Rascasse Audience Intelligence

FIBA Basketball World Cup Fan Demographics in United States

FIBA Basketball World Cup has an estimated audience of 177K people in United States.

#944among Basketball in United States
#881among events in United States#6619in Sports

The average FIBA Basketball World Cup fan in United States is 32.3 years old, more male, and lives primarily in California.

Women make up 28.6% of the fan base, 11.2 percentage points fewer than the group average.

Compared with the other 2666 objects in Basketball, FIBA Basketball World Cup fans stand out for their interest in San Francisco 49ers, Kansas City Chiefs and Pittsburgh Steelers.

Interest is seasonal: July, August and September account for 77% of the year's searches, January is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Caitlin Clark, Devin Booker, WNBA, with strongest over-indexing on Caitlin Clark (8.62× the country average).

Demographically, the FIBA Basketball World Cup audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

The typical FIBA Basketball World Cup fan in United States is more male, around 32.3 years old, with strong Social Media Usage tendencies and a notable affinity for Caitlin Clark.

Category: Sports · Type: Event · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
177K
in United States
Gender
28.6%♀
71.4% male
Age
32.3
average years
Country rank
#64975
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1152%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of FIBA Basketball World Cup fans

28.6% are female, 71.4% are male, average age 32.3.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for FIBA Basketball World Cup audience in United States
MetricValue
Female28.6%
Male71.4%
Average age32.3
Estimated audience size177K
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the FIBA Basketball World Cup audience in United States
Age bracketShare%
16-2440%
25-3424%
35-4416%
45-5412%
55+9%
Fig. 04

Worldwide distribution

5.1%

of the worldwide FIBA Basketball World Cup audience comes from United States.

Worldwide audience distribution share by country for FIBA Basketball World Cup
CountryShare
Philippines25.1%
Germany15.6%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

FIBA Basketball World Cup fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming<1K1.29×
02Vermont<1K1.28×
03South Dakota<1K1.22×
04North Dakota<1K1.22×
05Rhode Island<1K1.13×
06Iowa~2K1.11×
07Delaware<1K1.11×
08Hawaii<1K1.10×
09West Virginia~1K1.08×
10Alaska<1K1.08×
11Maine<1K1.06×
12Montana<1K1.06×
13New Hampshire<1K1.05×
14Idaho~1K1.03×
15New York~10K1.01×
16Nevada~2K1.01×
17Mississippi~2K1.00×
18New Mexico~1K1.00×
19Arkansas~2K0.99×
20Nebraska~1K0.99×
21Kansas~2K0.97×
22Minnesota~3K0.96×
23Oklahoma~2K0.96×
24Connecticut~2K0.96×
25Massachusetts~4K0.95×
26New Jersey~5K0.94×
27Kentucky~2K0.94×
28Utah~2K0.94×
29Louisiana~2K0.92×
30Oregon~2K0.91×
31Indiana~3K0.90×
32Maryland~3K0.90×
33Alabama~2K0.90×
34Wisconsin~3K0.89×
35South Carolina~3K0.89×
36Illinois~6K0.87×
37Georgia~5K0.87×
38Virginia~4K0.87×
39Missouri~3K0.87×
40Arizona~3K0.86×
41Tennessee~3K0.86×
42Colorado~3K0.86×
43Washington~3K0.84×
44California~20K0.83×
45North Carolina~5K0.82×
46Michigan~4K0.82×
47Florida~9K0.79×
48Pennsylvania~5K0.79×
49Ohio~5K0.79×
50Texas~9K0.77×
Fig. 06

Affinity by region

Affinity by region — FIBA Basketball World Cup, United States
0.77×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the FIBA Basketball World Cup audience vs. the country average
#·InterestCategoryAffinity×
01Caitlin ClarkSports8.62×
02Devin BookerSports7.48×
03WNBASports6.32×
04Stephen CurrySports4.92×
05San Francisco 49ersSports4.30×
06New York KnicksSports3.79×
07Sophie CunninghamSports3.67×
08Kansas City ChiefsSports3.54×
09Cleveland CavaliersSports3.45×
10NBA playoffsSports3.23×
11Pittsburgh SteelersSports3.10×
12Green Bay PackersSports3.05×
13NBA FinalsSports2.99×
14NBA TVSports2.94×
15NikeFashion & Accessoires2.50×
16ESPNSports2.17×
17FIFA World CupSports1.70×
18SpotifyMusic & Radio1.70×
19ShoesFashion & Accessoires1.53×
20CuisineFood & Beverages1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the FIBA Basketball World Cup audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the FIBA Basketball World Cup audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.09×
Early Adopter MentalityPOWER1.05×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the FIBA Basketball World Cup audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Need for SecurityCONSERVATISM0.45×
PatriotismCONSERVATISM0.48×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

See FIBA Basketball World Cup audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in FIBA Basketball World Cup over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fiba-basketball-world-cup-73349” · Methodology