male, with an average age of 35.3 years.
Which brands do Mae fans like most?
Mae fans show strongest brand affinity for Historic site (48.59×), Bank account (3.52×), and Stamp collecting (5.95×) over the country average.
Where do Mae fans live in United States?
Mae fans in United States are most concentrated in California (reach 128,796), Texas (reach 93,264), and Florida (reach 61,963). These three regions account for the largest share of the active audience.
What other brands do Mae fans also like?
Beyond Mae itself, the audience over-indexes on Bank account (3.52×), Stamp collecting (5.95×), UK garage (6.48×), and JDSU (3.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.