Gift shop Audience in United States

Gift shop has an estimated audience of 20,138,471 people in United States. 69.5% are female, 30.5% are male, average age 38.5. Top regions: California, New York, Florida. Top brand affinities: PSV Eindhoven, Unique Gifts, Back to the Future, Do it yourself (DIY), Planet Fitness.

The average Gift shop fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include PSV Eindhoven, Unique Gifts, Back to the Future, with strongest over-indexing on PSV Eindhoven (76.49× the country average). Demographically, the Gift shop audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Gift shop fans

Demographic split for Gift shop audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.5
Estimated audience size20,138,471

Audience persona

The typical Gift shop fan in United States is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Gift shop in United States
RegionReachAffinity
California2,547,2981.15×
New York1,655,2371.47×
Florida1,489,1861.09×
Texas1,175,4350.68×
Oregon615,1342.66×
Virginia610,5161.24×
Washington578,0461.43×
Illinois564,0170.84×
Ohio543,2180.88×
Pennsylvania531,3890.78×
Massachusetts467,9491.18×
North Carolina460,4150.76×
Michigan420,3550.8×
Colorado415,2191.31×
New Jersey397,0230.78×
Georgia378,9250.61×
Arizona337,6450.82×
Tennessee290,9130.72×
Minnesota286,9870.99×
Nevada231,1391.19×
Wisconsin226,4800.75×
Louisiana217,1780.84×
South Carolina211,8100.7×
Utah192,7211.07×
Maryland190,5140.55×
Hawaii184,7992.13×
Indiana181,9120.49×
Missouri167,6660.52×
Oklahoma150,8090.67×
Washington, District of Columbia139,3782.3×
Connecticut134,7020.67×
Kentucky127,9200.51×
Alabama122,1460.43×
New Mexico118,0081.17×
Alaska111,4522.59×
Maine109,9601.52×
Arkansas99,8550.6×
Montana94,1381.68×
Idaho93,6400.93×
Iowa92,9740.56×
New Hampshire84,3991.06×
Mississippi84,2220.51×
Kansas82,3840.52×
Rhode Island68,4081.07×
Vermont68,2891.93×
West Virginia43,5680.46×
Nebraska42,6190.42×
Wyoming41,6901.4×
Delaware31,1350.56×
South Dakota29,2440.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift shop audience
BrandAffinityCategory
PSV Eindhoven76.49×Sports
Unique Gifts9.43×Shopping
Back to the Future14.52×Movies & TV
Do it yourself (DIY)3.23×Home & Garden
Planet Fitness3.7×Sports
Feyenoord36.61×Sports
Superman1.79×Movies & TV
Metaphysics3.6×Business & Career
Lace wig3.44×Beauty & Wellness
MSN2.42×News
Art exhibition4×Arts & Culture
Local food2.84×Food & Beverages
Luxury Lifestyle4.98×Shopping
Natural skin care3.53×Beauty & Wellness
Deutsche Eishockey Liga21.28×Sports
Long hair3.6×Beauty & Wellness
Travel photography3.68×Technology & Electronics
Harry Potter1.92×Movies & TV
Livemusic2.82×Music & Radio
Boho-chic3.47×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift shop audience
TraitClusterScore
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM2.03
DIY MentalityTHRILL1.86
LGBTQ+ IdentityOPEN1.85
Urban LifestyleOPEN1.76
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Gift shop
CountryShare
United States13.8%
Japan12.5%
China8.0%

See Gift shop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gift shop have in United States?

Gift shop has an estimated audience of 20,138,471 people in United States, concentrated in California and New York.

What is the gender split and age of Gift shop fans?

69.5% of Gift shop fans are female, 30.5% are male, with an average age of 38.5 years.

Which brands do Gift shop fans like most?

Gift shop fans show strongest brand affinity for PSV Eindhoven (76.49×), Unique Gifts (9.43×), and Back to the Future (14.52×) over the country average.

Where do Gift shop fans live in United States?

Gift shop fans in United States are most concentrated in California (reach 2,547,298), New York (reach 1,655,237), and Florida (reach 1,489,186). These three regions account for the largest share of the active audience.

What other brands do Gift shop fans also like?

Beyond Gift shop itself, the audience over-indexes on Unique Gifts (9.43×), Back to the Future (14.52×), Do it yourself (DIY) (3.23×), and Planet Fitness (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.