Rascasse Audience Intelligence

Mother's Day Audience in United States

Name: Mother's Day — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mother's Day in United States — modelled from more than twelve digital signal sources. Mother's Day has an estimated audience of 34,980,890 people in United States.

#11among Event in United States #28in Kids & Family

The average Mother's Day fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Father's Day, Meme, Childbirth, with strongest over-indexing on Father's Day (3.53× the country average).

Demographically, the Mother's Day audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mother's Day fan in United States is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Father's Day.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mother's Day profile in United States.

Audience size

35M

in United States

Gender

72.8%♀

27.2% male

Age

42.3

average years

Country rank

#716

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mother's Day fans

72.8% are female, 27.2% are male, average age 42.3.

Fig. 02

Gender split

72.8%

Female

27.2%

Male

Demographic split for Mother's Day audience in United States
Metric	Value
Female	72.8%
Male	27.2%
Average age	42.3
Estimated audience size	34,980,890

Fig. 03

Age distribution

Age distribution of the Mother's Day audience in United States
Age bracket	Share	%
16-19		13%
20-29		17%
30-39		20%
40-49		23%
50+		26%

Fig. 04

Worldwide distribution

32.4%

of the worldwide Mother's Day audience comes from United States.

Worldwide audience distribution share by country for Mother's Day
Country	Share
United States	32.4%
United Kingdom	6.0%
Italy	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mother's Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Mother's Day fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~6K	1.28×
02	Louisiana	~20K	1.23×
03	Alaska	~3K	1.20×
04	California	~100K	1.15×
05	Washington	~20K	1.15×
06	Florida	~80K	1.14×
07	Texas	~100K	1.13×
08	Nevada	~10K	1.13×
09	Georgia	~30K	1.11×
10	Oklahoma	~10K	1.11×
11	North Carolina	~30K	1.08×
12	Alabama	~20K	1.08×
13	Illinois	~40K	1.07×
14	New Mexico	~5K	1.06×
15	Arizona	~20K	1.05×
16	Arkansas	~9K	1.05×
17	Michigan	~30K	1.03×
18	Tennessee	~20K	1.03×
19	Mississippi	~9K	1.03×
20	Virginia	~30K	1.01×
21	Oregon	~10K	1.01×
22	Washington, District of Columbia	~3K	1.01×
23	Massachusetts	~20K	0.99×
24	Maryland	~20K	0.99×
25	Colorado	~20K	0.99×
26	Idaho	~5K	0.99×
27	New York	~60K	0.98×
28	Ohio	~30K	0.98×
29	Indiana	~20K	0.98×
30	Kentucky	~10K	0.98×
31	Missouri	~20K	0.97×
32	New Jersey	~20K	0.96×
33	Connecticut	~10K	0.95×
34	West Virginia	~5K	0.95×
35	Montana	~3K	0.95×
36	Pennsylvania	~30K	0.94×
37	South Carolina	~10K	0.94×
38	Kansas	~8K	0.94×
39	Minnesota	~10K	0.93×
40	Rhode Island	~3K	0.93×
41	Delaware	~3K	0.93×
42	North Dakota	~2K	0.92×
43	Wisconsin	~10K	0.91×
44	South Dakota	~2K	0.89×
45	Nebraska	~4K	0.88×
46	Iowa	~7K	0.87×
47	Utah	~8K	0.85×
48	Maine	~3K	0.85×
49	New Hampshire	~3K	0.82×
50	Vermont	~1K	0.80×

Affinity by region — Mother's Day, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mother's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mother's Day audience
#	Interest	Category	×
01	Arezzo	Travel & Leisure	6.90×
02	Father's Day	Kids & Family	3.53×
03	Moda Feminina	Fashion & Accessoires	3.20×
04	Wedding cake	Food & Beverages	2.08×
05	Nothing Bundt Cakes	Food & Beverages	1.84×
06	Gift shop	Home & Garden	1.75×
07	LGBT community	Politics & Society	1.72×
08	Ring (jewellery)	Fashion & Accessoires	1.68×
09	Drop shipping	Shopping	1.66×
10	Health And Beauty	Beauty & Wellness	1.65×
11	Meme	Internet & Social Media	1.64×
12	Childbirth	Kids & Family	1.63×
13	Sewing	Home & Garden	1.62×
14	Candy	Food & Beverages	1.59×
15	Necklace	Fashion & Accessoires	1.57×
16	Summer	Travel & Leisure	1.55×
17	Atlantic Ocean	Travel & Leisure	1.54×
18	Pizza	Food & Beverages	1.52×
19	Skirt	Fashion & Accessoires	1.52×
20	Offspring	Home & Garden	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mother's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mother's Day audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	1.42×
Design Affinity	PREMIUM	1.30×
Individualism	JOY	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mother's Day audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.85×
Patriotism	CONSERVATISM	0.86×
Social Media Usage	JOY	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mother's Day have in United States?

Mother's Day has an estimated audience of 34,980,890 people in United States, concentrated in California and Texas.

What is the gender split and age of Mother's Day fans?

72.8% of Mother's Day fans are female, 27.2% are male, with an average age of 42.3 years.

Which brands do Mother's Day fans like most?

Mother's Day fans show strongest brand affinity for Father's Day (3.53×), Meme (1.64×), and Childbirth (1.63×) over the country average.

Where do Mother's Day fans live in United States?

Mother's Day fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Mother's Day fans also like?

Beyond Mother's Day itself, the audience over-indexes on Meme (1.64×), Childbirth (1.63×), Moda Feminina (3.2×), and Pizza (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mother's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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