A data profile of the people who buy, follow and care about Xbox in Mexico — modelled from more than twelve digital signal sources. Xbox has an estimated audience of 4,179,625 people in Mexico.
The average Xbox fan in Mexico is 28.8 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Twitch, Epic Games, Minecraft, with strongest over-indexing on Twitch (2.05× the country average).
Demographically, the Xbox audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Xbox fan in Mexico is more male, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
The key figures that characterise the Xbox profile in Mexico.
35.9% are female, 64.1% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 28.8 |
| Estimated audience size | 4,179,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Xbox audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 9.1% |
| Mexico | 6.0% |
Where the Xbox audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~700K | 1.25× | |
| 02 | Veracruz (state) | ~300K | 1.23× | |
| 03 | Jalisco | ~300K | 1.16× | |
| 04 | Puebla | ~200K | 1.13× | |
| 05 | Michoacan de Ocampo | ~200K | 1.13× | |
| 06 | Guanajuato | ~200K | 1.11× | |
| 07 | Nuevo Leon | ~300K | 1.10× | |
| 08 | Coahuila de Zaragoza | ~100K | 1.10× | |
| 09 | Yucatan | ~90K | 1.07× | |
| 10 | Durango | ~60K | 1.05× | |
| 11 | State of Mexico | ~600K | 1.01× | |
| 12 | Chiapas | ~100K | 1.01× | |
| 13 | Chihuahua | ~100K | 0.99× | |
| 14 | Baja California | ~200K | 0.97× | |
| 15 | Morelos | ~70K | 0.97× | |
| 16 | Tlaxcala | ~40K | 0.97× | |
| 17 | Aguascalientes | ~50K | 0.96× | |
| 18 | Hidalgo | ~90K | 0.95× | |
| 19 | Nayarit | ~40K | 0.95× | |
| 20 | Guerrero | ~90K | 0.92× | |
| 21 | Campeche | ~30K | 0.89× | |
| 22 | Baja California Sur | ~30K | 0.87× | |
| 23 | Zacatecas | ~40K | 0.86× | |
| 24 | Colima | ~20K | 0.86× | |
| 25 | Sinaloa | ~90K | 0.81× | |
| 26 | Oaxaca | ~80K | 0.71× |
The strongest cross-interests of the Xbox audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic sports | Sports | 2.50× | ||
| 02 | Third-person shooter | Games | 2.30× | ||
| 03 | Minecraft | Games | 2.27× | ||
| 04 | Epic Games | Games | 2.25× | ||
| 05 | FIFA (video game series) | Games | 2.25× | ||
| 06 | Grand Theft Auto V | Games | 2.24× | ||
| 07 | Gaming computer | Technology & Electronics | 2.08× | ||
| 08 | Twitch | Games | 2.05× | ||
| 09 | Call of Duty | Games | 2.00× | ||
| 10 | Roblox | Games | 1.93× | ||
| 11 | Creative Commons | Technology & Electronics | 1.84× | ||
| 12 | Fortnite | Games | 1.83× | ||
| 13 | Crunchyroll | Games | 1.83× | ||
| 14 | Massively multiplayer online games | Games | 1.81× | ||
| 15 | League of Legends | Games | 1.76× | ||
| 16 | YouTube Music | Internet & Social Media | 1.67× | ||
| 17 | Massively multiplayer online role-playing games | Games | 1.65× | ||
| 18 | Anime and manga fandom | Literature | 1.63× | ||
| 19 | OneDrive | Technology & Electronics | 1.56× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.06× | |
| Spirituality | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.62× |
Xbox's target market in Mexico covers an estimated 4,179,625 people, concentrated in Distrito Federal and State of Mexico.
35.9% of the Xbox audience are female, 64.1% are male, with an average age of 28.8 years.
Xbox fans show strongest brand affinity for Twitch (2.05×), Epic Games (2.25×), and Minecraft (2.27×) over the country average.
Xbox fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Xbox itself, the audience over-indexes on Epic Games (2.25×), Minecraft (2.27×), YouTube Music (1.67×), and Roblox (1.93×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Xbox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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