Harlem Audience in United States

Harlem has an estimated audience of 2,682,994 people in United States. 59.6% are female, 40.4% are male, average age 34.9. Top regions: New York, California, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Enterprise Rent-A-Car.

The average Harlem fan in United States is 34.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Harlem audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Harlem fans

Demographic split for Harlem audience in United States
MetricValue
Female59.6%
Male40.4%
Average age34.9
Estimated audience size2,682,994

Audience persona

The typical Harlem fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Harlem in United States
RegionReachAffinity
New York989,0606.6×
California258,7860.88×
Texas226,0960.98×
Florida174,4830.96×
New Jersey160,5092.35×
Georgia139,1161.68×
Illinois128,7771.44×
North Carolina93,5761.16×
Pennsylvania89,7990.99×
Virginia74,1681.13×
Ohio70,9370.86×
Maryland69,8101.51×
Michigan67,2940.96×
Massachusetts55,2301.04×
Tennessee46,4500.86×
South Carolina45,8061.13×
Louisiana44,4231.28×
Alabama40,7421.09×
Washington40,1440.75×
Arizona39,2240.72×
Connecticut38,7981.44×
Indiana37,5490.77×
Missouri36,9240.85×
Colorado26,8260.63×
Wisconsin26,6730.66×
Mississippi26,4271.2×
Minnesota25,5880.67×
Kentucky22,7880.68×
Oklahoma20,2330.68×
Oregon19,2050.62×
Nevada18,6340.72×
Arkansas18,1140.82×
Kansas14,2950.68×
Iowa12,9590.59×
Utah12,6390.53×
Washington, District of Columbia12,5831.56×
Delaware8,8601.2×
Rhode Island7,8840.92×
Nebraska7,7120.57×
Hawaii7,3940.64×
Montana7,1850.97×
New Mexico7,1690.53×
Maine6,5450.68×
West Virginia6,3580.51×
New Hampshire6,1650.58×
Idaho6,0910.45×
Vermont3,6110.77×
Alaska3,4530.6×
North Dakota2,7230.49×
South Dakota2,5650.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harlem audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One15.69×Business & Career
Google Maps13.11×Internet & Social Media
Indeed.com10.84×Business & Career
Enterprise Rent-A-Car12.85×Cars & Mobility
DeviantArt13.75×Internet & Social Media
Diane Keaton11.98×Movies & TV
Beetlejuice8.49×Movies & TV
Elizabeth Taylor19.51×Movies & TV
Jared Leto20.08×Movies & TV
ICloud14.8×Technology & Electronics
CarGurus9.19×Cars & Mobility
Google News9.09×News
Diana Ross20.69×Music & Radio
Farfetch32.4×Shopping
Khan Academy12.64×Business & Career
Liv Tyler25.73×Movies & TV
Priyanka Chopra19.48×Movies & TV
Kendra Scott13.57×Fashion & Accessoires
Rent the Runway20.78×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harlem audience
TraitClusterScore
Luxury OrientationPREMIUM1.77
LGBTQ+ IdentityOPEN1.41
Urban LifestyleOPEN1.35
IndulgenceJOY1.34
ExtroversionTHRILL1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Harlem
CountryShare
United States25.3%
France24.0%
Democratic Republic of the Congo6.5%

See Harlem audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Harlem have in United States?

Harlem has an estimated audience of 2,682,994 people in United States, concentrated in New York and California.

What is the gender split and age of Harlem fans?

59.6% of Harlem fans are female, 40.4% are male, with an average age of 34.9 years.

Which brands do Harlem fans like most?

Harlem fans show strongest brand affinity for Finnair (675×), Capital One (15.69×), and Google Maps (13.11×) over the country average.

Where do Harlem fans live in United States?

Harlem fans in United States are most concentrated in New York (reach 989,060), California (reach 258,786), and Texas (reach 226,096). These three regions account for the largest share of the active audience.

What other brands do Harlem fans also like?

Beyond Harlem itself, the audience over-indexes on Capital One (15.69×), Google Maps (13.11×), Indeed.com (10.84×), and Enterprise Rent-A-Car (12.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harlem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.