FIBA Basketball World Cup Audience in Germany

FIBA Basketball World Cup logo

FIBA Basketball World Cup has an estimated audience of 14,568 people in Germany. 35.7% are female, 64.3% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIBA EuroBasket, Thingiverse, Transfermarkt, Dirk Nowitzki, Magenta TV.

The average FIBA Basketball World Cup fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIBA EuroBasket, Thingiverse, Transfermarkt, with strongest over-indexing on FIBA EuroBasket (21.89× the country average). Demographically, the FIBA Basketball World Cup audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of FIBA Basketball World Cup fans

Demographic split for FIBA Basketball World Cup audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age30.8
Estimated audience size14,568

Audience persona

The typical FIBA Basketball World Cup fan in Germany is more male, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for FIBA EuroBasket.

Top regions in Germany

Top regions ranked by reach for FIBA Basketball World Cup in Germany
RegionReachAffinity
Nordrhein-Westfalen126,4191.15×
Bayern88,4101.1×
Baden-Württemberg73,9711.08×
Niedersachsen58,0001.19×
Hessen36,8760.97×
Rheinland-Pfalz27,9531.11×
Sachsen24,657
Berlin22,6661.01×
Schleswig-Holstein20,0891.12×
Brandenburg13,0150.84×
Hamburg11,323
Sachsen-Anhalt11,1260.86×
Thüringen11,0260.86×
Mecklenburg-Vorpommern9,6411.01×
Saarland5,5700.91×
Bremen3,7520.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIBA Basketball World Cup audience
BrandAffinityCategory
FIBA EuroBasket21.89×Sports
Thingiverse12.12×Arts & Culture
Transfermarkt3.93×Sports
Dirk Nowitzki18.38×Sports
Magenta TV8.5×Movies & TV
Sports1.91×Sports
Luka Dončić18.4×Sports
Victor Wembanyama20.62×Sports
Borussia Dortmund1.62×Sports
Penélope Cruz14.49×Movies & TV
Deutscher Basketballbund15.04×Sports
Stephen Curry15.04×Sports
Business and industry1.51×Business & Career
Giannis Antetokounmpo13.83×Sports
NBA playoffs5.63×Sports
NBA Finals5.21×Sports
Dallas Mavericks10.33×Sports
Cooper Flagg12.12×Sports
Anthony Davis (basketball)21.16×Sports
All Quiet on the Western Front13.53×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIBA Basketball World Cup audience
TraitClusterScore
SustainabilityBALANCE1.33
ExtroversionTHRILL1.13
Sports ActivityPOWER1.09
Career OrientationPOWER1.07
Urban LifestyleOPEN1.03
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for FIBA Basketball World Cup
CountryShare
United States35.1%
Brazil7.2%
China7.1%

See FIBA Basketball World Cup audiences in other countries

More Basketball audiences in Germany

Frequently asked questions

How many fans does FIBA Basketball World Cup have in Germany?

FIBA Basketball World Cup has an estimated audience of 14,568 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of FIBA Basketball World Cup fans?

35.7% of FIBA Basketball World Cup fans are female, 64.3% are male, with an average age of 30.8 years.

Which brands do FIBA Basketball World Cup fans like most?

FIBA Basketball World Cup fans show strongest brand affinity for FIBA EuroBasket (21.89×), Thingiverse (12.12×), and Transfermarkt (3.93×) over the country average.

Where do FIBA Basketball World Cup fans live in Germany?

FIBA Basketball World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,419), Bayern (reach 88,410), and Baden-Württemberg (reach 73,971). These three regions account for the largest share of the active audience.

What other brands do FIBA Basketball World Cup fans also like?

Beyond FIBA Basketball World Cup itself, the audience over-indexes on Thingiverse (12.12×), Transfermarkt (3.93×), Dirk Nowitzki (18.38×), and Magenta TV (8.5×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIBA Basketball World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.