Rascasse Audience Intelligence

Michael Jordan Audience in Germany

A data profile of the people who buy, follow and care about Michael Jordan in Germany — modelled from more than twelve digital signal sources. Michael Jordan has an estimated audience of 1,006,612 people in Germany.

#14among Basketball in Germany#907among Person in Germany#521in Sports

The average Michael Jordan fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NBA playoffs, NBA Finals, FIFA World Cup, with strongest over-indexing on NBA playoffs (14.67× the country average).

Demographically, the Michael Jordan audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Michael Jordan fan in Germany is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Jordan profile in Germany.

Audience size
1M
in Germany
Gender
37.0%♀
63.0% male
Age
30.3
average years
Country rank
#6483
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Jordan fans

37.0% are female, 63.0% are male, average age 30.3.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Michael Jordan audience in Germany
MetricValue
Female37.0%
Male63.0%
Average age30.3
Estimated audience size1,006,612
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Michael Jordan audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Michael Jordan audience comes from Germany.

Worldwide audience distribution share by country for Michael Jordan
CountryShare
United States46.9%
Brazil7.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Jordan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Michael Jordan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K1.16×
02Hamburg~30K1.13×
03Baden-Württemberg~200K1.12×
04Berlin~50K1.12×
05Nordrhein-Westfalen~300K1.11×
06Rheinland-Pfalz~60K1.08×
07Bremen~10K1.08×
08Bayern~200K1.07×
09Niedersachsen~100K1.02×
10Schleswig-Holstein~40K0.99×
11Saarland~10K0.94×
12Brandenburg~30K0.92×
13Sachsen~40K0.86×
14Sachsen-Anhalt~20K0.83×
15Thüringen~20K0.80×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Michael Jordan, Germany
0.80×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Jordan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Jordan audience
#·InterestCategoryAffinity×
01Caitlin ClarkSports17.48×
02NBA playoffsSports14.67×
03FIBA EuroBasketSports14.65×
04NBA FinalsSports13.43×
05Chicago BullsSports11.96×
06Boston CelticsSports11.13×
07LeBron JamesSports9.58×
08Los Angeles LakersSports8.61×
09Golden State WarriorsSports6.46×
10Dennis SchröderSports6.06×
11NBASports5.44×
12Underground hip hopMusic & Radio5.35×
13TwitchGames3.05×
14FIFA World CupSports2.54×
15UEFA Champions LeagueSports2.14×
16MoviesMovies & TV1.95×
17TikTokInternet & Social Media1.95×
18BundesligaSports1.94×
19SportsSports1.91×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Jordan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Jordan audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.04×
Risk AppetiteTHRILL1.51×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Jordan audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
Convenience OrientationPREMIUM0.70×
IndividualismJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Jordan have in Germany?

Michael Jordan has an estimated audience of 1,006,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Michael Jordan fans?

37.0% of Michael Jordan fans are female, 63.0% are male, with an average age of 30.3 years.

03

Which brands do Michael Jordan fans like most?

Michael Jordan fans show strongest brand affinity for NBA playoffs (14.67×), NBA Finals (13.43×), and FIFA World Cup (2.54×) over the country average.

04

Where do Michael Jordan fans live in Germany?

Michael Jordan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Jordan fans also like?

Beyond Michael Jordan itself, the audience over-indexes on NBA Finals (13.43×), FIFA World Cup (2.54×), Chicago Bulls (11.96×), and NBA (5.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Michael Jordan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Michael Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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