A data profile of the people who buy, follow and care about Harlem in France — modelled from more than twelve digital signal sources. Harlem has an estimated audience of 2,538,070 people in France.
The average Harlem fan in France is 38.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, WhatsApp, Teyana Taylor, with strongest over-indexing on Love & Sex (93.08× the country average).
Demographically, the Harlem audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Harlem fan in France is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Harlem profile in France.
55.6% are female, 44.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 38.9 |
| Estimated audience size | 2,538,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 21% |
of the worldwide Harlem audience comes from France.
| Country | Share |
|---|---|
| United States | 25.3% |
| France | 23.9% |
| Democratic Republic of the Congo | 6.5% |
Where the Harlem audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.68× | |
| 02 | Grand Est | ~200K | 1.16× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.12× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 05 | Hauts-de-France | ~200K | 0.97× | |
| 06 | Occitanie | ~200K | 0.96× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.95× | |
| 08 | Pays de la Loire | ~100K | 0.94× | |
| 09 | Centre-Val de Loire | ~90K | 0.93× | |
| 10 | Normandy | ~100K | 0.90× | |
| 11 | Brittany | ~100K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~90K | 0.86× | |
| 13 | Corsica | ~10K | 0.81× |
The strongest cross-interests of the Harlem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 93.08× | ||
| 02 | Job fair | Business & Career | 36.48× | ||
| 03 | Teyana Taylor | Movies & TV | 33.42× | ||
| 04 | Litecoin | Business & Career | 25.82× | ||
| 05 | Costa Rica | Travel & Leisure | 22.78× | ||
| 06 | Mitsubishi Outlander | Cars & Mobility | 21.08× | ||
| 07 | Iced coffee | Food & Beverages | 20.89× | ||
| 08 | Part-time | Business & Career | 20.00× | ||
| 09 | Suzuki Jimny | Cars & Mobility | 20.00× | ||
| 10 | Business intelligence | Business & Career | 18.32× | ||
| 11 | Bath salts | Home & Garden | 16.21× | ||
| 12 | Black Mirror (TV series) | Movies & TV | 13.61× | ||
| 13 | Fantastic Beasts and Where to Find Them | Pets & Animals | 13.13× | ||
| 14 | Sex and the City | Movies & TV | 11.70× | ||
| 15 | Internet & Social Media | 10.11× | |||
| 16 | Pension | Business & Career | 8.35× | ||
| 17 | Livemusic | Music & Radio | 6.03× | ||
| 18 | Stand-up comedy | Movies & TV | 5.32× | ||
| 19 | Fine-art photography | Technology & Electronics | 4.77× | ||
| 20 | TikTok | Internet & Social Media | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 8.49× | |
| Convenience Orientation | PREMIUM | 2.34× | |
| Travelling | THRILL | 2.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.51× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Harlem has an estimated audience of 2,538,070 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.6% of Harlem fans are female, 44.4% are male, with an average age of 38.9 years.
Harlem fans show strongest brand affinity for Love & Sex (93.08×), WhatsApp (10.11×), and Teyana Taylor (33.42×) over the country average.
Harlem fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Harlem itself, the audience over-indexes on WhatsApp (10.11×), Teyana Taylor (33.42×), Job fair (36.48×), and Sex and the City (11.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Harlem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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