Rascasse Audience Intelligence

FIBA Basketball World Cup Audience in Germany

A data profile of the people who buy, follow and care about FIBA Basketball World Cup in Germany — modelled from more than twelve digital signal sources. FIBA Basketball World Cup has an estimated audience of 501,744 people in Germany.

#35among Basketball in Germany#148among Event in Germany#913in Sports

The average FIBA Basketball World Cup fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIBA EuroBasket, Victor Wembanyama, Transfermarkt, with strongest over-indexing on FIBA EuroBasket (21.89× the country average).

Demographically, the FIBA Basketball World Cup audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIBA Basketball World Cup fan in Germany is more male, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIBA Basketball World Cup profile in Germany.

Audience size
502K
in Germany
Gender
35.7%♀
64.3% male
Age
30.8
average years
Country rank
#11714
Event in Germany
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIBA Basketball World Cup fans

35.7% are female, 64.3% are male, average age 30.8.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for FIBA Basketball World Cup audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age30.8
Estimated audience size501,744
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the FIBA Basketball World Cup audience in Germany
Age bracketShare%
16-1942%
20-2923%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

23.4%

of the worldwide FIBA Basketball World Cup audience comes from Germany.

Worldwide audience distribution share by country for FIBA Basketball World Cup
CountryShare
Germany23.4%
Spain19.1%
Italy18.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIBA Basketball World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIBA Basketball World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.16×
02Nordrhein-Westfalen~100K1.13×
03Schleswig-Holstein~20K1.10×
04Rheinland-Pfalz~30K1.09×
05Baden-Württemberg~70K1.07×
06Bayern~90K1.06×
07Mecklenburg-Vorpommern~10K1.02×
08Berlin~20K1.01×
09Sachsen~20K1.00×
10Hamburg~10K0.99×
11Hessen~40K0.97×
12Saarland~6K0.95×
13Bremen~4K0.95×
14Thüringen~10K0.92×
15Sachsen-Anhalt~10K0.91×
16Brandenburg~10K0.88×
Fig. 06

Affinity by region

Affinity by region — FIBA Basketball World Cup, Germany
0.88×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIBA Basketball World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIBA Basketball World Cup audience
#·InterestCategoryAffinity×
01FIBA EuroBasketSports21.89×
02Victor WembanyamaSports20.62×
03Luka DončićSports18.40×
04Dirk NowitzkiSports18.38×
05Caitlin ClarkSports16.66×
06Deutscher BasketballbundSports15.04×
07Stephen CurrySports15.04×
08Giannis AntetokounmpoSports13.83×
09ThingiverseArts & Culture12.12×
10Anne WünscheMovies & TV11.70×
11Luka DoncicSports10.33×
12Dallas MavericksSports10.33×
13Magenta TVMovies & TV8.50×
14NBA playoffsSports5.63×
15NBA FinalsSports5.21×
16TransfermarktSports3.93×
17SportsSports1.91×
18Borussia DortmundSports1.62×
19FIFA World CupSports1.52×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIBA Basketball World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIBA Basketball World Cup audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.45×
Pet OwnershipJOY1.24×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIBA Basketball World Cup audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.80×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIBA Basketball World Cup have in Germany?

FIBA Basketball World Cup has an estimated audience of 501,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIBA Basketball World Cup fans?

35.7% of FIBA Basketball World Cup fans are female, 64.3% are male, with an average age of 30.8 years.

03

Which brands do FIBA Basketball World Cup fans like most?

FIBA Basketball World Cup fans show strongest brand affinity for FIBA EuroBasket (21.89×), Victor Wembanyama (20.62×), and Transfermarkt (3.93×) over the country average.

04

Where do FIBA Basketball World Cup fans live in Germany?

FIBA Basketball World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do FIBA Basketball World Cup fans also like?

Beyond FIBA Basketball World Cup itself, the audience over-indexes on Victor Wembanyama (20.62×), Transfermarkt (3.93×), Thingiverse (12.12×), and Giannis Antetokounmpo (13.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See FIBA Basketball World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIBA Basketball World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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