Los Angeles Lakers Audience in Germany
Los Angeles Lakers has an estimated audience of 1,962,058 people in Germany. 38.6% are female, 61.4% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NBA playoffs, NBA Finals, FIBA EuroBasket, Jimmy Butler, Sports.
The average Los Angeles Lakers fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NBA playoffs, NBA Finals, FIBA EuroBasket, with strongest over-indexing on NBA playoffs (9.46× the country average). Demographically, the Los Angeles Lakers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Los Angeles Lakers fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 30.5 |
| Estimated audience size | 1,962,058 |
Audience persona
The typical Los Angeles Lakers fan in Germany is more male, around 30.5 years old, with strong Risk Appetite tendencies and a notable affinity for NBA playoffs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 516,610 | 1.2× |
| Bayern | 369,791 | 1.17× |
| Baden-Württemberg | 309,154 | 1.15× |
| Hessen | 197,295 | 1.32× |
| Niedersachsen | 192,666 | 1.01× |
| Berlin | 117,493 | 1.34× |
| Rheinland-Pfalz | 108,823 | 1.11× |
| Sachsen | 77,782 | 0.81× |
| Schleswig-Holstein | 60,401 | 0.86× |
| Hamburg | 55,946 | 1.26× |
| Brandenburg | 45,613 | 0.75× |
| Sachsen-Anhalt | 39,608 | 0.78× |
| Thüringen | 39,214 | 0.78× |
| Mecklenburg-Vorpommern | 25,754 | 0.69× |
| Bremen | 17,936 | 1.07× |
| Saarland | 16,760 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 9.46× | Sports |
| NBA Finals | 8.21× | Sports |
| FIBA EuroBasket | 15.07× | Sports |
| Jimmy Butler | 32.95× | Sports |
| Sports | 1.64× | Sports |
| TikTok | 1.89× | Internet & Social Media |
| Movies | 1.64× | Movies & TV |
| Caitlin Clark | 19.75× | Sports |
| Transfermarkt | 2.65× | Sports |
| LeBron James | 7.77× | Sports |
| Dennis Rodman | 15.76× | Sports |
| Chicago Bulls | 7.16× | Sports |
| Western Conference (NBA) | 69.5× | |
| NBA | 3.33× | Sports |
| Jason Kidd | 56.47× | Sports |
| FIFA World Cup | 1.65× | Sports |
| Gaming computer | 3.27× | Technology & Electronics |
| UEFA Champions League | 1.54× | Sports |
| American Basketball Association | 29.62× | Sports |
| Gaming | 3.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.41 |
| Luxury Orientation | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| China | 7.9% |
| Philippines | 5.2% |
See Los Angeles Lakers audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Los Angeles Lakers have in Germany?
Los Angeles Lakers has an estimated audience of 1,962,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Los Angeles Lakers fans?
38.6% of Los Angeles Lakers fans are female, 61.4% are male, with an average age of 30.5 years.
Which brands do Los Angeles Lakers fans like most?
Los Angeles Lakers fans show strongest brand affinity for NBA playoffs (9.46×), NBA Finals (8.21×), and FIBA EuroBasket (15.07×) over the country average.
Where do Los Angeles Lakers fans live in Germany?
Los Angeles Lakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 516,610), Bayern (reach 369,791), and Baden-Württemberg (reach 309,154). These three regions account for the largest share of the active audience.
What other brands do Los Angeles Lakers fans also like?
Beyond Los Angeles Lakers itself, the audience over-indexes on NBA Finals (8.21×), FIBA EuroBasket (15.07×), Jimmy Butler (32.95×), and Sports (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.