Rascasse Audience Intelligence

Brooklyn Audience in United States

A data profile of the people who buy, follow and care about Brooklyn in United States — modelled from more than twelve digital signal sources. Brooklyn has an estimated audience of 21,036,113 people in United States.

#2among POI in United States#78among POI in United States#132in Travel & Leisure

The average Brooklyn fan in United States is 37.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Google Drive, FIFA World Cup, Innovation, with strongest over-indexing on Google Drive (2.46× the country average).

Demographically, the Brooklyn audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brooklyn fan in United States is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn profile in United States.

Audience size
21M
in United States
Gender
55.3%♀
44.7% male
Age
37.1
average years
Country rank
#1547
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn fans

55.3% are female, 44.7% are male, average age 37.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Brooklyn audience in United States
MetricValue
Female55.3%
Male44.7%
Average age37.1
Estimated audience size21,036,113
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Brooklyn audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Brooklyn audience comes from United States.

Worldwide audience distribution share by country for Brooklyn
CountryShare
United States53.6%
United Kingdom4.1%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn audience in United States is strongest.

Fig. 05

Top regions by affinity

Brooklyn fans by region: top regions in United States
#RegionReachAffinity×
01New York~9M7.67×
02New Jersey~2M3.67×
03Connecticut~400K1.92×
04Washington, District of Columbia~90K1.43×
05Maryland~500K1.40×
06Rhode Island~90K1.31×
07Massachusetts~500K1.25×
08Michigan~700K1.23×
09Pennsylvania~800K1.09×
10Colorado~400K1.07×
11Wisconsin~300K1.06×
12Vermont~40K0.98×
13Virginia~500K0.97×
14Delaware~60K0.97×
15Iowa~200K0.95×
16Ohio~600K0.94×
17Florida~1.5M0.93×
18Mississippi~200K0.93×
19North Carolina~600K0.91×
20Georgia~600K0.90×
21Oregon~200K0.85×
22Illinois~600K0.84×
23California~2M0.82×
24New Hampshire~70K0.81×
25Maine~60K0.80×
26Texas~1.5M0.79×
27Washington~300K0.78×
28Indiana~300K0.77×
29Arizona~300K0.75×
30South Carolina~200K0.73×
31Louisiana~200K0.70×
32Alabama~200K0.69×
33Nevada~100K0.67×
34Missouri~200K0.66×
35Tennessee~300K0.65×
36Minnesota~200K0.64×
37Hawaii~60K0.64×
38New Mexico~70K0.63×
39Arkansas~100K0.61×
40Montana~40K0.61×
41Alaska~30K0.61×
42Kentucky~200K0.60×
43Utah~100K0.59×
44Kansas~100K0.59×
45West Virginia~60K0.57×
46South Dakota~30K0.57×
47Idaho~60K0.56×
48North Dakota~20K0.56×
49Oklahoma~100K0.55×
50Nebraska~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Brooklyn, United States
0.55×1.00×7.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn audience
#·InterestCategoryAffinity×
01Carmelo AnthonySports3.24×
02Luka DončićSports3.24×
03City BankBusiness & Career2.77×
04Anne HathawayMovies & TV2.68×
05InnovationBusiness & Career2.53×
06Apple StoreShopping2.47×
07Google DriveTechnology & Electronics2.46×
08Enterprise Rent-A-CarCars & Mobility2.45×
09New York PostNews2.43×
10Virtual realityTechnology & Electronics2.04×
11American ExpressBusiness & Career1.98×
12FedExBusiness & Career1.92×
13Solar energyHome & Garden1.86×
14FIFA World CupSports1.79×
15United Parcel ServiceBusiness & Career1.73×
16Burger KingFood & Beverages1.68×
17PowerballGames1.62×
18T-MobileTechnology & Electronics1.56×
19NBA FinalsSports1.55×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Design AffinityPREMIUM1.31×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.81×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn have in United States?

Brooklyn has an estimated audience of 21,036,113 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Brooklyn fans?

55.3% of Brooklyn fans are female, 44.7% are male, with an average age of 37.1 years.

03

Which brands do Brooklyn fans like most?

Brooklyn fans show strongest brand affinity for Google Drive (2.46×), FIFA World Cup (1.79×), and Innovation (2.53×) over the country average.

04

Where do Brooklyn fans live in United States?

Brooklyn fans in United States are most concentrated in New York (reach ~9M), New Jersey (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn fans also like?

Beyond Brooklyn itself, the audience over-indexes on FIFA World Cup (1.79×), Innovation (2.53×), Enterprise Rent-A-Car (2.45×), and Burger King (1.68×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brooklyn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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