A data profile of the people who buy, follow and care about Gift shop in France — modelled from more than twelve digital signal sources. Gift shop has an estimated audience of 3,236,993 people in France.
The average Gift shop fan in France is 39.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (251.58× the country average).
Demographically, the Gift shop audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gift shop fan in France is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gift shop profile in France.
73.1% are female, 26.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 39.0 |
| Estimated audience size | 3,236,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Gift shop audience comes from France.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 12.5% |
| China | 8.0% |
Where the Gift shop audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.15× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.34× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.10× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.06× | |
| 05 | Occitanie | ~300K | 1.03× | |
| 06 | Grand Est | ~300K | 1.00× | |
| 07 | Corsica | ~20K | 0.97× | |
| 08 | Brittany | ~100K | 0.93× | |
| 09 | Normandy | ~100K | 0.90× | |
| 10 | Hauts-de-France | ~200K | 0.87× | |
| 11 | Centre-Val de Loire | ~100K | 0.85× | |
| 12 | Pays de la Loire | ~100K | 0.83× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.83× |
The strongest cross-interests of the Gift shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 251.58× | ||
| 02 | Selfridges | Shopping | 204.95× | ||
| 03 | Christmas Gift | Kids & Family | 39.19× | ||
| 04 | Christmas tree | Kids & Family | 19.78× | ||
| 05 | Breast Cancer awareness | Health | 12.43× | ||
| 06 | Sustainable products | Politics & Society | 9.41× | ||
| 07 | Book discussion club | Literature | 9.38× | ||
| 08 | Unique Gifts | Shopping | 8.91× | ||
| 09 | Bohemian style | Fashion & Accessoires | 8.41× | ||
| 10 | Property finder | Home & Garden | 7.83× | ||
| 11 | Wildlife photography | Technology & Electronics | 6.32× | ||
| 12 | Boho-chic | Fashion & Accessoires | 5.80× | ||
| 13 | Livemusic | Music & Radio | 5.70× | ||
| 14 | Art jewelry | Fashion & Accessoires | 5.38× | ||
| 15 | Fine-art photography | Technology & Electronics | 5.30× | ||
| 16 | Travel photography | Technology & Electronics | 4.95× | ||
| 17 | Kitchen | Home & Garden | 3.65× | ||
| 18 | Take-out | Food & Beverages | 3.41× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.48× | ||
| 20 | TikTok | Internet & Social Media | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.33× | |
| Patriotism | CONSERVATISM | 3.45× | |
| Career Orientation | POWER | 2.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.91× | |
| Spirituality | BALANCE | 0.92× |
Gift shop has an estimated audience of 3,236,993 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.1% of Gift shop fans are female, 26.9% are male, with an average age of 39.0 years.
Gift shop fans show strongest brand affinity for Love & Sex (251.58×), Christmas Gift (39.19×), and Christmas tree (19.78×) over the country average.
Gift shop fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Gift shop itself, the audience over-indexes on Christmas Gift (39.19×), Christmas tree (19.78×), Bohemian style (8.41×), and Livemusic (5.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gift shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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