Rascasse Audience Intelligence

Harlem Audience in United States

A data profile of the people who buy, follow and care about Harlem in United States — modelled from more than twelve digital signal sources. Harlem has an estimated audience of 2,682,994 people in United States.

#29among POI in United States#853among POI in United States#902in Travel & Leisure

The average Harlem fan in United States is 34.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Michael B. Jordan, Nordstrom rack, TMZ, with strongest over-indexing on Michael B. Jordan (5.42× the country average).

Demographically, the Harlem audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harlem fan in United States is more female, around 34.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Michael B. Jordan.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harlem profile in United States.

Audience size
2.7M
in United States
Gender
59.6%♀
40.4% male
Age
34.9
average years
Country rank
#11266
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harlem fans

59.6% are female, 40.4% are male, average age 34.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Harlem audience in United States
MetricValue
Female59.6%
Male40.4%
Average age34.9
Estimated audience size2,682,994
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Harlem audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Harlem audience comes from United States.

Worldwide audience distribution share by country for Harlem
CountryShare
United States25.3%
France23.9%
Democratic Republic of the Congo6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harlem audience in United States is strongest.

Fig. 05

Top regions by affinity

Harlem fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M7.88×
02New Jersey~200K2.80×
03Illinois~200K1.71×
04Georgia~100K1.60×
05Connecticut~40K1.49×
06Washington, District of Columbia~10K1.48×
07Maryland~60K1.39×
08Montana~10K1.39×
09Louisiana~40K1.17×
10Delaware~9K1.16×
11Mississippi~20K1.11×
12South Carolina~40K1.06×
13Virginia~70K1.05×
14North Carolina~80K1.04×
15Massachusetts~50K1.00×
16Alabama~40K1.00×
17Pennsylvania~90K0.96×
18Rhode Island~8K0.93×
19Texas~200K0.89×
20Michigan~60K0.89×
21Florida~200K0.88×
22Vermont~4K0.84×
23California~200K0.81×
24Ohio~70K0.81×
25Tennessee~40K0.80×
26Missouri~30K0.80×
27Arkansas~20K0.79×
28Maine~7K0.75×
29Alaska~4K0.74×
30Washington~40K0.73×
31Indiana~40K0.72×
32Nevada~20K0.70×
33Arizona~40K0.69×
34Kentucky~20K0.69×
35Kansas~10K0.69×
36Hawaii~8K0.69×
37Minnesota~30K0.66×
38Oklahoma~20K0.66×
39New Hampshire~7K0.66×
40North Dakota~4K0.66×
41Wisconsin~30K0.65×
42Oregon~20K0.64×
43Nebraska~9K0.63×
44Colorado~30K0.62×
45Iowa~10K0.62×
46West Virginia~8K0.61×
47South Dakota~4K0.61×
48New Mexico~8K0.60×
49Utah~10K0.57×
50Idaho~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Harlem, United States
0.55×1.00×7.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harlem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harlem audience
#·InterestCategoryAffinity×
01Michael B. JordanMovies & TV5.42×
02Teyana TaylorMovies & TV4.98×
03New York PostNews3.14×
04Internet celebrityInternet & Social Media2.80×
05Nordstrom rackFashion & Accessoires2.63×
06Chicago BullsSports2.50×
07TMZInternet & Social Media2.45×
08FedExBusiness & Career2.37×
09StreetwearFashion & Accessoires2.25×
10Discount storesShopping2.16×
11Los Angeles LakersSports2.04×
12Mortgage loansBusiness & Career1.86×
13TV talkshowsMovies & TV1.83×
14Pizza HutFood & Beverages1.82×
15SubwayFood & Beverages1.74×
16Shopping mallsShopping1.70×
17McDonald'sFood & Beverages1.63×
18HairstyleBeauty & Wellness1.59×
19Instant messagingInternet & Social Media1.54×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harlem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harlem audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
IndulgenceJOY1.56×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harlem audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.83×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harlem have in United States?

Harlem has an estimated audience of 2,682,994 people in United States, concentrated in New York and California.

02

What is the gender split and age of Harlem fans?

59.6% of Harlem fans are female, 40.4% are male, with an average age of 34.9 years.

03

Which brands do Harlem fans like most?

Harlem fans show strongest brand affinity for Michael B. Jordan (5.42×), Nordstrom rack (2.63×), and TMZ (2.45×) over the country average.

04

Where do Harlem fans live in United States?

Harlem fans in United States are most concentrated in New York (reach ~1M), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Harlem fans also like?

Beyond Harlem itself, the audience over-indexes on Nordstrom rack (2.63×), TMZ (2.45×), Teyana Taylor (4.98×), and New York Post (3.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harlem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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