Rascasse Audience Intelligence

Staten Island Audience in United States

A data profile of the people who buy, follow and care about Staten Island in United States — modelled from more than twelve digital signal sources. Staten Island has an estimated audience of 11,425,373 people in United States.

#6among POI in United States#184among POI in United States#277in Travel & Leisure

The average Staten Island fan in United States is 40.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include New York Post, Powerball, FIFA World Cup, with strongest over-indexing on New York Post (3.71× the country average).

Demographically, the Staten Island audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staten Island fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staten Island profile in United States.

Audience size
11.4M
in United States
Gender
58.4%♀
41.6% male
Age
40.4
average years
Country rank
#3136
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staten Island fans

58.4% are female, 41.6% are male, average age 40.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Staten Island audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.4
Estimated audience size11,425,373
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Staten Island audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

70.2%

of the worldwide Staten Island audience comes from United States.

Worldwide audience distribution share by country for Staten Island
CountryShare
United States70.2%
United Kingdom4.6%
Ukraine3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staten Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Staten Island fans by region: top regions in United States
#RegionReachAffinity×
01New York~6.5M10.30×
02New Jersey~2M6.55×
03Connecticut~200K1.58×
04Pennsylvania~500K1.18×
05Massachusetts~300K1.17×
06Rhode Island~40K1.14×
07Washington, District of Columbia~40K1.14×
08Delaware~30K1.10×
09Maine~40K0.99×
10Vermont~20K0.98×
11Maryland~200K0.91×
12New Hampshire~40K0.91×
13Virginia~200K0.89×
14Florida~600K0.77×
15Illinois~300K0.72×
16North Carolina~200K0.72×
17Hawaii~30K0.69×
18Georgia~200K0.68×
19Washington~200K0.68×
20West Virginia~40K0.68×
21Alaska~20K0.68×
22California~800K0.67×
23Ohio~200K0.67×
24South Carolina~100K0.66×
25North Dakota~20K0.66×
26Kansas~60K0.65×
27South Dakota~20K0.65×
28Michigan~200K0.64×
29Colorado~100K0.64×
30Utah~70K0.64×
31Tennessee~100K0.63×
32Indiana~100K0.63×
33Kentucky~90K0.63×
34Oregon~80K0.63×
35Montana~20K0.63×
36Minnesota~100K0.62×
37Iowa~60K0.62×
38Nebraska~40K0.62×
39New Mexico~40K0.62×
40Arizona~100K0.61×
41Louisiana~90K0.61×
42Nevada~70K0.61×
43Missouri~100K0.60×
44Idaho~30K0.60×
45Texas~600K0.59×
46Wisconsin~100K0.59×
47Oklahoma~80K0.59×
48Arkansas~50K0.58×
49Alabama~90K0.56×
50Mississippi~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Staten Island, United States
0.56×1.00×10.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staten Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staten Island audience
#·InterestCategoryAffinity×
01Gerard ButlerMovies & TV5.80×
02Matthew StaffordSports5.80×
03Helena Bonham CarterMovies & TV5.80×
04LufthansaTravel & Leisure5.80×
05Qatar AirwaysTravel & Leisure5.64×
06Jennifer Love HewittMovies & TV5.10×
07New York PostNews3.71×
08LegoKids & Family2.48×
09American ExpressBusiness & Career2.31×
10FedExBusiness & Career2.26×
11InnovationBusiness & Career2.26×
12Solar energyHome & Garden2.21×
13PowerballGames2.13×
14Las VegasTravel & Leisure2.03×
15United Parcel ServiceBusiness & Career1.94×
16FIFA World CupSports1.64×
17T-MobileTechnology & Electronics1.64×
18Burger KingFood & Beverages1.63×
19Home AppliancesHome & Garden1.57×
20Theme parksTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staten Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staten Island audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
IndulgenceJOY1.73×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staten Island audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.85×
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staten Island have in United States?

Staten Island has an estimated audience of 11,425,373 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Staten Island fans?

58.4% of Staten Island fans are female, 41.6% are male, with an average age of 40.4 years.

03

Which brands do Staten Island fans like most?

Staten Island fans show strongest brand affinity for New York Post (3.71×), Powerball (2.13×), and FIFA World Cup (1.64×) over the country average.

04

Where do Staten Island fans live in United States?

Staten Island fans in United States are most concentrated in New York (reach ~6.5M), New Jersey (reach ~2M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Staten Island fans also like?

Beyond Staten Island itself, the audience over-indexes on Powerball (2.13×), FIFA World Cup (1.64×), Las Vegas (2.03×), and Jennifer Love Hewitt (5.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in United States

See Staten Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Staten Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →