Spas Audience in France
Spas has an estimated audience of 12,408,527 people in France. 64.6% are female, 35.4% are male, average age 44.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Hair products, Women's clothing, Beauty salons, Fragrances, Dresses.
The average Spas fan in France is 44.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Hair products, Women's clothing, Beauty salons, with strongest over-indexing on Hair products (1.7× the country average). Demographically, the Spas audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Spas fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 44.6 |
| Estimated audience size | 12,408,527 |
Audience persona
The typical Spas fan in France is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Hair products.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,442,629 | 1.1× |
| Auvergne-Rhône-Alpes | 1,668,645 | 1.14× |
| Hauts-de-France | 1,448,597 | 1.33× |
| Nouvelle-Aquitaine | 1,103,043 | 1.01× |
| Grand Est | 1,064,477 | 1.06× |
| Occitanie | 1,024,950 | 0.96× |
| Provence-Alpes-Côte d'Azur | 893,315 | 0.97× |
| Pays de la Loire | 721,968 | 1.05× |
| Normandy | 616,995 | 1.02× |
| Brittany | 601,872 | 0.99× |
| Centre-Val de Loire | 508,272 | 1.09× |
| Bourgogne-Franche-Comté | 428,332 | 0.85× |
| Corsica | 26,460 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair products | 1.7× | Beauty & Wellness |
| Women's clothing | 1.53× | Fashion & Accessoires |
| Beauty salons | 1.68× | Beauty & Wellness |
| Fragrances | 1.71× | Beauty & Wellness |
| Dresses | 1.6× | Fashion & Accessoires |
| Shopping malls | 1.52× | Shopping |
| Handbags | 1.65× | Fashion & Accessoires |
| Sunglasses | 1.65× | Fashion & Accessoires |
| Children's clothing | 1.65× | Fashion & Accessoires |
| Pizza | 1.51× | Food & Beverages |
| Skirt | 1.55× | Fashion & Accessoires |
| Promod | 1.59× | Fashion & Accessoires |
| Blouse | 1.55× | Fashion & Accessoires |
| Skin care | 1.55× | Beauty & Wellness |
| Decoration | 1.54× | Home & Garden |
| Spa, Belgium | 2.01× | Travel & Leisure |
| Anti-aging cream | 1.76× | Beauty & Wellness |
| Natural skin care | 1.67× | Beauty & Wellness |
| Manicure | 1.77× | Beauty & Wellness |
| Cotton | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.99 |
| Mindfulness | BALANCE | 1.87 |
| Indulgence | JOY | 1.48 |
| Community Orientation | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.0% |
| Italy | 4.7% |
See Spas audiences in other countries
More Treatment audiences in France
- Facial care (3,267,690)
- Laser (2,428,140)
- Facial (2,087,596)
- Microblading (1,841,142)
- Silicone (1,195,488)
Frequently asked questions
How many fans does Spas have in France?
Spas has an estimated audience of 12,408,527 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Spas fans?
64.6% of Spas fans are female, 35.4% are male, with an average age of 44.6 years.
Which brands do Spas fans like most?
Spas fans show strongest brand affinity for Hair products (1.7×), Women's clothing (1.53×), and Beauty salons (1.68×) over the country average.
Where do Spas fans live in France?
Spas fans in France are most concentrated in Île-de-France (reach 2,442,629), Auvergne-Rhône-Alpes (reach 1,668,645), and Hauts-de-France (reach 1,448,597). These three regions account for the largest share of the active audience.
What other brands do Spas fans also like?
Beyond Spas itself, the audience over-indexes on Women's clothing (1.53×), Beauty salons (1.68×), Fragrances (1.71×), and Dresses (1.6×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Spas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.