Chicago Bulls Audience in Germany
Chicago Bulls has an estimated audience of 1,239,026 people in Germany. 34.5% are female, 65.5% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: NBA playoffs, NBA Finals, TikTok, Boston Celtics, Los Angeles Lakers.
The average Chicago Bulls fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include NBA playoffs, NBA Finals, TikTok, with strongest over-indexing on NBA playoffs (22.05× the country average). Demographically, the Chicago Bulls audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Chicago Bulls fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 27.0 |
| Estimated audience size | 1,239,026 |
Audience persona
The typical Chicago Bulls fan in Germany is more male, around 27.0 years old, with strong Risk Appetite tendencies and a notable affinity for NBA playoffs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 329,730 | 1.22× |
| Bayern | 203,877 | 1.02× |
| Baden-Württemberg | 190,752 | 1.13× |
| Niedersachsen | 119,971 | 1× |
| Hessen | 114,849 | 1.22× |
| Rheinland-Pfalz | 66,607 | 1.07× |
| Berlin | 62,602 | 1.13× |
| Sachsen | 53,964 | 0.89× |
| Schleswig-Holstein | 44,674 | 1× |
| Hamburg | 35,333 | 1.26× |
| Brandenburg | 32,470 | 0.84× |
| Sachsen-Anhalt | 28,339 | 0.88× |
| Thüringen | 26,805 | 0.85× |
| Mecklenburg-Vorpommern | 16,387 | 0.69× |
| Saarland | 12,649 | 0.83× |
| Bremen | 10,179 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 22.05× | Sports |
| NBA Finals | 18.49× | Sports |
| TikTok | 3.38× | Internet & Social Media |
| Boston Celtics | 18.66× | Sports |
| Los Angeles Lakers | 10.99× | Sports |
| New York Knicks | 18.44× | Sports |
| Utah Jazz | 20× | Sports |
| Golden State Warriors | 9.99× | Sports |
| Charlotte Hornets | 20.44× | Sports |
| LeBron James | 12.25× | Sports |
| FIFA World Cup | 2.93× | Sports |
| Transfermarkt | 3.73× | Sports |
| Philadelphia 76ers | 17.83× | Sports |
| Washington Wizards | 20.98× | Sports |
| Portland Trail Blazers | 18.03× | Sports |
| Michael Jordan | 11.79× | Sports |
| Movies | 2.12× | Movies & TV |
| San Antonio Spurs | 17.19× | Sports |
| Cleveland Cavaliers | 15.9× | Sports |
| Jimmy Butler | 32.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.54 |
| Early Adopter Mentality | POWER | 1.48 |
| Career Orientation | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.08 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.2% |
| Brazil | 8.2% |
| Canada | 3.4% |
See Chicago Bulls audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Chicago Bulls have in Germany?
Chicago Bulls has an estimated audience of 1,239,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicago Bulls fans?
34.5% of Chicago Bulls fans are female, 65.5% are male, with an average age of 27.0 years.
Which brands do Chicago Bulls fans like most?
Chicago Bulls fans show strongest brand affinity for NBA playoffs (22.05×), NBA Finals (18.49×), and TikTok (3.38×) over the country average.
Where do Chicago Bulls fans live in Germany?
Chicago Bulls fans in Germany are most concentrated in Nordrhein-Westfalen (reach 329,730), Bayern (reach 203,877), and Baden-Württemberg (reach 190,752). These three regions account for the largest share of the active audience.
What other brands do Chicago Bulls fans also like?
Beyond Chicago Bulls itself, the audience over-indexes on NBA Finals (18.49×), TikTok (3.38×), Boston Celtics (18.66×), and Los Angeles Lakers (10.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago Bulls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.