A data profile of the people who buy, follow and care about Los Angeles Lakers in Brazil — modelled from more than twelve digital signal sources. Los Angeles Lakers has an estimated audience of 4,286,147 people in Brazil.
The average Los Angeles Lakers fan in Brazil is 33.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include NBA, Betano, NBA playoffs, with strongest over-indexing on NBA (6.42× the country average).
Demographically, the Los Angeles Lakers audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Los Angeles Lakers fan in Brazil is balanced, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA.
The key figures that characterise the Los Angeles Lakers profile in Brazil.
46.4% are female, 53.6% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 33.8 |
| Estimated audience size | 4,286,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Los Angeles Lakers audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 42.0% |
| China | 7.8% |
| Philippines | 5.2% |
Where the Los Angeles Lakers audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~100K | 1.49× | |
| 02 | Rio de Janeiro | ~600K | 1.45× | |
| 03 | São Paulo | ~1.5M | 1.23× | |
| 04 | Espírito Santo | ~100K | 1.18× | |
| 05 | Federal District | ~80K | 1.17× | |
| 06 | Minas Gerais | ~500K | 1.11× | |
| 07 | Acre | ~20K | 1.07× | |
| 08 | Rio Grande do Sul | ~300K | 1.05× | |
| 09 | Mato Grosso do Sul | ~60K | 1.00× | |
| 10 | Roraima | ~10K | 1.00× | |
| 11 | Rondônia | ~30K | 0.98× | |
| 12 | Mato Grosso | ~80K | 0.97× | |
| 13 | Pernambuco | ~200K | 0.96× | |
| 14 | Paraná | ~200K | 0.95× | |
| 15 | Alagoas | ~60K | 0.95× | |
| 16 | Amapá | ~10K | 0.95× | |
| 17 | Santa Catarina | ~200K | 0.93× | |
| 18 | Maranhão | ~100K | 0.93× | |
| 19 | Rio Grande do Norte | ~70K | 0.92× | |
| 20 | Goiás | ~100K | 0.91× | |
| 21 | Piauí | ~50K | 0.91× | |
| 22 | Pará | ~100K | 0.90× | |
| 23 | Bahia | ~200K | 0.86× | |
| 24 | Sergipe | ~40K | 0.85× | |
| 25 | Paraíba | ~70K | 0.84× | |
| 26 | Ceará | ~100K | 0.76× | |
| 27 | Tocantins | ~20K | 0.75× |
The strongest cross-interests of the Los Angeles Lakers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kobe Bryant | Sports | 13.76× | ||
| 02 | NBA playoffs | Sports | 13.01× | ||
| 03 | NBA Finals | Sports | 12.84× | ||
| 04 | Michael Jordan | Sports | 9.87× | ||
| 05 | Boston Celtics | Sports | 9.33× | ||
| 06 | Chicago Bulls | Sports | 8.64× | ||
| 07 | LeBron James | Sports | 8.41× | ||
| 08 | San Antonio Spurs | Sports | 7.06× | ||
| 09 | Oklahoma City Thunder | Sports | 7.04× | ||
| 10 | NBA | Sports | 6.42× | ||
| 11 | Golden State Warriors | Sports | 5.78× | ||
| 12 | Memphis Depay | Sports | 3.91× | ||
| 13 | Serie A | Sports | 2.97× | ||
| 14 | Betano | Games | 2.87× | ||
| 15 | Sofascore | Sports | 2.85× | ||
| 16 | Superman | Movies & TV | 1.87× | ||
| 17 | Seleção Brasileira | Sports | 1.75× | ||
| 18 | Neymar | Sports | 1.75× | ||
| 19 | Real Madrid C.F. | Sports | 1.56× | ||
| 20 | João Fonseca | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.85× | |
| Risk Appetite | THRILL | 1.33× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Creativity | OPEN | 0.84× | |
| DIY Mentality | THRILL | 0.84× |
Los Angeles Lakers has an estimated audience of 4,286,147 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
46.4% of Los Angeles Lakers fans are female, 53.6% are male, with an average age of 33.8 years.
Los Angeles Lakers fans show strongest brand affinity for NBA (6.42×), Betano (2.87×), and NBA playoffs (13.01×) over the country average.
Los Angeles Lakers fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Los Angeles Lakers itself, the audience over-indexes on Betano (2.87×), NBA playoffs (13.01×), NBA Finals (12.84×), and Chicago Bulls (8.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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