A data profile of the people who buy, follow and care about Gift shop in United Kingdom — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 6,414,317 people in United Kingdom.
The average Gift shop fan in United Kingdom is 42.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Etsy, Philanthropy, Do it yourself (DIY), with strongest over-indexing on Etsy (3.88× the country average).
Demographically, the Gift shop audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gift shop fan in United Kingdom is more female, around 42.4 years old, with strong Pet Ownership tendencies and a notable affinity for Etsy.
The key figures that characterise the Gift shop profile in United Kingdom.
72.9% are female, 27.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 42.4 |
| Estimated audience size | 6,414,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Gift shop audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
Where the Gift shop audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.86× | |
| 02 | Yorkshire and the Humber | ~700K | 1.43× | |
| 03 | West Midlands | ~300K | 1.25× | |
| 04 | North East | ~300K | 1.12× | |
| 05 | South East | ~900K | 1.00× | |
| 06 | South West | ~500K | 0.98× | |
| 07 | East of England | ~500K | 0.90× | |
| 08 | Northern Ireland | ~200K | 0.87× | |
| 09 | Wales | ~300K | 0.79× | |
| 10 | East Midlands | ~300K | 0.75× | |
| 11 | North West | ~400K | 0.64× | |
| 12 | England | ~3M | 0.50× |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 8.66× | ||
| 02 | Art jewelry | Fashion & Accessoires | 5.58× | ||
| 03 | Floral design | Home & Garden | 5.02× | ||
| 04 | Flower bouquet | Home & Garden | 4.47× | ||
| 05 | Pandora | Fashion & Accessoires | 3.89× | ||
| 06 | Etsy | Fashion & Accessoires | 3.88× | ||
| 07 | Bohemian style | Fashion & Accessoires | 3.86× | ||
| 08 | Boho-chic | Fashion & Accessoires | 3.54× | ||
| 09 | Philanthropy | Arts & Culture | 3.43× | ||
| 10 | High-net-worth individual | Business & Career | 3.23× | ||
| 11 | Mother's Day | Kids & Family | 2.94× | ||
| 12 | Lingerie | Fashion & Accessoires | 2.90× | ||
| 13 | Confectionery | Food & Beverages | 2.87× | ||
| 14 | Local food | Food & Beverages | 2.61× | ||
| 15 | Property finder | Home & Garden | 2.40× | ||
| 16 | Renovation | Home & Garden | 2.25× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 18 | Fine art | Business & Career | 1.99× | ||
| 19 | Kitchen | Home & Garden | 1.56× | ||
| 20 | Crafts | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.89× | |
| Design Affinity | PREMIUM | 1.84× | |
| DIY Mentality | THRILL | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.93× |
Gift shop has an estimated audience of 6,414,317 people in United Kingdom, concentrated in England and Scotland.
72.9% of Gift shop fans are female, 27.1% are male, with an average age of 42.4 years.
Gift shop fans show strongest brand affinity for Etsy (3.88×), Philanthropy (3.43×), and Do it yourself (DIY) (2.11×) over the country average.
Gift shop fans in United Kingdom are most concentrated in England (reach ~3M), Scotland (reach ~1M), and South East (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gift shop itself, the audience over-indexes on Philanthropy (3.43×), Do it yourself (DIY) (2.11×), Flower bouquet (4.47×), and Renovation (2.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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