Luka Dončić Audience in Germany
Luka Dončić has an estimated audience of 347,995 people in Germany. 23.0% are female, 77.0% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Giannis Antetokounmpo, Dallas Mavericks, Cooper Flagg, Luka Doncic, FIBA EuroBasket.
The average Luka Dončić fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Giannis Antetokounmpo, Dallas Mavericks, Cooper Flagg, with strongest over-indexing on Giannis Antetokounmpo (214.31× the country average). Demographically, the Luka Dončić audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Luka Dončić fans
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 34.7 |
| Estimated audience size | 347,995 |
Audience persona
The typical Luka Dončić fan in Germany is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,262 | 1.09× |
| Bayern | 74,614 | 1.33× |
| Baden-Württemberg | 37,631 | 0.79× |
| Niedersachsen | 36,388 | 1.08× |
| Hessen | 34,705 | 1.31× |
| Berlin | 20,952 | 1.35× |
| Rheinland-Pfalz | 19,150 | 1.1× |
| Sachsen | 14,984 | 0.88× |
| Schleswig-Holstein | 12,310 | 0.99× |
| Hamburg | 10,323 | 1.31× |
| Brandenburg | 9,409 | 0.87× |
| Sachsen-Anhalt | 6,338 | 0.7× |
| Thüringen | 6,140 | 0.69× |
| Mecklenburg-Vorpommern | 4,857 | 0.73× |
| Bremen | 3,225 | 1.08× |
| Saarland | 2,959 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Giannis Antetokounmpo | 214.31× | Sports |
| Dallas Mavericks | 85.37× | Sports |
| Cooper Flagg | 81.39× | Sports |
| Luka Doncic | 85.37× | Sports |
| FIBA EuroBasket | 54.27× | Sports |
| FIBA Basketball World Cup | 61.86× | Sports |
| Jimmy Butler | 102.69× | Sports |
| Stephen Curry | 55.73× | Sports |
| NHS primary care trust | 606.36× | |
| Oklahoma City Thunder | 36.09× | Sports |
| Goran Dragić | 411.7× | Sports |
| Philadelphia 76ers | 41.53× | Sports |
| Orlando Magic | 35.17× | Sports |
| Houston Rockets | 31.35× | Sports |
| SportScheck | 20× | Shopping |
| NBA | 10.55× | Sports |
| Brooklyn Nets | 29.23× | Sports |
| Minnesota Timberwolves | 31.46× | Sports |
| San Antonio Spurs | 32.92× | Sports |
| Borussia Dortmund | 3.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.61 |
| Sports Activity | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.41 |
| Social Media Usage | JOY | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Career Orientation | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| Canada | 4.6% |
| Philippines | 4.2% |
See Luka Dončić audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Luka Dončić have in Germany?
Luka Dončić has an estimated audience of 347,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luka Dončić fans?
23.0% of Luka Dončić fans are female, 77.0% are male, with an average age of 34.7 years.
Which brands do Luka Dončić fans like most?
Luka Dončić fans show strongest brand affinity for Giannis Antetokounmpo (214.31×), Dallas Mavericks (85.37×), and Cooper Flagg (81.39×) over the country average.
Where do Luka Dončić fans live in Germany?
Luka Dončić fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,262), Bayern (reach 74,614), and Baden-Württemberg (reach 37,631). These three regions account for the largest share of the active audience.
What other brands do Luka Dončić fans also like?
Beyond Luka Dončić itself, the audience over-indexes on Dallas Mavericks (85.37×), Cooper Flagg (81.39×), Luka Doncic (85.37×), and FIBA EuroBasket (54.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luka Dončić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.