Rascasse Audience Intelligence

Matthew Stafford Audience in United States

A data profile of the people who buy, follow and care about Matthew Stafford in United States — modelled from more than twelve digital signal sources. Matthew Stafford has an estimated audience of 4,974,408 people in United States.

#94among American football in United States#730among Person in United States#575in Sports

The average Matthew Stafford fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include JJ Watt, Zopa, Kirk Cousins, with strongest over-indexing on JJ Watt (169.97× the country average).

Demographically, the Matthew Stafford audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matthew Stafford fan in United States is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JJ Watt.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew Stafford profile in United States.

Audience size
5M
in United States
Gender
33.8%♀
66.2% male
Age
33.2
average years
Country rank
#6735
Person in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew Stafford fans

33.8% are female, 66.2% are male, average age 33.2.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Matthew Stafford audience in United States
MetricValue
Female33.8%
Male66.2%
Average age33.2
Estimated audience size4,974,408
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Matthew Stafford audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Matthew Stafford audience comes from United States.

Worldwide audience distribution share by country for Matthew Stafford
CountryShare
United States88.3%
Canada2.7%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew Stafford audience in United States is strongest.

Fig. 05

Top regions by affinity

Matthew Stafford fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K2.45×
02Wisconsin~100K1.33×
03Georgia~200K1.30×
04Minnesota~80K1.22×
05North Dakota~10K1.19×
06Iowa~50K1.18×
07South Dakota~10K1.17×
08Kansas~40K1.15×
09Pennsylvania~200K1.14×
10Illinois~200K1.14×
11Washington~100K1.10×
12Missouri~90K1.10×
13Montana~10K1.07×
14California~500K1.04×
15Maryland~90K1.04×
16Indiana~90K1.03×
17South Carolina~70K1.02×
18Louisiana~60K1.02×
19Ohio~100K1.00×
20Massachusetts~90K1.00×
21Delaware~10K1.00×
22North Carolina~100K0.99×
23New Jersey~100K0.99×
24Tennessee~90K0.98×
25Nebraska~20K0.98×
26Nevada~50K0.97×
27Virginia~100K0.96×
28Mississippi~40K0.96×
29Colorado~70K0.95×
30Rhode Island~10K0.95×
31Texas~400K0.94×
32Connecticut~50K0.94×
33Arizona~90K0.93×
34Kentucky~60K0.93×
35Idaho~20K0.93×
36New Hampshire~20K0.93×
37Wyoming~7K0.92×
38West Virginia~20K0.91×
39Florida~300K0.88×
40Alabama~60K0.87×
41New Mexico~20K0.85×
42Maine~10K0.85×
43Arkansas~30K0.84×
44Hawaii~20K0.84×
45Washington, District of Columbia~10K0.82×
46New York~200K0.81×
47Oklahoma~40K0.81×
48Utah~30K0.78×
49Oregon~40K0.77×
50Alaska~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Matthew Stafford, United States
0.66×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew Stafford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew Stafford audience
#·InterestCategoryAffinity×
01ZopaBusiness & Career978.88×
02Singularity HubTechnology & Electronics746.46×
03ELS Language CentersBusiness & Career442.55×
04Steve BlankBusiness & Career332.25×
05Skoll FoundationNGO / Political Party238.28×
06JJ WattSports169.97×
07Batik AirTravel & Leisure104.76×
08The Simpsons: Hit & RunGames97.22×
09B-Real of Cypress HillMusic & Radio90.43×
10Keenan AllenSports43.18×
11Kirk CousinsSports41.34×
12South Park (video game)Games37.24×
13Matt RyanSports34.08×
14American GraffitiMovies & TV31.76×
15Formula (boats)Cars & Mobility30.02×
16Joe MontanaSports25.26×
17Troy AikmanSports22.19×
18Galaxy (chocolate)Food & Beverages22.09×
19Mike TomlinSports15.13×
20Chuck NorrisMovies & TV6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew Stafford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew Stafford audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Luxury OrientationPREMIUM1.20×
Design AffinityPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew Stafford audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.24×
Convenience OrientationPREMIUM0.42×
ExtroversionTHRILL0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew Stafford have in United States?

Matthew Stafford has an estimated audience of 4,974,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matthew Stafford fans?

33.8% of Matthew Stafford fans are female, 66.2% are male, with an average age of 33.2 years.

03

Which brands do Matthew Stafford fans like most?

Matthew Stafford fans show strongest brand affinity for JJ Watt (169.97×), Zopa (978.88×), and Kirk Cousins (41.34×) over the country average.

04

Where do Matthew Stafford fans live in United States?

Matthew Stafford fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Michigan (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew Stafford fans also like?

Beyond Matthew Stafford itself, the audience over-indexes on Zopa (978.88×), Kirk Cousins (41.34×), ELS Language Centers (442.55×), and Skoll Foundation (238.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Matthew Stafford audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Stafford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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