Matthew Stafford Audience in United States

Matthew Stafford logo

Matthew Stafford has an estimated audience of 4,819,380 people in United States. 33.8% are female, 66.2% are male, average age 33.2. Top regions: California, Texas, Michigan. Top brand affinities: JJ Watt, Zopa, Kirk Cousins, ELS Language Centers, Keenan Allen.

The average Matthew Stafford fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include JJ Watt, Zopa, Kirk Cousins, with strongest over-indexing on JJ Watt (169.97× the country average). Demographically, the Matthew Stafford audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Matthew Stafford fans

Demographic split for Matthew Stafford audience in United States
MetricValue
Female33.8%
Male66.2%
Average age33.2
Estimated audience size4,819,380

Audience persona

The typical Matthew Stafford fan in United States is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JJ Watt.

Top regions in United States

Top regions ranked by reach for Matthew Stafford in United States
RegionReachAffinity
California569,2271.07×
Texas399,5360.96×
Michigan370,7842.94×
Florida297,8710.91×
New York242,4770.9×
Georgia205,9621.39×
Pennsylvania195,0401.2×
Illinois177,7021.11×
Ohio165,3881.11×
North Carolina142,8680.99×
New Jersey138,1551.13×
Virginia119,1261.01×
Minnesota105,7841.53×
Wisconsin101,3721.4×
Tennessee98,3811.02×
Indiana93,5751.06×
Maryland86,6641.05×
Missouri85,4501.1×
Washington84,5860.87×
Arizona79,3770.81×
Massachusetts78,6080.83×
Colorado74,3070.98×
South Carolina73,0151.01×
Louisiana66,6531.07×
Kentucky56,2220.93×
Alabama50,5450.75×
Kansas46,5091.22×
Iowa46,3531.17×
Nevada46,2530.99×
Connecticut46,1250.95×
Oregon42,5830.77×
Oklahoma42,4840.79×
Mississippi35,5090.89×
Arkansas32,5600.82×
Utah32,0700.74×
Nebraska23,6520.98×
Idaho20,3430.84×
New Mexico20,1690.83×
West Virginia18,9940.85×
Hawaii14,9660.72×
Montana13,2580.99×
New Hampshire13,2550.7×
Delaware13,2381×
South Dakota12,9901.17×
North Dakota12,4341.26×
Washington, District of Columbia12,3110.85×
Maine11,9150.69×
Rhode Island10,9050.71×
Wyoming5,7640.81×
Vermont5,2880.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matthew Stafford audience
BrandAffinityCategory
JJ Watt169.97×Sports
Zopa978.88×Business & Career
Kirk Cousins41.34×Sports
ELS Language Centers442.55×Business & Career
Keenan Allen43.18×Sports
Skoll Foundation238.28×
Singularity Hub746.46×Technology & Electronics
Steve Blank332.25×Business & Career
The Simpsons: Hit & Run97.22×Games
South Park (video game)37.24×Games
Joe Montana25.26×Sports
B-Real of Cypress Hill90.43×Music & Radio
Troy Aikman22.19×Sports
Chuck Norris6.2×Movies & TV
Mike Tomlin15.13×Sports
Galaxy (chocolate)22.09×Food & Beverages
Matt Ryan34.08×Sports
American Graffiti31.76×Movies & TV
Batik Air104.76×Travel & Leisure
Erol Alkan236.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matthew Stafford audience
TraitClusterScore
Early Adopter MentalityPOWER1.27
LGBTQ+ IdentityOPEN1.24
Luxury OrientationPREMIUM1.1
Community OrientationOPEN1.08
Sports ActivityPOWER1.05
Healthy LifestyleBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Matthew Stafford
CountryShare
United States88.2%
Canada2.8%
Mexico1.6%

See Matthew Stafford audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Matthew Stafford have in United States?

Matthew Stafford has an estimated audience of 4,819,380 people in United States, concentrated in California and Texas.

What is the gender split and age of Matthew Stafford fans?

33.8% of Matthew Stafford fans are female, 66.2% are male, with an average age of 33.2 years.

Which brands do Matthew Stafford fans like most?

Matthew Stafford fans show strongest brand affinity for JJ Watt (169.97×), Zopa (978.88×), and Kirk Cousins (41.34×) over the country average.

Where do Matthew Stafford fans live in United States?

Matthew Stafford fans in United States are most concentrated in California (reach 569,227), Texas (reach 399,536), and Michigan (reach 370,784). These three regions account for the largest share of the active audience.

What other brands do Matthew Stafford fans also like?

Beyond Matthew Stafford itself, the audience over-indexes on Zopa (978.88×), Kirk Cousins (41.34×), ELS Language Centers (442.55×), and Keenan Allen (43.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matthew Stafford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.