Rascasse Audience Intelligence

Luka Dončić Audience in United States

A data profile of the people who buy, follow and care about Luka Dončić in United States — modelled from more than twelve digital signal sources. Luka Dončić has an estimated audience of 8,749,746 people in United States.

#48among Basketball in United States#255among Person in United States#332in Sports

The average Luka Dončić fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giannis Antetokounmpo, Dirk Nowitzki, Joel Embiid, with strongest over-indexing on Giannis Antetokounmpo (38.98× the country average).

Demographically, the Luka Dončić audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luka Dončić fan in United States is more male, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luka Dončić profile in United States.

Audience size
8.7M
in United States
Gender
20.1%♀
79.9% male
Age
30.9
average years
Country rank
#4068
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luka Dončić fans

20.1% are female, 79.9% are male, average age 30.9.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Luka Dončić audience in United States
MetricValue
Female20.1%
Male79.9%
Average age30.9
Estimated audience size8,749,746
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Luka Dončić audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3915%
40-4911%
50+8%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Luka Dončić audience comes from United States.

Worldwide audience distribution share by country for Luka Dončić
CountryShare
United States54.3%
Canada4.6%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luka Dončić audience in United States is strongest.

Fig. 05

Top regions by affinity

Luka Dončić fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.72×
02California~500K1.38×
03Louisiana~60K1.36×
04Maryland~80K1.30×
05Massachusetts~90K1.27×
06New Jersey~100K1.25×
07Mississippi~40K1.22×
08New York~200K1.21×
09Georgia~100K1.19×
10North Carolina~100K1.18×
11Illinois~100K1.17×
12Minnesota~60K1.14×
13Oklahoma~40K1.14×
14Virginia~100K1.12×
15Florida~300K1.11×
16Ohio~100K1.11×
17Indiana~70K1.10×
18Nevada~40K1.08×
19Arkansas~30K1.08×
20Michigan~100K1.07×
21Tennessee~80K1.06×
22Connecticut~40K1.05×
23Washington, District of Columbia~10K1.04×
24Rhode Island~10K1.02×
25Kentucky~40K1.00×
26Colorado~60K0.99×
27New Hampshire~10K0.98×
28South Carolina~50K0.97×
29Delaware~10K0.97×
30Pennsylvania~100K0.96×
31Hawaii~10K0.96×
32North Dakota~7K0.94×
33Wisconsin~50K0.93×
34Washington~70K0.92×
35Missouri~50K0.91×
36Iowa~30K0.89×
37Oregon~40K0.88×
38Maine~10K0.87×
39West Virginia~10K0.86×
40Kansas~20K0.84×
41Utah~30K0.80×
42South Dakota~7K0.80×
43New Mexico~10K0.79×
44Nebraska~10K0.78×
45Montana~8K0.78×
46Vermont~5K0.77×
47Arizona~50K0.74×
48Idaho~10K0.74×
49Alabama~30K0.66×
50Alaska~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Luka Dončić, United States
0.58×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luka Dončić audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luka Dončić audience
#·InterestCategoryAffinity×
01Dirk NowitzkiSports111.20×
02Rosario TijerasMovies & TV98.57×
03Kristaps PorziņģisSports90.37×
04Zach LaVineSports83.53×
05John StocktonSports81.60×
06Doc RiversSports79.58×
07Steve NashSports76.87×
08Patrick EwingSports76.76×
09Jason KiddSports72.97×
10Yao MingSports68.37×
11Andrew WigginsSports65.98×
12Ben SimmonsSports61.74×
13Joel EmbiidSports57.85×
14Karl MaloneSports55.43×
15Damian LillardSports53.13×
16Charles BarkleySports51.76×
17Scottie PippenSports49.86×
18Dennis RodmanSports46.90×
19Larry BirdSports39.23×
20Giannis AntetokounmpoSports38.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luka Dončić audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luka Dončić audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.31×
Social Media UsageJOY1.24×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luka Dončić audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
IndividualismJOY0.76×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luka Dončić have in United States?

Luka Dončić has an estimated audience of 8,749,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luka Dončić fans?

20.1% of Luka Dončić fans are female, 79.9% are male, with an average age of 30.9 years.

03

Which brands do Luka Dončić fans like most?

Luka Dončić fans show strongest brand affinity for Giannis Antetokounmpo (38.98×), Dirk Nowitzki (111.2×), and Joel Embiid (57.85×) over the country average.

04

Where do Luka Dončić fans live in United States?

Luka Dončić fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Luka Dončić fans also like?

Beyond Luka Dončić itself, the audience over-indexes on Dirk Nowitzki (111.2×), Joel Embiid (57.85×), Kristaps Porziņģis (90.37×), and Damian Lillard (53.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luka Dončić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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