Mother's Day Audience in United States

Mother's Day logo

Mother's Day has an estimated audience of 1,021,042 people in United States. 72.8% are female, 27.2% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Meme, Yahoo!ショッピング, Childbirth, Moda Feminina, Pizza.

The average Mother's Day fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meme, Yahoo!ショッピング, Childbirth, with strongest over-indexing on Meme (1.64× the country average). Demographically, the Mother's Day audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event

Demographics of Mother's Day fans

Demographic split for Mother's Day audience in United States
MetricValue
Female72.8%
Male27.2%
Average age42.3
Estimated audience size1,021,042

Audience persona

The typical Mother's Day fan in United States is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Meme.

Top regions in United States

Top regions ranked by reach for Mother's Day in United States
RegionReachAffinity
California136,3421.21×
Texas101,0841.15×
Florida80,7201.17×
New York56,9561×
Illinois38,2671.13×
Georgia35,7281.14×
North Carolina35,0781.14×
Pennsylvania33,6460.98×
Ohio30,5250.97×
Michigan28,4771.07×
Virginia26,0981.05×
New Jersey25,8661×
Washington24,4691.19×
Arizona22,3991.07×
Tennessee21,4371.05×
Massachusetts20,5001.02×
Indiana18,1070.97×
Maryland17,7081.01×
Colorado16,5411.03×
Missouri16,3891×
Louisiana16,1951.23×
Alabama15,0901.06×
South Carolina14,5350.95×
Minnesota13,9100.95×
Wisconsin13,5280.88×
Oklahoma12,8921.14×
Kentucky12,6810.99×
Oregon12,0351.03×
Nevada11,4611.16×
Connecticut9,8540.96×
Arkansas8,8201.05×
Mississippi8,2010.97×
Utah7,8820.86×
Kansas7,7380.96×
Iowa7,2890.87×
New Mexico5,3511.05×
Hawaii5,1361.17×
Idaho5,0450.99×
Nebraska4,4510.87×
West Virginia4,2980.9×
New Hampshire3,0810.77×
Washington, District of Columbia3,0250.99×
Maine2,9580.81×
Rhode Island2,9180.9×
Montana2,6080.92×
Delaware2,5230.9×
Alaska2,4501.12×
South Dakota2,0180.86×
North Dakota1,7130.82×
Vermont1,3090.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mother's Day audience
BrandAffinityCategory
Meme1.64×Internet & Social Media
Yahoo!ショッピング1.54×
Childbirth1.63×Kids & Family
Moda Feminina3.2×Fashion & Accessoires
Pizza1.52×Food & Beverages
Atlantic Ocean1.54×Travel & Leisure
Candy1.59×Food & Beverages
LGBT community1.72×Politics & Society
Offspring1.5×Home & Garden
Skirt1.52×Fashion & Accessoires
Arezzo6.9×Travel & Leisure
Drop shipping1.66×Shopping
Summer1.55×Travel & Leisure
Sewing1.62×Home & Garden
Health And Beauty1.65×Beauty & Wellness
Gift shop1.75×Home & Garden
Necklace1.57×Fashion & Accessoires
Barbie1.51×Movies & TV
Nothing Bundt Cakes1.84×Food & Beverages
Ring (jewellery)1.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mother's Day audience
TraitClusterScore
Price SensitivityPREMIUM1.26
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.17
ExtroversionTHRILL1.12
Community OrientationOPEN1.11
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Mother's Day
CountryShare
Germany11.8%
Italy11.6%
China11.6%

See Mother's Day audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Mother's Day have in United States?

Mother's Day has an estimated audience of 1,021,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Mother's Day fans?

72.8% of Mother's Day fans are female, 27.2% are male, with an average age of 42.3 years.

Which brands do Mother's Day fans like most?

Mother's Day fans show strongest brand affinity for Meme (1.64×), Yahoo!ショッピング (1.54×), and Childbirth (1.63×) over the country average.

Where do Mother's Day fans live in United States?

Mother's Day fans in United States are most concentrated in California (reach 136,342), Texas (reach 101,084), and Florida (reach 80,720). These three regions account for the largest share of the active audience.

What other brands do Mother's Day fans also like?

Beyond Mother's Day itself, the audience over-indexes on Yahoo!ショッピング (1.54×), Childbirth (1.63×), Moda Feminina (3.2×), and Pizza (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mother's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.