Oklahoma City Thunder Audience in Germany
Oklahoma City Thunder has an estimated audience of 706,662 people in Germany. 37.8% are female, 62.2% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIBA EuroBasket, Utah Jazz, New York Knicks, Portland Trail Blazers, Taika Waititi.
The average Oklahoma City Thunder fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIBA EuroBasket, Utah Jazz, New York Knicks, with strongest over-indexing on FIBA EuroBasket (39.66× the country average). Demographically, the Oklahoma City Thunder audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Oklahoma City Thunder fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 27.0 |
| Estimated audience size | 706,662 |
Audience persona
The typical Oklahoma City Thunder fan in Germany is more male, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIBA EuroBasket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,550 | 1.15× |
| Bayern | 130,475 | 1.15× |
| Baden-Württemberg | 102,571 | 1.06× |
| Niedersachsen | 76,336 | 1.11× |
| Hessen | 69,507 | 1.29× |
| Berlin | 50,098 | 1.59× |
| Rheinland-Pfalz | 38,324 | 1.08× |
| Sachsen | 29,817 | 0.86× |
| Schleswig-Holstein | 23,609 | 0.93× |
| Hamburg | 20,170 | 1.26× |
| Thüringen | 16,257 | 0.9× |
| Brandenburg | 15,827 | 0.72× |
| Sachsen-Anhalt | 11,737 | 0.64× |
| Mecklenburg-Vorpommern | 8,824 | 0.65× |
| Bremen | 5,977 | 0.99× |
| Saarland | 5,197 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIBA EuroBasket | 39.66× | Sports |
| Utah Jazz | 40.8× | Sports |
| New York Knicks | 36.11× | Sports |
| Portland Trail Blazers | 36.32× | Sports |
| Taika Waititi | 48.61× | Movies & TV |
| Philadelphia 76ers | 35.31× | Sports |
| Indiana Pacers | 44.72× | Sports |
| San Antonio Spurs | 34.42× | Sports |
| Phoenix Suns | 31.15× | Sports |
| Nathan Fillion | 17.68× | Movies & TV |
| Atlanta Hawks | 34.89× | Sports |
| New Orleans Pelicans | 35.47× | Sports |
| Washington Wizards | 32.91× | Sports |
| Cleveland Cavaliers | 25.6× | Sports |
| Los Angeles Clippers | 29.29× | Sports |
| Charlotte Hornets | 29.4× | Sports |
| David Harbour | 12.99× | Movies & TV |
| Miami Heat | 22.12× | Sports |
| NBA playoffs | 11.12× | Sports |
| Houston Rockets | 18.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Price Sensitivity | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.15 |
| Social Media Usage | JOY | 1.08 |
| Career Orientation | POWER | 1.07 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| Brazil | 6.4% |
| Canada | 3.7% |
See Oklahoma City Thunder audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Oklahoma City Thunder have in Germany?
Oklahoma City Thunder has an estimated audience of 706,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oklahoma City Thunder fans?
37.8% of Oklahoma City Thunder fans are female, 62.2% are male, with an average age of 27.0 years.
Which brands do Oklahoma City Thunder fans like most?
Oklahoma City Thunder fans show strongest brand affinity for FIBA EuroBasket (39.66×), Utah Jazz (40.8×), and New York Knicks (36.11×) over the country average.
Where do Oklahoma City Thunder fans live in Germany?
Oklahoma City Thunder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,550), Bayern (reach 130,475), and Baden-Württemberg (reach 102,571). These three regions account for the largest share of the active audience.
What other brands do Oklahoma City Thunder fans also like?
Beyond Oklahoma City Thunder itself, the audience over-indexes on Utah Jazz (40.8×), New York Knicks (36.11×), Portland Trail Blazers (36.32×), and Taika Waititi (48.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oklahoma City Thunder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.