Rascasse Audience Intelligence

Los Angeles Lakers Audience in Germany

A data profile of the people who buy, follow and care about Los Angeles Lakers in Germany — modelled from more than twelve digital signal sources. Los Angeles Lakers has an estimated audience of 1,963,847 people in Germany.

#7among Basketball in Germany#57among Team in Germany#300in Sports

The average Los Angeles Lakers fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NBA playoffs, NBA Finals, FIBA EuroBasket, with strongest over-indexing on NBA playoffs (9.46× the country average).

Demographically, the Los Angeles Lakers audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Los Angeles Lakers fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Lakers profile in Germany.

Audience size
2M
in Germany
Gender
38.6%♀
61.4% male
Age
30.5
average years
Country rank
#3427
Team in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Lakers fans

38.6% are female, 61.4% are male, average age 30.5.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Los Angeles Lakers audience in Germany
MetricValue
Female38.6%
Male61.4%
Average age30.5
Estimated audience size1,963,847
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Los Angeles Lakers audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Los Angeles Lakers audience comes from Germany.

Worldwide audience distribution share by country for Los Angeles Lakers
CountryShare
United States42.0%
China7.8%
Philippines5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Lakers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Los Angeles Lakers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.30×
02Hessen~200K1.26×
03Hamburg~60K1.24×
04Nordrhein-Westfalen~500K1.19×
05Bayern~400K1.16×
06Baden-Württemberg~300K1.15×
07Bremen~20K1.09×
08Rheinland-Pfalz~100K1.08×
09Niedersachsen~200K0.99×
10Schleswig-Holstein~60K0.87×
11Sachsen~80K0.81×
12Brandenburg~50K0.80×
13Sachsen-Anhalt~40K0.80×
14Thüringen~40K0.80×
15Saarland~20K0.79×
16Mecklenburg-Vorpommern~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Lakers, Germany
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Lakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Lakers audience
#·InterestCategoryAffinity×
01Western Conference (NBA)Brand69.50×
02Jason KiddSports56.47×
03Jimmy ButlerSports32.95×
04Caitlin ClarkSports19.75×
05Dennis RodmanSports15.76×
06FIBA EuroBasketSports15.07×
07Sophie CunninghamSports13.31×
08NBA playoffsSports9.46×
09NBA FinalsSports8.21×
10LeBron JamesSports7.77×
11Chicago BullsSports7.16×
12Dennis SchröderSports5.36×
13NBASports3.33×
14Gaming computerTechnology & Electronics3.27×
15TransfermarktSports2.65×
16TikTokInternet & Social Media1.89×
17FIFA World CupSports1.65×
18SportsSports1.64×
19MoviesMovies & TV1.64×
20UEFA Champions LeagueSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Lakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Lakers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Urban LifestyleOPEN1.24×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Lakers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Quality AwarenessPREMIUM0.65×
TraditionCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Lakers have in Germany?

Los Angeles Lakers has an estimated audience of 1,963,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Los Angeles Lakers fans?

38.6% of Los Angeles Lakers fans are female, 61.4% are male, with an average age of 30.5 years.

03

Which brands do Los Angeles Lakers fans like most?

Los Angeles Lakers fans show strongest brand affinity for NBA playoffs (9.46×), NBA Finals (8.21×), and FIBA EuroBasket (15.07×) over the country average.

04

Where do Los Angeles Lakers fans live in Germany?

Los Angeles Lakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Lakers fans also like?

Beyond Los Angeles Lakers itself, the audience over-indexes on NBA Finals (8.21×), FIBA EuroBasket (15.07×), Jimmy Butler (32.95×), and Sports (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Los Angeles Lakers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →