Rascasse Audience Intelligence

Gift shop Audience in United States

A data profile of the people who buy, follow and care about Gift shop in United States — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 20,138,471 people in United States.

#52among Touchpoint in United States#125in Home & Garden

The average Gift shop fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Florida.

Top brand affinities include Unique Gifts, Do it yourself (DIY), Refrigerator, with strongest over-indexing on Unique Gifts (10.26× the country average).

Demographically, the Gift shop audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gift shop fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Unique Gifts.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gift shop profile in United States.

Audience size
20.1M
in United States
Gender
69.5%♀
30.5% male
Age
38.5
average years
Country rank
#1634
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gift shop fans

69.5% are female, 30.5% are male, average age 38.5.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Gift shop audience in United States
MetricValue
Female69.5%
Male30.5%
Average age38.5
Estimated audience size20,138,471
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Gift shop audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Gift shop audience comes from United States.

Worldwide audience distribution share by country for Gift shop
CountryShare
United States13.8%
Japan12.5%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gift shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Gift shop fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~100K3.20×
02Wyoming~80K2.54×
03Ohio~1.5M2.32×
04Oregon~500K2.05×
05Washington, District of Columbia~100K1.90×
06Vermont~70K1.90×
07Hawaii~200K1.84×
08Montana~100K1.83×
09Maine~100K1.51×
10Tennessee~500K1.34×
11Colorado~400K1.34×
12California~3M1.32×
13New York~1.5M1.23×
14Washington~500K1.16×
15New Hampshire~90K1.14×
16New Mexico~100K1.10×
17Virginia~500K1.06×
18Florida~1.5M1.03×
19Nevada~200K1.02×
20Massachusetts~400K1.01×
21Utah~200K0.96×
22Rhode Island~60K0.96×
23Kansas~200K0.95×
24Minnesota~300K0.88×
25Arizona~400K0.86×
26Idaho~90K0.85×
27Illinois~500K0.79×
28New Jersey~400K0.73×
29Louisiana~200K0.73×
30Texas~1M0.72×
31Pennsylvania~500K0.72×
32Wisconsin~200K0.71×
33South Dakota~30K0.69×
34North Carolina~400K0.68×
35Michigan~400K0.68×
36Connecticut~100K0.66×
37South Carolina~200K0.64×
38Oklahoma~100K0.64×
39Mississippi~100K0.60×
40Delaware~30K0.60×
41Iowa~100K0.58×
42Arkansas~90K0.57×
43Kentucky~100K0.56×
44Georgia~300K0.55×
45West Virginia~50K0.53×
46Maryland~200K0.52×
47Nebraska~50K0.51×
48Missouri~200K0.49×
49Indiana~200K0.47×
50Alabama~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Gift shop, United States
0.46×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gift shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gift shop audience
#·InterestCategoryAffinity×
01Unique GiftsShopping10.26×
02PandoraFashion & Accessoires6.46×
03RefrigeratorHome & Garden3.52×
04ZaraShopping3.31×
05Handmade jewelryFashion & Accessoires3.15×
06Diaper bagKids & Family2.88×
07Art exhibitionArts & Culture2.84×
08Natural skin careBeauty & Wellness2.69×
09Do it yourself (DIY)Home & Garden2.29×
10InnovationBusiness & Career2.24×
11Digital photographyBusiness & Career2.15×
12Local foodFood & Beverages2.14×
13Fine artBusiness & Career2.05×
14Trader Joe'sShopping1.96×
15HobbyHome & Garden1.95×
16Planet FitnessSports1.85×
17EtsyFashion & Accessoires1.80×
18Hobby LobbyHome & Garden1.79×
19SupermanMovies & TV1.64×
20Old NavyFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gift shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gift shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.90×
IndulgenceJOY1.83×
Design AffinityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gift shop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
Social Media UsageJOY0.88×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gift shop have in United States?

Gift shop has an estimated audience of 20,138,471 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Gift shop fans?

69.5% of Gift shop fans are female, 30.5% are male, with an average age of 38.5 years.

03

Which brands do Gift shop fans like most?

Gift shop fans show strongest brand affinity for Unique Gifts (10.26×), Do it yourself (DIY) (2.29×), and Refrigerator (3.52×) over the country average.

04

Where do Gift shop fans live in United States?

Gift shop fans in United States are most concentrated in California (reach ~3M), Ohio (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Gift shop fans also like?

Beyond Gift shop itself, the audience over-indexes on Do it yourself (DIY) (2.29×), Refrigerator (3.52×), Pandora (6.46×), and Superman (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Gift shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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