Brooklyn Audience in United States

Brooklyn has an estimated audience of 21,036,113 people in United States. 55.3% are female, 44.7% are male, average age 37.1. Top regions: New York, California, New Jersey. Top brand affinities: Kia Sportage, Singer-songwriter, Honda HR-V, Pre-school playgroup, Indeed.com.

The average Brooklyn fan in United States is 37.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Kia Sportage, Singer-songwriter, Honda HR-V, with strongest over-indexing on Kia Sportage (27.27× the country average). Demographically, the Brooklyn audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Brooklyn fans

Demographic split for Brooklyn audience in United States
MetricValue
Female55.3%
Male44.7%
Average age37.1
Estimated audience size21,036,113

Audience persona

The typical Brooklyn fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Brooklyn in United States
RegionReachAffinity
New York8,484,9807.22×
California2,051,7950.89×
New Jersey1,740,6923.25×
Texas1,453,8230.8×
Florida1,435,5941.01×
Pennsylvania824,0321.16×
Illinois629,6300.9×
Georgia622,6500.96×
Michigan613,5061.12×
North Carolina605,6490.96×
Ohio592,3290.91×
Massachusetts560,1811.35×
Virginia533,4351.04×
Maryland497,7161.38×
Connecticut388,1091.84×
Colorado385,2451.16×
Washington354,0640.84×
Arizona335,3090.78×
Wisconsin300,6250.95×
Tennessee288,2810.68×
Indiana283,8690.74×
South Carolina238,9990.76×
Missouri230,3640.68×
Minnesota205,5310.68×
Alabama202,3130.69×
Oregon200,4720.83×
Louisiana189,4030.7×
Kentucky158,7150.6×
Mississippi153,1290.88×
Nevada139,8650.69×
Iowa138,4050.8×
Oklahoma129,8720.56×
Utah112,8290.6×
Arkansas105,4180.61×
Kansas98,3460.59×
Washington, District of Columbia93,6471.48×
Rhode Island81,8091.22×
New Hampshire67,6880.82×
New Mexico64,0540.61×
Maine61,8860.82×
Hawaii57,7740.64×
Idaho56,8330.54×
Delaware56,0970.97×
Nebraska55,8800.53×
West Virginia50,6080.52×
Vermont35,0270.95×
Montana34,1530.59×
South Dakota24,1990.5×
Alaska22,6700.5×
North Dakota19,7690.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brooklyn audience
BrandAffinityCategory
Kia Sportage27.27×Cars & Mobility
Singer-songwriter3.24×Music & Radio
Honda HR-V18.18×Cars & Mobility
Pre-school playgroup20.32×Kids & Family
Indeed.com2.48×Business & Career
Livemusic3.02×Music & Radio
Google Drive2.31×Technology & Electronics
Houston Astros4.69×Sports
Google Maps2.16×Internet & Social Media
Planet Fitness2.14×Sports
Enterprise Rent-A-Car3.24×Cars & Mobility
Jeep Grand Cherokee5.4×Cars & Mobility
FIFA World Cup1.97×Sports
Diabetes mellitus awareness3.24×Health
Capital One1.67×Business & Career
Powerball1.75×Games
Apple Store3.24×Shopping
Los Angeles Dodgers2.82×Sports
NBA Finals1.88×Sports
Diaper bag2.47×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brooklyn audience
TraitClusterScore
Design AffinityPREMIUM1.78
SustainabilityBALANCE1.47
IndulgenceJOY1.32
Quality AwarenessPREMIUM1.32
LGBTQ+ IdentityOPEN1.31
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Brooklyn
CountryShare
United States53.6%
United Kingdom4.1%
China4.1%

See Brooklyn audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Brooklyn have in United States?

Brooklyn has an estimated audience of 21,036,113 people in United States, concentrated in New York and California.

What is the gender split and age of Brooklyn fans?

55.3% of Brooklyn fans are female, 44.7% are male, with an average age of 37.1 years.

Which brands do Brooklyn fans like most?

Brooklyn fans show strongest brand affinity for Kia Sportage (27.27×), Singer-songwriter (3.24×), and Honda HR-V (18.18×) over the country average.

Where do Brooklyn fans live in United States?

Brooklyn fans in United States are most concentrated in New York (reach 8,484,980), California (reach 2,051,795), and New Jersey (reach 1,740,692). These three regions account for the largest share of the active audience.

What other brands do Brooklyn fans also like?

Beyond Brooklyn itself, the audience over-indexes on Singer-songwriter (3.24×), Honda HR-V (18.18×), Pre-school playgroup (20.32×), and Indeed.com (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.