Gift shop Audience in United States

Gift shop logo

Gift shop has an estimated audience of 20,138,471 people in United States. 69.5% are female, 30.5% are male, average age 38.5. Top regions: California, New York, Florida. Top brand affinities: Dog breed, Bank account, Natural rubber, Collectable, JDSU.

The average Gift shop fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Dog breed, Bank account, Natural rubber, with strongest over-indexing on Dog breed (2.27× the country average). Demographically, the Gift shop audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Gift shop fans

Demographic split for Gift shop audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.5
Estimated audience size20,138,471

Audience persona

The typical Gift shop fan in United States is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Gift shop in United States
RegionReachAffinity
California2,547,2981.15×
New York1,655,2371.47×
Florida1,489,1861.09×
Texas1,175,4350.68×
Oregon615,1342.66×
Virginia610,5161.24×
Washington578,0461.43×
Illinois564,0170.84×
Ohio543,2180.88×
Pennsylvania531,3890.78×
Massachusetts467,9491.18×
North Carolina460,4150.76×
Michigan420,3550.8×
Colorado415,2191.31×
New Jersey397,0230.78×
Georgia378,9250.61×
Arizona337,6450.82×
Tennessee290,9130.72×
Minnesota286,9870.99×
Nevada231,1391.19×
Wisconsin226,4800.75×
Louisiana217,1780.84×
South Carolina211,8100.7×
Utah192,7211.07×
Maryland190,5140.55×
Hawaii184,7992.13×
Indiana181,9120.49×
Missouri167,6660.52×
Oklahoma150,8090.67×
Washington, District of Columbia139,3782.3×
Connecticut134,7020.67×
Kentucky127,9200.51×
Alabama122,1460.43×
New Mexico118,0081.17×
Alaska111,4522.59×
Maine109,9601.52×
Arkansas99,8550.6×
Montana94,1381.68×
Idaho93,6400.93×
Iowa92,9740.56×
New Hampshire84,3991.06×
Mississippi84,2220.51×
Kansas82,3840.52×
Rhode Island68,4081.07×
Vermont68,2891.93×
West Virginia43,5680.46×
Nebraska42,6190.42×
Wyoming41,6901.4×
Delaware31,1350.56×
South Dakota29,2440.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift shop audience
BrandAffinityCategory
Dog breed2.27×Pets & Animals
Bank account4.54×Business & Career
Natural rubber2.57×Cars & Mobility
Collectable1.74×Kids & Family
JDSU3.24×Business & Career
Combat sport1.65×Sports
Nebraska Cornhuskers football3.39×Sports
Home equity1.83×Home & Garden
Voltron: Legendary Defender14.52×Movies & TV
Jesse Plemons2.72×Movies & TV
Staycation2.5×Home & Garden
South Asian cuisine6.63×Food & Beverages
Tierra Cali5.19×Travel & Leisure
Home staging3.54×Home & Garden
Charlamagne Tha God5.36×Movies & TV
Electrolyte2.65×Health
Jaws3.05×Movies & TV
Cachorro3.03×Pets & Animals
Regional styles of Mexican music1.52×Music & Radio
Jeep Wagoneer3.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift shop audience
TraitClusterScore
Design AffinityPREMIUM2.04
Luxury OrientationPREMIUM2.03
DIY MentalityTHRILL1.86
LGBTQ+ IdentityOPEN1.85
Urban LifestyleOPEN1.76
TravellingTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Gift shop
CountryShare
United States13.8%
Japan12.5%
China8.0%

See Gift shop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gift shop have in United States?

Gift shop has an estimated audience of 20,138,471 people in United States, concentrated in California and New York.

What is the gender split and age of Gift shop fans?

69.5% of Gift shop fans are female, 30.5% are male, with an average age of 38.5 years.

Which brands do Gift shop fans like most?

Gift shop fans show strongest brand affinity for Dog breed (2.27×), Bank account (4.54×), and Natural rubber (2.57×) over the country average.

Where do Gift shop fans live in United States?

Gift shop fans in United States are most concentrated in California (reach 2,547,298), New York (reach 1,655,237), and Florida (reach 1,489,186). These three regions account for the largest share of the active audience.

What other brands do Gift shop fans also like?

Beyond Gift shop itself, the audience over-indexes on Bank account (4.54×), Natural rubber (2.57×), Collectable (1.74×), and JDSU (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.