Mae Audience in United States

Mae has an estimated audience of 921,141 people in United States. 60.0% are female, 40.0% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Orange, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Mae fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orange, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Orange (38.12× the country average). Demographically, the Mae audience skews more female with an average age of 35.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Mae fans

Demographic split for Mae audience in United States
MetricValue
Female60.0%
Male40.0%
Average age35.3
Estimated audience size921,141

Audience persona

The typical Mae fan in United States is more female, around 35.3 years old, with strong DIY Mentality tendencies and a notable affinity for Orange.

Top regions in United States

Top regions ranked by reach for Mae in United States
RegionReachAffinity
California128,7961.27×
Texas93,2641.18×
Florida61,9630.99×
Michigan60,6152.52×
New York48,7070.95×
Ohio46,7291.65×
Illinois37,1981.21×
Indiana31,0401.84×
Georgia27,3590.96×
Pennsylvania26,4840.85×
North Carolina24,3600.88×
Virginia23,2371.04×
New Jersey22,7230.97×
Massachusetts20,1691.11×
Washington19,6881.07×
Arizona18,9271.01×
Maryland15,7560.99×
Tennessee15,5170.84×
Minnesota14,6361.11×
Missouri14,2660.96×
Kentucky13,6841.18×
Wisconsin13,0400.94×
Oregon12,6361.2×
Colorado11,7480.81×
South Carolina11,2210.81×
Alabama10,8950.85×
Louisiana10,3380.87×
Nevada8,9591.01×
Oklahoma8,6800.85×
Connecticut8,4220.91×
Utah7,5360.91×
Arkansas6,7680.89×
Mississippi6,6820.88×
Kansas6,6500.92×
Iowa6,4100.84×
Hawaii5,4261.37×
Washington, District of Columbia4,6541.68×
New Mexico3,7860.82×
Idaho3,4640.75×
Nebraska3,2940.71×
New Hampshire3,0680.85×
Maine3,0050.91×
West Virginia2,8690.67×
Rhode Island2,2820.78×
Delaware2,0050.79×
Alaska1,8170.92×
Montana1,6080.63×
Vermont1,3810.85×
North Dakota1,3380.71×
South Dakota1,2550.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mae audience
BrandAffinityCategory
Orange38.12×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Child development9.42×Business & Career
Income tax13.19×Business & Career
Mothercare9.89×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Scooby-Doo3.74×Movies & TV
Google Drive2.87×Technology & Electronics
Hair Extensions4.09×Beauty & Wellness
YouTube Music3.78×Internet & Social Media
Houston Astros5.32×Sports
Do it yourself (DIY)1.94×Home & Garden
Indeed.com2.11×Business & Career
Eyebrow3.36×Beauty & Wellness
Nail art3.45×Beauty & Wellness
High school2.58×Business & Career
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mae audience
TraitClusterScore
DIY MentalityTHRILL1.37
Luxury OrientationPREMIUM1.35
MindfulnessBALANCE1.3
CreativityOPEN1.23
Sports ActivityPOWER1.18
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Mae
CountryShare
Brazil19.9%
France18.9%
United States7.2%

See Mae audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Mae have in United States?

Mae has an estimated audience of 921,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Mae fans?

60.0% of Mae fans are female, 40.0% are male, with an average age of 35.3 years.

Which brands do Mae fans like most?

Mae fans show strongest brand affinity for Orange (38.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mae fans live in United States?

Mae fans in United States are most concentrated in California (reach 128,796), Texas (reach 93,264), and Florida (reach 61,963). These three regions account for the largest share of the active audience.

What other brands do Mae fans also like?

Beyond Mae itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.