A data profile of the people who buy, follow and care about Los Angeles Lakers in Japan — modelled from more than twelve digital signal sources. Los Angeles Lakers has an estimated audience of 4,060,659 people in Japan.
Los Angeles Lakers has an estimated audience of 4,060,659 people in Japan. 42.3% are female, 57.7% are male, average age 32.2. Top brand affinities: NBA Finals, NBA, NBA playoffs, Golden State Warriors, San Antonio Spurs.
Top brand affinities include NBA Finals, NBA, NBA playoffs, with strongest over-indexing on NBA Finals (12.45× the country average).
Demographically, the Los Angeles Lakers audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Los Angeles Lakers fan in Japan is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for NBA Finals.
The key figures that characterise the Los Angeles Lakers profile in Japan.
42.3% are female, 57.7% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 32.2 |
| Estimated audience size | 4,060,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Los Angeles Lakers audience comes from Japan.
| Country | Share |
|---|---|
| United States | 42.0% |
| China | 7.8% |
| Philippines | 5.2% |
The strongest cross-interests of the Los Angeles Lakers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Antonio Spurs | Sports | 19.06× | ||
| 02 | Minnesota Timberwolves | Sports | 17.23× | ||
| 03 | Los Angeles Clippers | Sports | 14.63× | ||
| 04 | Washington Wizards | Sports | 13.51× | ||
| 05 | NBA Finals | Sports | 12.45× | ||
| 06 | NBA playoffs | Sports | 12.44× | ||
| 07 | New York Knicks | Sports | 10.85× | ||
| 08 | Golden State Warriors | Sports | 10.03× | ||
| 09 | NBA | Sports | 9.44× | ||
| 10 | Rugby league | Sports | 8.31× | ||
| 11 | College basketball | Sports | 5.05× | ||
| 12 | Fragrance oil | Beauty & Wellness | 2.95× | ||
| 13 | Basketball | Sports | 2.44× | ||
| 14 | Commercial mortgage | Business & Career | 2.41× | ||
| 15 | Moving company | Home & Garden | 2.13× | ||
| 16 | Local food | Food & Beverages | 2.00× | ||
| 17 | FIFA World Cup | Sports | 1.97× | ||
| 18 | Sports | Sports | 1.93× | ||
| 19 | Entertainment | Movies & TV | 1.78× | ||
| 20 | Tokyo | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Community Orientation | OPEN | 1.42× | |
| Luxury Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Japan who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Japan. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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