Rascasse Audience Intelligence

Mae Audience in United States

A data profile of the people who buy, follow and care about Mae in United States — modelled from more than twelve digital signal sources. Mae has an estimated audience of 917,926 people in United States.

#5669among Person in United States#3274in Music & Radio

The average Mae fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Orange, Child development, Sam's Club, with strongest over-indexing on Orange (42.42× the country average).

Demographically, the Mae audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mae fan in United States is more female, around 35.3 years old, with strong Mindfulness tendencies and a notable affinity for Orange.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mae profile in United States.

Audience size
918K
in United States
Gender
60.0%♀
40.0% male
Age
35.3
average years
Country rank
#25070
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mae fans

60.0% are female, 40.0% are male, average age 35.3.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Mae audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.3
Estimated audience size917,926
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Mae audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Mae audience comes from United States.

Worldwide audience distribution share by country for Mae
CountryShare
Brazil18.8%
France18.6%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mae audience in United States is strongest.

Fig. 05

Top regions by affinity

Mae fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K3.21×
02Maine~8K2.49×
03Michigan~60K2.31×
04Rhode Island~6K1.91×
05Indiana~20K1.48×
06Washington, District of Columbia~4K1.43×
07Mississippi~10K1.35×
08Vermont~2K1.35×
09Ohio~40K1.34×
10Hawaii~5K1.15×
11California~100K1.09×
12Oregon~10K1.04×
13Illinois~30K1.02×
14Pennsylvania~30K1.01×
15Kentucky~10K1.01×
16Texas~80K0.99×
17Washington~20K0.98×
18Maryland~20K0.97×
19Minnesota~10K0.97×
20Virginia~20K0.96×
21Alaska~2K0.94×
22Florida~60K0.93×
23New York~50K0.93×
24Louisiana~10K0.91×
25Connecticut~8K0.91×
26New Jersey~20K0.90×
27Georgia~30K0.89×
28Nevada~8K0.89×
29New Hampshire~3K0.89×
30Missouri~10K0.88×
31Wisconsin~10K0.88×
32Utah~7K0.88×
33Arizona~20K0.87×
34South Carolina~10K0.87×
35Arkansas~7K0.87×
36Kansas~6K0.87×
37West Virginia~4K0.87×
38Delaware~2K0.87×
39Alabama~10K0.86×
40Iowa~6K0.84×
41North Dakota~2K0.84×
42North Carolina~20K0.83×
43New Mexico~4K0.83×
44Colorado~10K0.82×
45Tennessee~10K0.81×
46Oklahoma~8K0.81×
47South Dakota~2K0.81×
48Montana~2K0.80×
49Idaho~4K0.78×
50Nebraska~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Mae, United States
0.78×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mae audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mae audience
#·InterestCategoryAffinity×
01OrangeTechnology & Electronics42.42×
02Child developmentBusiness & Career11.52×
03MothercareKids & Family9.20×
04JD SportsShopping6.44×
05Public administrationBusiness & Career5.22×
06AerobicsSports4.11×
07Bath and BodyworksShopping4.10×
08Scooby-DooMovies & TV4.04×
09YouTube MusicInternet & Social Media3.99×
10Obsessed (2009 film)Movies & TV3.85×
11City BankBusiness & Career3.76×
12Nail artBeauty & Wellness3.63×
13High schoolBusiness & Career3.37×
14Mother's DayKids & Family3.28×
15Sam's ClubShopping3.24×
16Google DriveTechnology & Electronics3.05×
17EyebrowBeauty & Wellness2.98×
18Indeed.comBusiness & Career2.14×
19Musical instrumentMusic & Radio2.10×
20Macy'sShopping1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mae audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mae audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Luxury OrientationPREMIUM1.35×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mae audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Social Media UsageJOY0.83×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mae have in United States?

Mae has an estimated audience of 917,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mae fans?

60.0% of Mae fans are female, 40.0% are male, with an average age of 35.3 years.

03

Which brands do Mae fans like most?

Mae fans show strongest brand affinity for Orange (42.42×), Child development (11.52×), and Sam's Club (3.24×) over the country average.

04

Where do Mae fans live in United States?

Mae fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Massachusetts (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mae fans also like?

Beyond Mae itself, the audience over-indexes on Child development (11.52×), Sam's Club (3.24×), Mothercare (9.2×), and Google Drive (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Mae audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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