A data profile of the people who buy, follow and care about Gift shop in India — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,713,842 people in India.
Gift shop has an estimated audience of 3,713,842 people in India. 56.5% are female, 43.5% are male, average age 30.7. Top brand affinities: True Detective, Gift card, Mother's Day, Do it yourself (DIY), Drop shipping.
Top brand affinities include True Detective, Gift card, Mother's Day, with strongest over-indexing on True Detective (3.06× the country average).
Demographically, the Gift shop audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Gift shop fan in India is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Gift shop profile in India.
56.5% are female, 43.5% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 30.7 |
| Estimated audience size | 3,713,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Gift shop audience comes from India.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift card | Shopping | 6.62× | ||
| 02 | Diet Coke | Food & Beverages | 4.37× | ||
| 03 | Mother's Day | Kids & Family | 4.20× | ||
| 04 | Emma Watson | Movies & TV | 3.87× | ||
| 05 | Drop shipping | Shopping | 3.31× | ||
| 06 | True Detective | Movies & TV | 3.06× | ||
| 07 | BTS | Music & Radio | 2.48× | ||
| 08 | Skirt | Fashion & Accessoires | 2.45× | ||
| 09 | High-net-worth individual | Business & Career | 2.37× | ||
| 10 | Wedding invitation | Home & Garden | 2.13× | ||
| 11 | Cash on delivery | Business & Career | 1.93× | ||
| 12 | Business class | Travel & Leisure | 1.93× | ||
| 13 | Nutrient | Food & Beverages | 1.91× | ||
| 14 | Gemstone | Fashion & Accessoires | 1.84× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 16 | Casino games | Games | 1.82× | ||
| 17 | Handmade jewelry | Fashion & Accessoires | 1.82× | ||
| 18 | Embroidery | Home & Garden | 1.81× | ||
| 19 | Trousers | Fashion & Accessoires | 1.70× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.94× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Price Sensitivity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Spirituality | BALANCE | 0.62× | |
| Tradition | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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