LeBron James Audience in Germany
LeBron James has an estimated audience of 1,146,044 people in Germany. 37.8% are female, 62.2% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jon Bernthal, Nicholas Hoult, NBA playoffs, NBA Finals, Jimmy Butler.
The average LeBron James fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jon Bernthal, Nicholas Hoult, NBA playoffs, with strongest over-indexing on Jon Bernthal (24.67× the country average). Demographically, the LeBron James audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of LeBron James fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 30.1 |
| Estimated audience size | 1,146,044 |
Audience persona
The typical LeBron James fan in Germany is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jon Bernthal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,185 | 1.2× |
| Bayern | 212,783 | 1.16× |
| Baden-Württemberg | 184,718 | 1.18× |
| Niedersachsen | 118,203 | 1.06× |
| Hessen | 111,680 | 1.28× |
| Berlin | 65,855 | 1.29× |
| Rheinland-Pfalz | 61,848 | 1.08× |
| Sachsen | 46,323 | 0.82× |
| Schleswig-Holstein | 40,614 | 0.99× |
| Hamburg | 32,335 | 1.25× |
| Brandenburg | 28,875 | 0.81× |
| Sachsen-Anhalt | 20,165 | 0.68× |
| Thüringen | 19,981 | 0.68× |
| Mecklenburg-Vorpommern | 15,761 | 0.72× |
| Saarland | 10,885 | 0.77× |
| Bremen | 10,100 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jon Bernthal | 24.67× | Movies & TV |
| Nicholas Hoult | 24.47× | Movies & TV |
| NBA playoffs | 13.79× | Sports |
| NBA Finals | 12.56× | Sports |
| Jimmy Butler | 31.76× | Sports |
| Los Angeles Lakers | 8.18× | Sports |
| Transfermarkt | 3.32× | Sports |
| Sports | 1.82× | Sports |
| FIBA EuroBasket | 11.57× | Sports |
| Caitlin Clark | 20.37× | Sports |
| Chicago Bulls | 8.4× | Sports |
| Movies | 1.54× | Movies & TV |
| FIFA World Cup | 1.97× | Sports |
| Paris Saint-Germain Féminines | 5.87× | Sports |
| NBA | 3.62× | Sports |
| Western Conference (NBA) | 72.56× | |
| Boston Celtics | 8.54× | Sports |
| UEFA Champions League | 1.73× | Sports |
| Gaming computer | 3.52× | Technology & Electronics |
| Jason Kidd | 54.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.22 |
| Social Media Usage | JOY | 1.18 |
| Risk Appetite | THRILL | 1.18 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Brazil | 4.8% |
| Canada | 4.2% |
See LeBron James audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does LeBron James have in Germany?
LeBron James has an estimated audience of 1,146,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LeBron James fans?
37.8% of LeBron James fans are female, 62.2% are male, with an average age of 30.1 years.
Which brands do LeBron James fans like most?
LeBron James fans show strongest brand affinity for Jon Bernthal (24.67×), Nicholas Hoult (24.47×), and NBA playoffs (13.79×) over the country average.
Where do LeBron James fans live in Germany?
LeBron James fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,185), Bayern (reach 212,783), and Baden-Württemberg (reach 184,718). These three regions account for the largest share of the active audience.
What other brands do LeBron James fans also like?
Beyond LeBron James itself, the audience over-indexes on Nicholas Hoult (24.47×), NBA playoffs (13.79×), NBA Finals (12.56×), and Jimmy Butler (31.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LeBron James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.