PlayStation 3 Audience in Germany

PlayStation 3 logo

PlayStation 3 has an estimated audience of 998,425 people in Germany. 25.7% are female, 74.3% are male, average age 27.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Grinch, Progressive rock, Unique Gifts, Birthday Gifts, Haberler.

The average PlayStation 3 fan in Germany is 27.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Grinch, Progressive rock, Unique Gifts, with strongest over-indexing on Grinch (4.23× the country average). Demographically, the PlayStation 3 audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of PlayStation 3 fans

Demographic split for PlayStation 3 audience in Germany
MetricValue
Female25.7%
Male74.3%
Average age27.7
Estimated audience size998,425

Audience persona

The typical PlayStation 3 fan in Germany is more male, around 27.7 years old, with strong Patriotism tendencies and a notable affinity for Grinch.

Top regions in Germany

Top regions ranked by reach for PlayStation 3 in Germany
RegionReachAffinity
Nordrhein-Westfalen214,6860.98×
Baden-Württemberg124,4840.91×
Bayern118,1860.74×
Niedersachsen72,8790.75×
Sachsen65,0351.33×
Berlin50,1281.12×
Hessen46,8560.62×
Brandenburg39,5251.28×
Sachsen-Anhalt38,8821.5×
Schleswig-Holstein38,5641.08×
Rheinland-Pfalz35,5420.71×
Mecklenburg-Vorpommern26,2121.38×
Thüringen26,0751.02×
Hamburg15,4260.68×
Saarland10,1620.83×
Bremen9,1421.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation 3 audience
BrandAffinityCategory
Grinch4.23×Movies & TV
Progressive rock2.38×Music & Radio
Unique Gifts2.01×Shopping
Birthday Gifts1.97×Kids & Family
Haberler1.54×News
Stradivarius1.51×Shopping
Israel1.69×Travel & Leisure
Mustard seed8.25×Food & Beverages
Gran Torino3.68×Movies & TV
Noirmoutier-en-l'Île15.33×Travel & Leisure
KLIX (AM)1.79×Music & Radio
Loincloth2.02×Fashion & Accessoires
Golem2.17×Technology & Electronics
Google Photos1.83×Technology & Electronics
Hoorn4.8×Travel & Leisure
Goon3.54×Movies & TV
myDealZ1.57×Shopping
Mae Hong Son Province8.27×Travel & Leisure
Assassin's Creed: Revelations4.04×Games
Jane Eyre (1996 film)4.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation 3 audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.31
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.03
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for PlayStation 3
CountryShare
United States21.5%
Germany10.9%
Brazil8.1%

See PlayStation 3 audiences in other countries

More Console audiences in Germany

Frequently asked questions

How many fans does PlayStation 3 have in Germany?

PlayStation 3 has an estimated audience of 998,425 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of PlayStation 3 fans?

25.7% of PlayStation 3 fans are female, 74.3% are male, with an average age of 27.7 years.

Which brands do PlayStation 3 fans like most?

PlayStation 3 fans show strongest brand affinity for Grinch (4.23×), Progressive rock (2.38×), and Unique Gifts (2.01×) over the country average.

Where do PlayStation 3 fans live in Germany?

PlayStation 3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,686), Baden-Württemberg (reach 124,484), and Bayern (reach 118,186). These three regions account for the largest share of the active audience.

What other brands do PlayStation 3 fans also like?

Beyond PlayStation 3 itself, the audience over-indexes on Progressive rock (2.38×), Unique Gifts (2.01×), Birthday Gifts (1.97×), and Haberler (1.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for PlayStation 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.