Rascasse Audience Intelligence

Oklahoma City Thunder Audience in Germany

A data profile of the people who buy, follow and care about Oklahoma City Thunder in Germany — modelled from more than twelve digital signal sources. Oklahoma City Thunder has an estimated audience of 684,366 people in Germany.

#22among Basketball in Germany#118among Team in Germany#705in Sports

The average Oklahoma City Thunder fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIBA EuroBasket, New York Knicks, Utah Jazz, with strongest over-indexing on FIBA EuroBasket (39.66× the country average).

Demographically, the Oklahoma City Thunder audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oklahoma City Thunder fan in Germany is more male, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma City Thunder profile in Germany.

Audience size
684K
in Germany
Gender
37.8%♀
62.2% male
Age
27.0
average years
Country rank
#9009
Team in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma City Thunder fans

37.8% are female, 62.2% are male, average age 27.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Oklahoma City Thunder audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age27.0
Estimated audience size684,366
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Oklahoma City Thunder audience in Germany
Age bracketShare%
16-1960%
20-2916%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Oklahoma City Thunder audience comes from Germany.

Worldwide audience distribution share by country for Oklahoma City Thunder
CountryShare
United States51.8%
Brazil6.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma City Thunder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oklahoma City Thunder fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.47×
02Hamburg~20K1.27×
03Hessen~70K1.25×
04Rheinland-Pfalz~40K1.14×
05Nordrhein-Westfalen~200K1.13×
06Bayern~100K1.10×
07Niedersachsen~70K1.06×
08Baden-Württemberg~100K1.05×
09Bremen~6K1.03×
10Schleswig-Holstein~20K0.91×
11Thüringen~20K0.91×
12Brandenburg~20K0.81×
13Sachsen~30K0.80×
14Saarland~7K0.77×
15Mecklenburg-Vorpommern~10K0.76×
16Sachsen-Anhalt~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Oklahoma City Thunder, Germany
0.70×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma City Thunder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma City Thunder audience
#·InterestCategoryAffinity×
01Taika WaititiMovies & TV48.61×
02Indiana PacersSports44.72×
03Utah JazzSports40.80×
04FIBA EuroBasketSports39.66×
05Portland Trail BlazersSports36.32×
06New York KnicksSports36.11×
07New Orleans PelicansSports35.47×
08Philadelphia 76ersSports35.31×
09Atlanta HawksSports34.89×
10San Antonio SpursSports34.42×
11Washington WizardsSports32.91×
12Phoenix SunsSports31.15×
13Victor WembanyamaSports30.01×
14Charlotte HornetsSports29.40×
15Los Angeles ClippersSports29.29×
16Cleveland CavaliersSports25.60×
17Miami HeatSports22.12×
18Giannis AntetokounmpoSports18.67×
19Nathan FillionMovies & TV17.68×
20David HarbourMovies & TV12.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma City Thunder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma City Thunder audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
Need for SecurityCONSERVATISM1.49×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma City Thunder audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
CreativityOPEN0.86×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma City Thunder have in Germany?

Oklahoma City Thunder has an estimated audience of 684,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oklahoma City Thunder fans?

37.8% of Oklahoma City Thunder fans are female, 62.2% are male, with an average age of 27.0 years.

03

Which brands do Oklahoma City Thunder fans like most?

Oklahoma City Thunder fans show strongest brand affinity for FIBA EuroBasket (39.66×), New York Knicks (36.11×), and Utah Jazz (40.8×) over the country average.

04

Where do Oklahoma City Thunder fans live in Germany?

Oklahoma City Thunder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma City Thunder fans also like?

Beyond Oklahoma City Thunder itself, the audience over-indexes on New York Knicks (36.11×), Utah Jazz (40.8×), San Antonio Spurs (34.42×), and Portland Trail Blazers (36.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Oklahoma City Thunder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oklahoma City Thunder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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