Xbox Audience in Germany
Xbox has an estimated audience of 2,931,526 people in Germany. 28.3% are female, 71.7% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fortnite, Street photography, CHECK24, FIFA World Cup, Twitch.
The average Xbox fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fortnite, Street photography, CHECK24, with strongest over-indexing on Fortnite (4.39× the country average). Demographically, the Xbox audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Xbox fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 30.8 |
| Estimated audience size | 2,931,526 |
Audience persona
The typical Xbox fan in Germany is more male, around 30.8 years old, with strong Social Media Usage tendencies and a notable affinity for Fortnite.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 719,906 | 1.12× |
| Bayern | 424,995 | 0.9× |
| Baden-Württemberg | 352,392 | 0.88× |
| Niedersachsen | 291,096 | 1.02× |
| Hessen | 258,226 | 1.16× |
| Sachsen | 155,375 | 1.08× |
| Rheinland-Pfalz | 148,417 | 1.01× |
| Berlin | 127,410 | 0.97× |
| Schleswig-Holstein | 104,375 | 0.99× |
| Brandenburg | 87,695 | 0.96× |
| Sachsen-Anhalt | 84,921 | 1.12× |
| Thüringen | 76,768 | 1.03× |
| Hamburg | 56,064 | 0.85× |
| Mecklenburg-Vorpommern | 51,458 | 0.92× |
| Saarland | 37,197 | 1.03× |
| Bremen | 23,881 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fortnite | 4.39× | Games |
| Street photography | 3.57× | Technology & Electronics |
| CHECK24 | 2.34× | Business & Career |
| FIFA World Cup | 1.77× | Sports |
| Twitch | 2.62× | Games |
| Bundesliga | 1.57× | Sports |
| UEFA Champions League | 1.7× | Sports |
| Alternative hip hop | 3.18× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| Call of Duty | 3.43× | Games |
| League of Legends | 3.25× | Games |
| Deutschrap | 3.04× | Music & Radio |
| Immowelt | 2.18× | Home & Garden |
| Mobile game | 2.19× | Games |
| Aldi | 1.56× | Shopping |
| Counter-Strike: Global Offensive | 3.95× | Games |
| Electronic sports | 3.64× | Sports |
| Google Drive | 2.84× | Technology & Electronics |
| Batman | 1.78× | Movies & TV |
| House music | 1.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
| Sports Activity | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 9.4% |
| Mexico | 5.8% |
See Xbox audiences in other countries
More Console audiences in Germany
- Playstation 5 (4,900,857)
- PlayStation (3,466,088)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
- Xbox One (625,174)
Frequently asked questions
How many fans does Xbox have in Germany?
Xbox has an estimated audience of 2,931,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xbox fans?
28.3% of Xbox fans are female, 71.7% are male, with an average age of 30.8 years.
Which brands do Xbox fans like most?
Xbox fans show strongest brand affinity for Fortnite (4.39×), Street photography (3.57×), and CHECK24 (2.34×) over the country average.
Where do Xbox fans live in Germany?
Xbox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 719,906), Bayern (reach 424,995), and Baden-Württemberg (reach 352,392). These three regions account for the largest share of the active audience.
What other brands do Xbox fans also like?
Beyond Xbox itself, the audience over-indexes on Street photography (3.57×), CHECK24 (2.34×), FIFA World Cup (1.77×), and Twitch (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.