Twitch Audience in Germany
Twitch has an estimated audience of 8,684,961 people in Germany. 5.1% are female, 94.9% are male, average age 20.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, CAC 40, Staycation, Nipsey Hussle.
The average Twitch fan in Germany is 20.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, CAC 40, with strongest over-indexing on Handmade Gifts (15.74× the country average). Demographically, the Twitch audience skews more male with an average age of 20.4, and over-indexes on personality traits such as Social Media Usage, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Twitch fans
| Metric | Value |
|---|---|
| Female | 5.1% |
| Male | 94.9% |
| Average age | 20.4 |
| Estimated audience size | 8,684,961 |
Audience persona
The typical Twitch fan in Germany is more male, around 20.4 years old, with strong Social Media Usage tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,986,332 | 1.05× |
| Bayern | 1,259,313 | 0.9× |
| Baden-Württemberg | 1,044,995 | 0.88× |
| Niedersachsen | 932,571 | 1.11× |
| Hessen | 572,930 | 0.87× |
| Sachsen | 463,473 | 1.09× |
| Rheinland-Pfalz | 429,942 | 0.99× |
| Schleswig-Holstein | 368,229 | 1.18× |
| Berlin | 323,849 | 0.83× |
| Brandenburg | 312,006 | 1.16× |
| Sachsen-Anhalt | 251,457 | 1.12× |
| Thüringen | 232,654 | 1.05× |
| Mecklenburg-Vorpommern | 180,937 | 1.09× |
| Hamburg | 141,070 | 0.72× |
| Saarland | 101,359 | 0.95× |
| Bremen | 76,172 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 15.74× | Kids & Family |
| Progressive rock | 1.97× | Music & Radio |
| CAC 40 | 1.78× | Business & Career |
| Staycation | 4.48× | Home & Garden |
| Nipsey Hussle | 10.63× | Music & Radio |
| N'Golo Kanté | 4.43× | Sports |
| Goon | 4.62× | Movies & TV |
| Kozy | 16.28× | Travel & Leisure |
| Figure painting (hobby) | 2.52× | Arts & Culture |
| Hypertext | 1.69× | Technology & Electronics |
| Kozarac | 16.27× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Building insulation | 2.28× | Home & Garden |
| Headhunters (film) | 2.42× | Movies & TV |
| Information sensitivity | 2.66× | Technology & Electronics |
| Jason Clarke (actor) | 2.34× | Movies & TV |
| Alaska | 1.76× | Travel & Leisure |
| Carrie (novel) | 2.64× | Literature |
| Prozis | 2.04× | Shopping |
| Stamp collecting | 2.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.64 |
| Sports Activity | POWER | 1.01 |
| Early Adopter Mentality | POWER | 1 |
| Price Sensitivity | PREMIUM | 0.94 |
| Urban Lifestyle | OPEN | 0.92 |
| DIY Mentality | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 10.0% |
| China | 6.2% |
See Twitch audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Twitch have in Germany?
Twitch has an estimated audience of 8,684,961 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Twitch fans?
5.1% of Twitch fans are female, 94.9% are male, with an average age of 20.4 years.
Which brands do Twitch fans like most?
Twitch fans show strongest brand affinity for Handmade Gifts (15.74×), Progressive rock (1.97×), and CAC 40 (1.78×) over the country average.
Where do Twitch fans live in Germany?
Twitch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,986,332), Bayern (reach 1,259,313), and Baden-Württemberg (reach 1,044,995). These three regions account for the largest share of the active audience.
What other brands do Twitch fans also like?
Beyond Twitch itself, the audience over-indexes on Progressive rock (1.97×), CAC 40 (1.78×), Staycation (4.48×), and Nipsey Hussle (10.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Twitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.