Phoenix Suns Audience in Germany
Phoenix Suns has an estimated audience of 554,639 people in Germany. 38.4% are female, 61.6% are male, average age 25.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Portland Trail Blazers, Philadelphia 76ers, San Antonio Spurs.
The average Phoenix Suns fan in Germany is 25.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Portland Trail Blazers, with strongest over-indexing on Utah Jazz (103.64× the country average). Demographically, the Phoenix Suns audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Phoenix Suns fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 25.5 |
| Estimated audience size | 554,639 |
Audience persona
The typical Phoenix Suns fan in Germany is more male, around 25.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,522 | 1.14× |
| Bayern | 91,832 | 1.03× |
| Baden-Württemberg | 83,319 | 1.1× |
| Hessen | 52,492 | 1.24× |
| Niedersachsen | 46,790 | 0.87× |
| Rheinland-Pfalz | 34,211 | 1.23× |
| Berlin | 31,409 | 1.27× |
| Sachsen | 18,442 | 0.68× |
| Schleswig-Holstein | 17,116 | 0.86× |
| Brandenburg | 15,601 | 0.91× |
| Hamburg | 13,332 | 1.06× |
| Sachsen-Anhalt | 12,777 | 0.89× |
| Thüringen | 11,585 | 0.82× |
| Mecklenburg-Vorpommern | 9,512 | 0.9× |
| Saarland | 7,473 | 1.1× |
| Bremen | 4,303 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 103.64× | Sports |
| New York Knicks | 82.07× | Sports |
| Portland Trail Blazers | 85.71× | Sports |
| Philadelphia 76ers | 83.12× | Sports |
| San Antonio Spurs | 82.5× | Sports |
| Indiana Pacers | 105.55× | Sports |
| Atlanta Hawks | 82.24× | Sports |
| New Orleans Pelicans | 83.48× | Sports |
| Charlotte Hornets | 71.59× | Sports |
| Cleveland Cavaliers | 60× | Sports |
| Los Angeles Clippers | 68.87× | Sports |
| Washington Wizards | 73.42× | Sports |
| Miami Heat | 51.03× | Sports |
| Memphis Grizzlies | 90.43× | Sports |
| Victor Wembanyama | 72.5× | Sports |
| Detroit Pistons | 68.52× | Sports |
| Dallas Mavericks | 45.52× | Sports |
| Houston Rockets | 40.52× | Sports |
| Denver Nuggets | 25.89× | Sports |
| Cooper Flagg | 46.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.05 |
| Price Sensitivity | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Brazil | 5.5% |
| Canada | 3.3% |
See Phoenix Suns audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Phoenix Suns have in Germany?
Phoenix Suns has an estimated audience of 554,639 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phoenix Suns fans?
38.4% of Phoenix Suns fans are female, 61.6% are male, with an average age of 25.5 years.
Which brands do Phoenix Suns fans like most?
Phoenix Suns fans show strongest brand affinity for Utah Jazz (103.64×), New York Knicks (82.07×), and Portland Trail Blazers (85.71×) over the country average.
Where do Phoenix Suns fans live in Germany?
Phoenix Suns fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,522), Bayern (reach 91,832), and Baden-Württemberg (reach 83,319). These three regions account for the largest share of the active audience.
What other brands do Phoenix Suns fans also like?
Beyond Phoenix Suns itself, the audience over-indexes on New York Knicks (82.07×), Portland Trail Blazers (85.71×), Philadelphia 76ers (83.12×), and San Antonio Spurs (82.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phoenix Suns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.