Rascasse Audience Intelligence

Kansas City Chiefs Audience in United States

A data profile of the people who buy, follow and care about Kansas City Chiefs in United States — modelled from more than twelve digital signal sources. Kansas City Chiefs has an estimated audience of 24,455,895 people in United States.

#9among American football in United States#12among Team in United States#81in Sports

The average Kansas City Chiefs fan in United States is 34.4 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, Kansas.

Top brand affinities include NBA playoffs, Los Angeles Chargers, NBA Finals, with strongest over-indexing on NBA playoffs (2.83× the country average).

Demographically, the Kansas City Chiefs audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Sports Activity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas City Chiefs fan in United States is more male, around 34.4 years old, with strong Sports Activity tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City Chiefs profile in United States.

Audience size
24.5M
in United States
Gender
40.2%♀
59.8% male
Age
34.4
average years
Country rank
#1264
Team in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City Chiefs fans

40.2% are female, 59.8% are male, average age 34.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Kansas City Chiefs audience in United States
MetricValue
Female40.2%
Male59.8%
Average age34.4
Estimated audience size24,455,895
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Kansas City Chiefs audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Kansas City Chiefs audience comes from United States.

Worldwide audience distribution share by country for Kansas City Chiefs
CountryShare
United States74.7%
Canada3.6%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City Chiefs audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas City Chiefs fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1M6.23×
02Missouri~2M5.24×
03Iowa~500K2.30×
04Nebraska~300K2.25×
05Arkansas~300K1.48×
06Oklahoma~400K1.38×
07South Dakota~80K1.38×
08Colorado~500K1.23×
09Wyoming~40K1.15×
10Mississippi~200K0.93×
11New Mexico~100K0.92×
12Montana~60K0.89×
13Ohio~600K0.83×
14Idaho~100K0.83×
15Texas~1.5M0.80×
16Pennsylvania~700K0.79×
17South Carolina~300K0.79×
18Michigan~500K0.78×
19Illinois~600K0.77×
20Indiana~300K0.77×
21North Dakota~40K0.77×
22Arizona~400K0.76×
23Tennessee~400K0.76×
24Kentucky~200K0.75×
25West Virginia~90K0.75×
26Maine~60K0.72×
27Utah~200K0.71×
28Alabama~200K0.70×
29Louisiana~200K0.70×
30Wisconsin~300K0.69×
31North Carolina~500K0.68×
32Delaware~50K0.68×
33New Hampshire~60K0.67×
34Rhode Island~50K0.67×
35Minnesota~200K0.66×
36Hawaii~70K0.65×
37Florida~1M0.64×
38Nevada~100K0.62×
39Virginia~400K0.60×
40Georgia~400K0.58×
41Washington~300K0.55×
42Massachusetts~300K0.55×
43Maryland~200K0.54×
44Oregon~200K0.54×
45Alaska~30K0.54×
46Connecticut~100K0.53×
47New York~700K0.52×
48New Jersey~300K0.46×
49Washington, District of Columbia~30K0.43×
50California~1M0.39×
Fig. 06

Affinity by region

Affinity by region — Kansas City Chiefs, United States
0.39×1.00×6.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City Chiefs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City Chiefs audience
#·InterestCategoryAffinity×
01Los Angeles ChargersSports8.69×
02Tampa Bay BuccaneersSports3.27×
03Travis KelceSports3.20×
04San Francisco 49ersSports3.16×
05Minnesota VikingsSports2.90×
06NBA playoffsSports2.83×
07Aaron RodgersSports2.82×
08NFL NetworkSports2.81×
09Seattle SeahawksSports2.80×
10NBA FinalsSports2.72×
11Philadelphia EaglesSports2.63×
12Detroit LionsSports2.55×
13Buffalo BillsSports2.51×
14Boston CelticsSports2.50×
15Los Angeles LakersSports2.39×
16WNBASports2.36×
17LeBron JamesSports2.33×
18Pittsburgh SteelersSports2.33×
19Macy'sShopping1.79×
20FIFA World CupSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City Chiefs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City Chiefs audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
Design AffinityPREMIUM1.13×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City Chiefs audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City Chiefs have in United States?

Kansas City Chiefs has an estimated audience of 24,455,895 people in United States, concentrated in Missouri and Texas.

02

What is the gender split and age of Kansas City Chiefs fans?

40.2% of Kansas City Chiefs fans are female, 59.8% are male, with an average age of 34.4 years.

03

Which brands do Kansas City Chiefs fans like most?

Kansas City Chiefs fans show strongest brand affinity for NBA playoffs (2.83×), Los Angeles Chargers (8.69×), and NBA Finals (2.72×) over the country average.

04

Where do Kansas City Chiefs fans live in United States?

Kansas City Chiefs fans in United States are most concentrated in Missouri (reach ~2M), Texas (reach ~1.5M), and Kansas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City Chiefs fans also like?

Beyond Kansas City Chiefs itself, the audience over-indexes on Los Angeles Chargers (8.69×), NBA Finals (2.72×), NFL Network (2.81×), and FIFA World Cup (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

Related rankings

See Kansas City Chiefs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City Chiefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →