Kansas City Chiefs Audience in United States

Kansas City Chiefs logo

Kansas City Chiefs has an estimated audience of 24,636,103 people in United States. 40.2% are female, 59.8% are male, average age 34.4. Top regions: Missouri, Texas, Kansas. Top brand affinities: Los Angeles Chargers, NBA Finals, NBA playoffs, NFL Network, Los Angeles Lakers.

The average Kansas City Chiefs fan in United States is 34.4 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Kansas. Top brand affinities include Los Angeles Chargers, NBA Finals, NBA playoffs, with strongest over-indexing on Los Angeles Chargers (8.69× the country average). Demographically, the Kansas City Chiefs audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Kansas City Chiefs fans

Demographic split for Kansas City Chiefs audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.4
Estimated audience size24,636,103

Audience persona

The typical Kansas City Chiefs fan in United States is more male, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Los Angeles Chargers.

Top regions in United States

Top regions ranked by reach for Kansas City Chiefs in United States
RegionReachAffinity
Missouri2,069,2015.21×
Texas1,866,5380.88×
Kansas1,245,0366.41×
California1,144,8040.42×
Florida1,136,7980.68×
New York780,0020.57×
Pennsylvania694,8750.84×
Illinois669,9370.82×
Ohio654,7540.86×
North Carolina543,2320.73×
Michigan524,3410.81×
Georgia474,9160.63×
Iowa457,7562.26×
Colorado457,1171.18×
Tennessee391,7050.79×
Virginia384,5850.64×
Oklahoma379,4321.39×
Arizona362,3000.72×
Indiana360,4950.8×
New Jersey310,2500.5×
South Carolina304,8000.82×
Arkansas300,1001.48×
Massachusetts279,2540.58×
Nebraska269,2862.18×
Wisconsin263,9010.71×
Washington261,2810.53×
Minnesota240,6960.68×
Maryland236,3920.56×
Kentucky236,0610.76×
Louisiana234,8300.74×
Alabama222,8870.65×
Mississippi187,9730.93×
Oregon157,1190.56×
Nevada154,1980.65×
Utah145,8530.66×
Connecticut134,1750.54×
New Mexico111,6050.9×
Idaho98,6120.8×
West Virginia81,3110.71×
South Dakota69,2041.22×
Hawaii62,9060.59×
New Hampshire62,8770.65×
Maine62,1930.7×
Montana58,8760.86×
Rhode Island50,0880.64×
Delaware45,2540.67×
Wyoming37,7031.03×
North Dakota36,3190.72×
Washington, District of Columbia28,5410.39×
Alaska26,0180.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City Chiefs audience
BrandAffinityCategory
Los Angeles Chargers8.69×Sports
NBA Finals2.72×Sports
NBA playoffs2.83×Sports
NFL Network2.81×Sports
Los Angeles Lakers2.39×Sports
Macy's1.79×Shopping
Aaron Rodgers2.82×Sports
Travis Kelce3.2×Sports
Buffalo Bills2.51×Sports
San Francisco 49ers3.16×Sports
Tampa Bay Buccaneers3.27×Sports
Philadelphia Eagles2.63×Sports
FIFA World Cup1.63×Sports
Detroit Lions2.55×Sports
Seattle Seahawks2.8×Sports
LeBron James2.33×Sports
Boston Celtics2.5×Sports
Minnesota Vikings2.9×Sports
Pittsburgh Steelers2.33×Sports
Jacksonville Jaguars3.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City Chiefs audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.09
Risk AppetiteTHRILL1.08
ExtroversionTHRILL1.06
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Kansas City Chiefs
CountryShare
United States74.9%
Canada3.6%
Mexico2.3%

See Kansas City Chiefs audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Kansas City Chiefs have in United States?

Kansas City Chiefs has an estimated audience of 24,636,103 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Kansas City Chiefs fans?

40.2% of Kansas City Chiefs fans are female, 59.8% are male, with an average age of 34.4 years.

Which brands do Kansas City Chiefs fans like most?

Kansas City Chiefs fans show strongest brand affinity for Los Angeles Chargers (8.69×), NBA Finals (2.72×), and NBA playoffs (2.83×) over the country average.

Where do Kansas City Chiefs fans live in United States?

Kansas City Chiefs fans in United States are most concentrated in Missouri (reach 2,069,201), Texas (reach 1,866,538), and Kansas (reach 1,245,036). These three regions account for the largest share of the active audience.

What other brands do Kansas City Chiefs fans also like?

Beyond Kansas City Chiefs itself, the audience over-indexes on NBA Finals (2.72×), NBA playoffs (2.83×), NFL Network (2.81×), and Los Angeles Lakers (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Chiefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.