Rascasse Audience Intelligence

Phoenix Suns Audience in Germany

A data profile of the people who buy, follow and care about Phoenix Suns in Germany — modelled from more than twelve digital signal sources. Phoenix Suns has an estimated audience of 554,727 people in Germany.

#31among Basketball in Germany#149among Team in Germany#841in Sports

The average Phoenix Suns fan in Germany is 25.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, New York Knicks, San Antonio Spurs, with strongest over-indexing on Utah Jazz (103.64× the country average).

Demographically, the Phoenix Suns audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phoenix Suns fan in Germany is more male, around 25.5 years old, with strong Need for Security tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix Suns profile in Germany.

Audience size
555K
in Germany
Gender
38.4%♀
61.6% male
Age
25.5
average years
Country rank
#10810
Team in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix Suns fans

38.4% are female, 61.6% are male, average age 25.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Phoenix Suns audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age25.5
Estimated audience size554,727
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Phoenix Suns audience in Germany
Age bracketShare%
16-1965%
20-2916%
30-399%
40-496%
50+3%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Phoenix Suns audience comes from Germany.

Worldwide audience distribution share by country for Phoenix Suns
CountryShare
United States53.9%
Brazil5.5%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix Suns audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phoenix Suns fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.22×
02Hessen~50K1.19×
03Berlin~30K1.19×
04Baden-Württemberg~90K1.13×
05Saarland~8K1.11×
06Nordrhein-Westfalen~100K1.08×
07Hamburg~10K1.06×
08Mecklenburg-Vorpommern~10K0.99×
09Bayern~90K0.98×
10Brandenburg~20K0.96×
11Bremen~4K0.92×
12Sachsen-Anhalt~10K0.91×
13Thüringen~10K0.91×
14Schleswig-Holstein~20K0.89×
15Niedersachsen~50K0.85×
16Sachsen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Phoenix Suns, Germany
0.72×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix Suns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix Suns audience
#·InterestCategoryAffinity×
01Indiana PacersSports105.55×
02Utah JazzSports103.64×
03Memphis GrizzliesSports90.43×
04Portland Trail BlazersSports85.71×
05New Orleans PelicansSports83.48×
06Philadelphia 76ersSports83.12×
07San Antonio SpursSports82.50×
08Atlanta HawksSports82.24×
09New York KnicksSports82.07×
10Washington WizardsSports73.42×
11Victor WembanyamaSports72.50×
12Charlotte HornetsSports71.59×
13Los Angeles ClippersSports68.87×
14Detroit PistonsSports68.52×
15Cleveland CavaliersSports60.00×
16Miami HeatSports51.03×
17Luka DoncicSports45.52×
18Dallas MavericksSports45.52×
19Houston RocketsSports40.52×
20Denver NuggetsSports25.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix Suns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix Suns audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.25×
Early Adopter MentalityPOWER2.02×
Healthy LifestyleBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix Suns audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
CreativityOPEN0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix Suns have in Germany?

Phoenix Suns has an estimated audience of 554,727 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Phoenix Suns fans?

38.4% of Phoenix Suns fans are female, 61.6% are male, with an average age of 25.5 years.

03

Which brands do Phoenix Suns fans like most?

Phoenix Suns fans show strongest brand affinity for Utah Jazz (103.64×), New York Knicks (82.07×), and San Antonio Spurs (82.5×) over the country average.

04

Where do Phoenix Suns fans live in Germany?

Phoenix Suns fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix Suns fans also like?

Beyond Phoenix Suns itself, the audience over-indexes on New York Knicks (82.07×), San Antonio Spurs (82.5×), Portland Trail Blazers (85.71×), and Philadelphia 76ers (83.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Phoenix Suns audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phoenix Suns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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