Luka Dončić Audience in United States

Luka Dončić logo

Luka Dončić has an estimated audience of 8,285,438 people in United States. 20.1% are female, 79.9% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Dirk Nowitzki, Kristaps Porziņģis, Giannis Antetokounmpo, Damian Lillard, Joel Embiid.

The average Luka Dončić fan in United States is 30.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dirk Nowitzki, Kristaps Porziņģis, Giannis Antetokounmpo, with strongest over-indexing on Dirk Nowitzki (111.2× the country average). Demographically, the Luka Dončić audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Luka Dončić fans

Demographic split for Luka Dončić audience in United States
MetricValue
Female20.1%
Male79.9%
Average age30.9
Estimated audience size8,285,438

Audience persona

The typical Luka Dončić fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dirk Nowitzki.

Top regions in United States

Top regions ranked by reach for Luka Dončić in United States
RegionReachAffinity
California1,312,7131.44×
Texas1,297,0321.82×
Florida631,7711.13×
New York589,5161.27×
Illinois337,5831.22×
Georgia314,2351.23×
North Carolina306,1761.23×
Ohio290,4731.14×
Pennsylvania274,7710.98×
New Jersey271,7371.29×
Michigan236,7531.09×
Virginia231,7391.15×
Massachusetts212,4651.3×
Maryland185,2741.3×
Tennessee176,6391.06×
Indiana171,5541.13×
Washington156,2050.94×
Louisiana144,7711.35×
Minnesota138,0271.16×
Colorado132,3991.01×
Arizona124,7680.74×
Missouri123,5320.92×
South Carolina122,0800.98×
Wisconsin116,2500.93×
Oklahoma106,0741.15×
Kentucky104,7521.01×
Connecticut86,9251.05×
Nevada86,7731.08×
Oregon83,4410.88×
Mississippi80,1001.17×
Alabama74,4390.64×
Arkansas72,5351.06×
Utah59,3660.8×
Iowa59,1810.87×
Kansas54,6540.84×
Hawaii33,3140.94×
New Mexico31,3720.76×
Nebraska31,2040.75×
New Hampshire30,8310.94×
West Virginia30,7660.8×
Idaho29,2720.7×
Rhode Island25,7030.97×
Washington, District of Columbia25,1691.01×
Maine24,9460.84×
Delaware21,2890.93×
Montana16,6620.72×
North Dakota14,7810.87×
South Dakota13,8790.72×
Vermont10,0200.69×
Alaska7,3730.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luka Dončić audience
BrandAffinityCategory
Dirk Nowitzki111.2×Sports
Kristaps Porziņģis90.37×Sports
Giannis Antetokounmpo38.98×Sports
Damian Lillard53.13×Sports
Joel Embiid57.85×Sports
Yao Ming68.37×Sports
Zach LaVine83.53×Sports
Dennis Rodman46.9×Sports
Rosario Tijeras98.57×Movies & TV
Ben Simmons61.74×Sports
Charles Barkley51.76×Sports
Larry Bird39.23×Sports
Andrew Wiggins65.98×Sports
Steve Nash76.87×Sports
Jason Kidd72.97×Sports
Patrick Ewing76.76×Sports
Cooper Flagg14.97×Sports
John Stockton81.6×Sports
Scottie Pippen49.86×Sports
Karl Malone55.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luka Dončić audience
TraitClusterScore
Early Adopter MentalityPOWER1.95
SustainabilityBALANCE1.9
Luxury OrientationPREMIUM1.53
LGBTQ+ IdentityOPEN1.49
Design AffinityPREMIUM1.28
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Luka Dončić
CountryShare
United States53.6%
Canada4.6%
Philippines4.2%

See Luka Dončić audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Luka Dončić have in United States?

Luka Dončić has an estimated audience of 8,285,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Luka Dončić fans?

20.1% of Luka Dončić fans are female, 79.9% are male, with an average age of 30.9 years.

Which brands do Luka Dončić fans like most?

Luka Dončić fans show strongest brand affinity for Dirk Nowitzki (111.2×), Kristaps Porziņģis (90.37×), and Giannis Antetokounmpo (38.98×) over the country average.

Where do Luka Dončić fans live in United States?

Luka Dončić fans in United States are most concentrated in California (reach 1,312,713), Texas (reach 1,297,032), and Florida (reach 631,771). These three regions account for the largest share of the active audience.

What other brands do Luka Dončić fans also like?

Beyond Luka Dončić itself, the audience over-indexes on Kristaps Porziņģis (90.37×), Giannis Antetokounmpo (38.98×), Damian Lillard (53.13×), and Joel Embiid (57.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luka Dončić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.