Rascasse Audience Intelligence

LeBron James Audience in Germany

A data profile of the people who buy, follow and care about LeBron James in Germany — modelled from more than twelve digital signal sources. LeBron James has an estimated audience of 1,136,271 people in Germany.

#12among Basketball in Germany#772among Person in Germany#479in Sports

The average LeBron James fan in Germany is 30.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nicholas Hoult, Jon Bernthal, NBA playoffs, with strongest over-indexing on Nicholas Hoult (24.47× the country average).

Demographically, the LeBron James audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LeBron James fan in Germany is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nicholas Hoult.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LeBron James profile in Germany.

Audience size
1.1M
in Germany
Gender
37.8%♀
62.2% male
Age
30.1
average years
Country rank
#5814
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LeBron James fans

37.8% are female, 62.2% are male, average age 30.1.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for LeBron James audience in Germany
MetricValue
Female37.8%
Male62.2%
Average age30.1
Estimated audience size1,136,271
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the LeBron James audience in Germany
Age bracketShare%
16-1945%
20-2922%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

2.1%

of the worldwide LeBron James audience comes from Germany.

Worldwide audience distribution share by country for LeBron James
CountryShare
United States50.6%
Brazil4.9%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LeBron James audience in Germany is strongest.

Fig. 05

Top regions by affinity

LeBron James fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.24×
02Berlin~60K1.24×
03Hamburg~30K1.22×
04Nordrhein-Westfalen~300K1.17×
05Baden-Württemberg~200K1.15×
06Bayern~200K1.12×
07Bremen~10K1.11×
08Rheinland-Pfalz~60K1.08×
09Niedersachsen~100K1.04×
10Schleswig-Holstein~40K0.97×
11Saarland~10K0.84×
12Brandenburg~30K0.83×
13Sachsen~50K0.82×
14Mecklenburg-Vorpommern~20K0.76×
15Thüringen~20K0.73×
16Sachsen-Anhalt~20K0.71×
Fig. 06

Affinity by region

Affinity by region — LeBron James, Germany
0.71×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LeBron James audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LeBron James audience
#·InterestCategoryAffinity×
01Western Conference (NBA)Brand72.56×
02Jimmy ButlerSports31.76×
03Jon BernthalMovies & TV24.67×
04Nicholas HoultMovies & TV24.47×
05Caitlin ClarkSports20.37×
06NBA playoffsSports13.79×
07Sophie CunninghamSports13.52×
08NBA FinalsSports12.56×
09FIBA EuroBasketSports11.57×
10Victor WembanyamaSports11.22×
11Chicago BullsSports8.40×
12Los Angeles LakersSports8.18×
13Paris Saint-Germain FémininesSports5.87×
14Dennis SchröderSports5.25×
15NBASports3.62×
16TransfermarktSports3.32×
17FIFA World CupSports1.97×
18SportsSports1.82×
19UEFA Champions LeagueSports1.73×
20MoviesMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LeBron James audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LeBron James audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.29×
Healthy LifestyleBALANCE1.18×
Urban LifestyleOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LeBron James audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
TraditionCONSERVATISM0.61×
Quality AwarenessPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LeBron James have in Germany?

LeBron James has an estimated audience of 1,136,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LeBron James fans?

37.8% of LeBron James fans are female, 62.2% are male, with an average age of 30.1 years.

03

Which brands do LeBron James fans like most?

LeBron James fans show strongest brand affinity for Nicholas Hoult (24.47×), Jon Bernthal (24.67×), and NBA playoffs (13.79×) over the country average.

04

Where do LeBron James fans live in Germany?

LeBron James fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LeBron James fans also like?

Beyond LeBron James itself, the audience over-indexes on Jon Bernthal (24.67×), NBA playoffs (13.79×), NBA Finals (12.56×), and Los Angeles Lakers (8.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See LeBron James audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LeBron James. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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