Los Angeles Clippers Audience in Germany
Los Angeles Clippers has an estimated audience of 425,205 people in Germany. 54.7% are female, 45.3% are male, average age 25.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Will Smith, Will Smith, Orlando Magic, Houston Rockets, Dallas Mavericks.
The average Los Angeles Clippers fan in Germany is 25.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Will Smith, Will Smith, Orlando Magic, with strongest over-indexing on Will Smith (34.13× the country average). Demographically, the Los Angeles Clippers audience skews balanced with an average age of 25.2, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Los Angeles Clippers fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 25.2 |
| Estimated audience size | 425,205 |
Audience persona
The typical Los Angeles Clippers fan in Germany is balanced, around 25.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Will Smith.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,628 | 1.09× |
| Bayern | 78,309 | 1.15× |
| Baden-Württemberg | 69,452 | 1.2× |
| Niedersachsen | 42,725 | 1.03× |
| Hessen | 41,406 | 1.28× |
| Berlin | 27,278 | 1.43× |
| Rheinland-Pfalz | 21,673 | 1.02× |
| Sachsen | 16,144 | 0.77× |
| Schleswig-Holstein | 15,019 | 0.98× |
| Hamburg | 12,677 | 1.32× |
| Brandenburg | 9,417 | 0.71× |
| Thüringen | 7,351 | 0.68× |
| Mecklenburg-Vorpommern | 7,094 | 0.87× |
| Sachsen-Anhalt | 7,071 | 0.64× |
| Saarland | 4,021 | 0.77× |
| Bremen | 3,799 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Will Smith | 34.13× | Sports |
| Will Smith | 34.13× | Sports |
| Orlando Magic | 27.99× | Sports |
| Houston Rockets | 25.58× | Sports |
| Dallas Mavericks | 27.42× | Sports |
| Pickleball | 30.28× | Sports |
| Miami Heat | 26.9× | Sports |
| Major League Soccer | 16.59× | Sports |
| Los Angeles Lakers | 14.24× | Sports |
| Oklahoma City Thunder | 23.47× | Sports |
| San Antonio Spurs | 28.24× | Sports |
| New York Knicks | 25.78× | Sports |
| Borussia Dortmund | 2.98× | Sports |
| Chicago Bulls | 16.83× | Sports |
| NFL | 7.54× | Sports |
| Tom Brady | 23.34× | Sports |
| Cooper Flagg | 26.78× | Sports |
| Cleveland Cavaliers | 23.81× | Sports |
| Phoenix Suns | 23.81× | Sports |
| Golden State Warriors | 13.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.79 |
| Spirituality | BALANCE | 1.23 |
| Career Orientation | POWER | 1.16 |
| Social Media Usage | JOY | 1.15 |
| Risk Appetite | THRILL | 1.15 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.9% |
| Brazil | 6.3% |
| Canada | 4.1% |
See Los Angeles Clippers audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Los Angeles Clippers have in Germany?
Los Angeles Clippers has an estimated audience of 425,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Los Angeles Clippers fans?
54.7% of Los Angeles Clippers fans are female, 45.3% are male, with an average age of 25.2 years.
Which brands do Los Angeles Clippers fans like most?
Los Angeles Clippers fans show strongest brand affinity for Will Smith (34.13×), Will Smith (34.13×), and Orlando Magic (27.99×) over the country average.
Where do Los Angeles Clippers fans live in Germany?
Los Angeles Clippers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,628), Bayern (reach 78,309), and Baden-Württemberg (reach 69,452). These three regions account for the largest share of the active audience.
What other brands do Los Angeles Clippers fans also like?
Beyond Los Angeles Clippers itself, the audience over-indexes on Will Smith (34.13×), Orlando Magic (27.99×), Houston Rockets (25.58×), and Dallas Mavericks (27.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Los Angeles Clippers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.