Rascasse Audience Intelligence

Spa, Belgium Audience in France

A data profile of the people who buy, follow and care about Spa, Belgium in France — modelled from more than twelve digital signal sources. Spa, Belgium has an estimated audience of 2,994,942 people in France.

#1among POI in France#81among POI in France#133in Travel & Leisure

Spa, Belgium fans in France are concentrated in Île-de-France, with strong brand affinity for Love & Sex.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (156.77× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Spa, Belgium fan in France shows strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spa, Belgium profile in France.

Audience size
3M
in France
Country rank
#1453
POI in France
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spa, Belgium fans

Fig. 02

Gender split

Demographic split for Spa, Belgium audience in France
MetricValue
Estimated audience size2,994,942
Fig. 04

Worldwide distribution

7.0%

of the worldwide Spa, Belgium audience comes from France.

Worldwide audience distribution share by country for Spa, Belgium
CountryShare
United States19.0%
France7.0%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spa, Belgium audience in France is strongest.

Fig. 05

Top regions by affinity

Spa, Belgium fans by region: top regions in France
#RegionReachAffinity×
01Hauts-de-France~300K1.33×
02Auvergne-Rhône-Alpes~400K1.14×
03Île-de-France~600K1.10×
04Centre-Val de Loire~100K1.09×
05Grand Est~300K1.06×
06Pays de la Loire~200K1.05×
07Normandy~100K1.02×
08Nouvelle-Aquitaine~300K1.01×
09Brittany~100K0.99×
10Provence-Alpes-Côte d'Azur~200K0.97×
11Occitanie~200K0.96×
12Bourgogne-Franche-Comté~100K0.85×
13Corsica~7K0.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spa, Belgium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spa, Belgium audience
#·InterestCategoryAffinity×
01SelfridgesShopping192.10×
02Love & SexKids & Family156.77×
03Christmas GiftKids & Family35.11×
04Christmas treeKids & Family22.71×
05Hugh GrantMovies & TV18.55×
06Kitchen gardenHome & Garden18.49×
07Zoom lensTechnology & Electronics17.60×
08HormoneHealth16.68×
09Breast Cancer awarenessHealth14.82×
10DentistryBusiness & Career12.50×
11Broadcasting of sports eventsMovies & TV10.82×
12Girl powerPolitics & Society10.31×
13Burnout (psychology)Health8.40×
14Single-lens reflex cameraTechnology & Electronics8.11×
15Psoriasis AwarenessHealth7.82×
16Sustainable productsPolitics & Society6.55×
17SaunaHome & Garden5.21×
18Hot tubHome & Garden5.13×
19SpasBeauty & Wellness2.01×
20Real propertyHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spa, Belgium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spa, Belgium audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.65×
PatriotismCONSERVATISM1.79×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spa, Belgium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
SustainabilityBALANCE0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Spa, Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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