Rascasse Audience Intelligence

Los Angeles Lakers Fan Demographics in United States

Los Angeles Lakers has an estimated audience of 45M people in United States.

#3among Basketball in United States
#1among teams in United States#26in Sports

The average Los Angeles Lakers fan in United States is 32.0 years old, more male, and lives primarily in California.

By number of fans, Los Angeles Lakers ranks #1 among the 30 NBA teams in United States — 3.3× the group median.

Its fans are 1.5 years older than the group average of 30.5.

Women make up 38.2% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Los Angeles Lakers fans stand out for their interest in NBA on ESPN, James Harden and NFL Network.

In Q3/2026, search interest was +6.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: February, March and April account for 42% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include NBA playoffs, NBA Finals, NBA on ESPN, with strongest over-indexing on NBA playoffs (4.97× the country average).

Demographically, the Los Angeles Lakers audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Los Angeles Lakers fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
45M
in United States
Gender
38.2%♀
61.8% male
Age
32.0
average years
Country rank
#486
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Los Angeles Lakers fans

38.2% are female, 61.8% are male, average age 32.0.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Los Angeles Lakers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age32.0
Estimated audience size45M
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Los Angeles Lakers audience in United States
Age bracketShare%
16-2442%
25-3422%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Los Angeles Lakers audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Lakers
CountryShare
United States47.1%
China6.9%
Philippines5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Los Angeles Lakers fans by region: top regions in United States
#RegionReachAffinity×
01California~11M2.10×
02Mississippi~800K2.04×
03Hawaii~400K1.83×
04Nevada~700K1.67×
05Louisiana~900K1.50×
06Arkansas~600K1.46×
07Tennessee~1.5M1.39×
08Georgia~2M1.37×
09South Carolina~1M1.34×
10Alabama~900K1.33×
11New Mexico~400K1.25×
12North Carolina~2M1.19×
13Arizona~1M1.17×
14Ohio~2M1.16×
15Oklahoma~600K1.11×
16Texas~3.5M1.09×
17Florida~3M1.03×
18Maryland~900K1.02×
19Virginia~1M1.00×
20Missouri~800K0.98×
21Kentucky~600K0.93×
22Colorado~700K0.92×
23Illinois~1.5M0.91×
24Indiana~800K0.91×
25Minnesota~700K0.90×
26Michigan~1M0.87×
27Washington, District of Columbia~80K0.86×
28South Dakota~100K0.85×
29North Dakota~90K0.85×
30New York~2M0.83×
31West Virginia~200K0.82×
32Delaware~100K0.81×
33Iowa~300K0.80×
34New Jersey~1M0.79×
35Connecticut~400K0.79×
36Nebraska~200K0.77×
37Montana~100K0.77×
38Oregon~400K0.74×
39Kansas~300K0.74×
40Idaho~200K0.73×
41Alaska~70K0.72×
42Washington~700K0.70×
43Pennsylvania~1M0.69×
44Utah~300K0.69×
45Rhode Island~100K0.67×
46Massachusetts~600K0.63×
47Wyoming~50K0.62×
48Wisconsin~500K0.58×
49Maine~80K0.46×
50New Hampshire~80K0.45×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Lakers, United States
0.45×1.00×2.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Los Angeles Lakers audience vs. the country average
#·InterestCategoryAffinity×
01NBA playoffsSports4.97×
02NBA FinalsSports4.95×
03NBA on ESPNSports4.65×
04Michael JordanSports4.50×
05NBA TVSports4.30×
06Cleveland CavaliersSports3.95×
07James HardenSports3.87×
08Boston CelticsSports3.15×
09WNBASports3.00×
10New York KnicksSports2.85×
11Oklahoma City ThunderSports2.41×
12NFL NetworkSports2.30×
13Hair ExtensionsBeauty & Wellness2.20×
14East Coast hip hopMusic & Radio2.06×
15Golden State WarriorsSports1.92×
16LeBron JamesSports1.90×
17NikeFashion & Accessoires1.86×
18College footballSports1.63×
19NBASports1.55×
20Team sportSports1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Los Angeles Lakers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Los Angeles Lakers audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.08×
Social Media UsageJOY1.01×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Los Angeles Lakers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Los Angeles Lakers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/los-angeles-lakers-12618” · Methodology