Staten Island Audience in United States

Staten Island logo

Staten Island has an estimated audience of 11,425,373 people in United States. 58.4% are female, 41.6% are male, average age 40.4. Top regions: New York, New Jersey, California. Top brand affinities: Mathcore, Google Home, Kendra Scott, Historic site, The Historian.

The average Staten Island fan in United States is 40.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Mathcore, Google Home, Kendra Scott, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Staten Island audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Staten Island fans

Demographic split for Staten Island audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.4
Estimated audience size11,425,373

Audience persona

The typical Staten Island fan in United States is more female, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Staten Island in United States
RegionReachAffinity
New York5,481,8428.59×
New Jersey1,445,9034.98×
California950,3620.76×
Florida663,2770.86×
Texas647,9020.66×
Pennsylvania495,0281.29×
Illinois302,8810.8×
Massachusetts290,4631.29×
North Carolina274,9040.8×
Virginia266,6400.96×
Georgia263,3690.75×
Ohio255,1000.72×
Michigan210,2300.7×
Maryland194,9490.99×
Connecticut190,0431.66×
Washington172,5210.75×
Arizona155,0440.66×
Tennessee150,2030.66×
Indiana138,0350.66×
Colorado124,2510.69×
South Carolina122,4090.71×
Missouri116,0920.63×
Wisconsin107,7010.63×
Minnesota105,6510.65×
Louisiana95,8630.65×
Kentucky95,4680.67×
Alabama92,4090.58×
Oregon87,6380.67×
Oklahoma79,3050.63×
Nevada72,3450.65×
Utah68,0800.67×
Iowa60,1410.64×
Kansas56,8940.63×
Arkansas54,6490.58×
Mississippi50,2710.53×
New Hampshire43,9140.98×
Rhode Island43,3601.19×
Washington, District of Columbia41,9701.22×
Maine41,9441.02×
Hawaii36,0320.73×
Delaware35,4841.13×
West Virginia35,0570.66×
Nebraska34,6300.6×
New Mexico34,6240.6×
Idaho31,9700.56×
Vermont19,2290.96×
Montana17,7660.56×
South Dakota13,8790.53×
North Dakota13,3310.57×
Alaska12,7510.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staten Island audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Kendra Scott4.86×Fashion & Accessoires
Historic site5.18×Arts & Culture
The Historian16.48×Literature
Christmas Gifts4.85×Kids & Family
Birthday Gifts2.74×Kids & Family
Hammock camping5.8×Travel & Leisure
Eurail16.57×Cars & Mobility
Unique Gifts1.75×Shopping
Vocal harmony3.13×Music & Radio
JDSU1.97×Business & Career
headspace5.8×Health
Jeep Wagoneer3.55×Cars & Mobility
Grinch2.46×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Girolando cattle15.65×Pets & Animals
Pantsuit5.8×Fashion & Accessoires
Hipster5.21×Politics & Society
Kona Grill5.8×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staten Island audience
TraitClusterScore
Risk AppetiteTHRILL2.99
Luxury OrientationPREMIUM2.31
Quality AwarenessPREMIUM1.41
Design AffinityPREMIUM1.4
IndulgenceJOY1.39
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Staten Island
CountryShare
United States70.2%
United Kingdom4.6%
Ukraine3.3%

See Staten Island audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Staten Island have in United States?

Staten Island has an estimated audience of 11,425,373 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Staten Island fans?

58.4% of Staten Island fans are female, 41.6% are male, with an average age of 40.4 years.

Which brands do Staten Island fans like most?

Staten Island fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.65×), and Kendra Scott (4.86×) over the country average.

Where do Staten Island fans live in United States?

Staten Island fans in United States are most concentrated in New York (reach 5,481,842), New Jersey (reach 1,445,903), and California (reach 950,362). These three regions account for the largest share of the active audience.

What other brands do Staten Island fans also like?

Beyond Staten Island itself, the audience over-indexes on Google Home (11.65×), Kendra Scott (4.86×), Historic site (5.18×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staten Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.