Keenan Allen Audience in United States

Keenan Allen has an estimated audience of 1,781,526 people in United States. 20.9% are female, 79.1% are male, average age 31.2. Top regions: California, Illinois, Texas. Top brand affinities: Antonio Brown, Aaron Rodgers, Oregon Ducks football, Dak Prescott, Eli Manning.

The average Keenan Allen fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Antonio Brown, Aaron Rodgers, Oregon Ducks football, with strongest over-indexing on Antonio Brown (143.66× the country average). Demographically, the Keenan Allen audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Keenan Allen fans

Demographic split for Keenan Allen audience in United States
MetricValue
Female20.9%
Male79.1%
Average age31.2
Estimated audience size1,781,526

Audience persona

The typical Keenan Allen fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Antonio Brown.

Top regions in United States

Top regions ranked by reach for Keenan Allen in United States
RegionReachAffinity
California264,7351.35×
Illinois224,5263.78×
Texas126,9350.83×
Florida95,0500.79×
New York82,5790.83×
Pennsylvania69,7651.16×
Ohio56,6801.03×
Michigan56,1641.21×
North Carolina55,4241.03×
Indiana48,0421.48×
Arizona46,4931.28×
New Jersey45,6951.01×
Virginia44,5291.03×
Wisconsin42,6751.59×
Georgia40,3210.73×
Maryland36,3291.19×
Massachusetts34,7640.99×
Tennessee32,0530.9×
Colorado31,6141.13×
Missouri29,9561.04×
Minnesota29,7321.16×
Washington28,5770.8×
Iowa22,6821.55×
Louisiana22,4780.98×
South Carolina20,2630.76×
Alabama18,8320.76×
Kentucky18,2650.82×
Oregon18,0910.89×
Nevada17,9101.04×
Connecticut16,3140.91×
Kansas15,7061.12×
Oklahoma12,6470.64×
Utah11,1690.7×
Mississippi11,0320.75×
Arkansas10,7310.73×
Nebraska7,7500.87×
Idaho7,2450.81×
Hawaii7,2080.94×
New Mexico6,8360.77×
West Virginia6,1560.74×
New Hampshire5,7520.82×
Washington, District of Columbia5,3551×
Rhode Island4,8820.86×
Maine4,4990.7×
Delaware4,2920.87×
South Dakota4,2461.03×
Montana3,9840.81×
North Dakota3,7941.04×
Alaska2,3360.61×
Wyoming1,7200.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keenan Allen audience
BrandAffinityCategory
Antonio Brown143.66×Sports
Aaron Rodgers28.78×Sports
Oregon Ducks football41.32×Sports
Dak Prescott28.48×Sports
Eli Manning45.17×Sports
Matthew Stafford30.53×Sports
Tim Duncan49.82×Sports
Peyton Manning22.46×Sports
Buffalo Bills7.49×Sports
Tampa Bay Buccaneers9.73×Sports
Minnesota Vikings8.9×Sports
Cam Newton18.84×Sports
Green Bay Packers6.94×Sports
Miami Dolphins8.18×Sports
Indianapolis Colts9.63×Sports
Cleveland Browns7.85×Sports
Seattle Seahawks7.63×Sports
Pittsburgh Steelers6.45×Sports
Cincinnati Bengals9.9×Sports
Los Angeles Rams8.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keenan Allen audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.19
Family OrientationCONSERVATISM1.17
Social Media UsageJOY1.11
Urban LifestyleOPEN1.1
Sports ActivityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Keenan Allen
CountryShare
United States90.6%
Canada4.0%
United Kingdom1.3%

See Keenan Allen audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Keenan Allen have in United States?

Keenan Allen has an estimated audience of 1,781,526 people in United States, concentrated in California and Illinois.

What is the gender split and age of Keenan Allen fans?

20.9% of Keenan Allen fans are female, 79.1% are male, with an average age of 31.2 years.

Which brands do Keenan Allen fans like most?

Keenan Allen fans show strongest brand affinity for Antonio Brown (143.66×), Aaron Rodgers (28.78×), and Oregon Ducks football (41.32×) over the country average.

Where do Keenan Allen fans live in United States?

Keenan Allen fans in United States are most concentrated in California (reach 264,735), Illinois (reach 224,526), and Texas (reach 126,935). These three regions account for the largest share of the active audience.

What other brands do Keenan Allen fans also like?

Beyond Keenan Allen itself, the audience over-indexes on Aaron Rodgers (28.78×), Oregon Ducks football (41.32×), Dak Prescott (28.48×), and Eli Manning (45.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keenan Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.