Rascasse Audience Intelligence

Luka Dončić Audience in Germany

A data profile of the people who buy, follow and care about Luka Dončić in Germany — modelled from more than twelve digital signal sources. Luka Dončić has an estimated audience of 348,930 people in Germany.

#58among Basketball in Germany#3225among Person in Germany#1236in Sports

The average Luka Dončić fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Giannis Antetokounmpo, Luka Doncic, Dallas Mavericks, with strongest over-indexing on Giannis Antetokounmpo (214.31× the country average).

Demographically, the Luka Dončić audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luka Dončić fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luka Dončić profile in Germany.

Audience size
349K
in Germany
Gender
23.0%♀
77.0% male
Age
34.7
average years
Country rank
#15556
Person in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luka Dončić fans

23.0% are female, 77.0% are male, average age 34.7.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Luka Dončić audience in Germany
MetricValue
Female23.0%
Male77.0%
Average age34.7
Estimated audience size348,930
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Luka Dončić audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3919%
40-4914%
50+13%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Luka Dončić audience comes from Germany.

Worldwide audience distribution share by country for Luka Dončić
CountryShare
United States54.3%
Canada4.6%
Philippines4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luka Dončić audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luka Dončić fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.30×
02Hessen~50K1.30×
03Hamburg~10K1.29×
04Berlin~30K1.28×
05Rheinland-Pfalz~30K1.09×
06Bremen~5K1.09×
07Nordrhein-Westfalen~100K1.07×
08Niedersachsen~50K1.07×
09Schleswig-Holstein~20K1.00×
10Sachsen~20K0.88×
11Brandenburg~10K0.88×
12Mecklenburg-Vorpommern~7K0.80×
13Baden-Württemberg~50K0.79×
14Saarland~5K0.79×
15Sachsen-Anhalt~10K0.76×
16Thüringen~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Luka Dončić, Germany
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luka Dončić audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luka Dončić audience
#·InterestCategoryAffinity×
01NHS primary care trustNGO / Political Party606.36×
02Goran DragićSports411.70×
03Giannis AntetokounmpoSports214.31×
04Jimmy ButlerSports102.69×
05Luka DoncicSports85.37×
06Dallas MavericksSports85.37×
07Cooper FlaggSports81.39×
08FIBA Basketball World CupSports61.86×
09Stephen CurrySports55.73×
10FIBA EuroBasketSports54.27×
11Mark CubanBusiness & Career47.46×
12Philadelphia 76ersSports41.53×
13Oklahoma City ThunderSports36.09×
14Orlando MagicSports35.17×
15Victor WembanyamaSports33.97×
16San Antonio SpursSports32.92×
17Minnesota TimberwolvesSports31.46×
18Houston RocketsSports31.35×
19Brooklyn NetsSports29.23×
20NBASports10.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luka Dončić audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luka Dončić audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Social Media UsageJOY1.40×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luka Dončić audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luka Dončić have in Germany?

Luka Dončić has an estimated audience of 348,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luka Dončić fans?

23.0% of Luka Dončić fans are female, 77.0% are male, with an average age of 34.7 years.

03

Which brands do Luka Dončić fans like most?

Luka Dončić fans show strongest brand affinity for Giannis Antetokounmpo (214.31×), Luka Doncic (85.37×), and Dallas Mavericks (85.37×) over the country average.

04

Where do Luka Dončić fans live in Germany?

Luka Dončić fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Luka Dončić fans also like?

Beyond Luka Dončić itself, the audience over-indexes on Luka Doncic (85.37×), Dallas Mavericks (85.37×), Cooper Flagg (81.39×), and FIBA EuroBasket (54.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Luka Dončić audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luka Dončić. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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