Rascasse Audience Intelligence

Keenan Allen Audience in United States

A data profile of the people who buy, follow and care about Keenan Allen in United States — modelled from more than twelve digital signal sources. Keenan Allen has an estimated audience of 1,573,973 people in United States.

#272among American football in United States#3396among Person in United States#1538in Sports

The average Keenan Allen fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Antonio Brown, Aaron Rodgers, Matthew Stafford, with strongest over-indexing on Antonio Brown (164.17× the country average).

Demographically, the Keenan Allen audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keenan Allen fan in United States is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Antonio Brown.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keenan Allen profile in United States.

Audience size
1.6M
in United States
Gender
20.9%♀
79.1% male
Age
31.2
average years
Country rank
#17120
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keenan Allen fans

20.9% are female, 79.1% are male, average age 31.2.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Keenan Allen audience in United States
MetricValue
Female20.9%
Male79.1%
Average age31.2
Estimated audience size1,573,973
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Keenan Allen audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3914%
40-4911%
50+11%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Keenan Allen audience comes from United States.

Worldwide audience distribution share by country for Keenan Allen
CountryShare
United States89.6%
Canada4.5%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keenan Allen audience in United States is strongest.

Fig. 05

Top regions by affinity

Keenan Allen fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~200K3.04×
02Wisconsin~40K1.57×
03California~300K1.45×
04Iowa~20K1.39×
05Indiana~40K1.31×
06Kansas~20K1.25×
07Pennsylvania~70K1.21×
08Arizona~40K1.21×
09Maryland~40K1.21×
10Minnesota~30K1.13×
11Michigan~50K1.12×
12South Dakota~5K1.11×
13Colorado~30K1.10×
14Nevada~20K1.10×
15Missouri~30K1.09×
16North Dakota~4K1.09×
17North Carolina~60K1.07×
18Louisiana~20K1.07×
19Washington, District of Columbia~6K1.05×
20New Jersey~50K1.04×
21Ohio~60K1.03×
22Massachusetts~40K1.02×
23Hawaii~8K1.01×
24Virginia~40K1.00×
25Delaware~5K0.99×
26Connecticut~20K0.95×
27Rhode Island~5K0.93×
28Tennessee~30K0.92×
29Oregon~20K0.92×
30Nebraska~8K0.90×
31Idaho~8K0.89×
32New Hampshire~6K0.88×
33Kentucky~20K0.87×
34Montana~4K0.87×
35New York~80K0.84×
36Florida~100K0.83×
37West Virginia~7K0.83×
38Mississippi~10K0.82×
39Texas~100K0.81×
40Washington~30K0.81×
41South Carolina~20K0.80×
42New Mexico~7K0.80×
43Wyoming~2K0.80×
44Maine~5K0.77×
45Arkansas~10K0.75×
46Alabama~20K0.74×
47Alaska~3K0.74×
48Georgia~40K0.72×
49Utah~10K0.72×
50Oklahoma~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Keenan Allen, United States
0.66×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keenan Allen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keenan Allen audience
#·InterestCategoryAffinity×
01Antonio BrownSports164.17×
02Eli ManningSports59.51×
03Matthew StaffordSports43.18×
04Peyton ManningSports40.81×
05Tim DuncanSports34.86×
06Aaron RodgersSports25.62×
07Dak PrescottSports23.11×
08Oregon Ducks footballSports22.79×
09Night at the MuseumMovies & TV20.00×
10Tobias HarrisSports20.00×
11Erin AndrewsSports20.00×
12Dwight HowardSports17.46×
13Cam NewtonSports15.45×
14Wilt ChamberlainSports15.22×
15Baker MayfieldSports10.65×
16San Francisco 49ersSports9.45×
17Giannis AntetokounmpoSports8.28×
18Luka DončićSports8.12×
19Buffalo BillsSports5.25×
20Planet FitnessSports3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keenan Allen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keenan Allen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Career OrientationPOWER1.41×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keenan Allen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.68×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keenan Allen have in United States?

Keenan Allen has an estimated audience of 1,573,973 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Keenan Allen fans?

20.9% of Keenan Allen fans are female, 79.1% are male, with an average age of 31.2 years.

03

Which brands do Keenan Allen fans like most?

Keenan Allen fans show strongest brand affinity for Antonio Brown (164.17×), Aaron Rodgers (25.62×), and Matthew Stafford (43.18×) over the country average.

04

Where do Keenan Allen fans live in United States?

Keenan Allen fans in United States are most concentrated in California (reach ~300K), Illinois (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Keenan Allen fans also like?

Beyond Keenan Allen itself, the audience over-indexes on Aaron Rodgers (25.62×), Matthew Stafford (43.18×), Eli Manning (59.51×), and Peyton Manning (40.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Keenan Allen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keenan Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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