Xbox One Audience in Germany
Xbox One has an estimated audience of 625,174 people in Germany. 29.9% are female, 70.1% are male, average age 32.3. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Street photography, Transfermarkt, Bundesliga, Twitch, Alternative hip hop.
The average Xbox One fan in Germany is 32.3 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Street photography, Transfermarkt, Bundesliga, with strongest over-indexing on Street photography (3.56× the country average). Demographically, the Xbox One audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Xbox One fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 32.3 |
| Estimated audience size | 625,174 |
Audience persona
The typical Xbox One fan in Germany is more male, around 32.3 years old, with strong Social Media Usage tendencies and a notable affinity for Street photography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 156,571 | 3.29× |
| Nordrhein-Westfalen | 115,831 | 0.85× |
| Bayern | 75,151 | 0.75× |
| Baden-Württemberg | 61,759 | 0.72× |
| Niedersachsen | 51,368 | 0.85× |
| Sachsen | 34,803 | 1.14× |
| Rheinland-Pfalz | 27,455 | 0.88× |
| Berlin | 20,447 | 0.73× |
| Sachsen-Anhalt | 17,537 | 1.08× |
| Schleswig-Holstein | 17,488 | 0.78× |
| Thüringen | 16,693 | 1.05× |
| Brandenburg | 16,340 | 0.84× |
| Mecklenburg-Vorpommern | 10,731 | 0.9× |
| Hamburg | 9,689 | 0.69× |
| Saarland | 5,898 | 0.77× |
| Bremen | 3,745 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street photography | 3.56× | Technology & Electronics |
| Transfermarkt | 2.26× | Sports |
| Bundesliga | 1.55× | Sports |
| Twitch | 2.55× | Games |
| Alternative hip hop | 3.23× | Music & Radio |
| Fortnite | 3.29× | Games |
| UEFA Champions League | 1.63× | Sports |
| Electric guitar | 3.29× | Music & Radio |
| FIFA World Cup | 1.55× | Sports |
| Deutschrap | 2.91× | Music & Radio |
| Satire | 3.04× | Literature |
| Xbox | 3.81× | Games |
| House music | 1.99× | Music & Radio |
| Mobile game | 2.11× | Games |
| The Last of Us | 4.33× | Games |
| Christian Ulmen | 2.56× | Movies & TV |
| Call of Duty | 2.94× | Games |
| German television comedy | 3.5× | Movies & TV |
| Electronic sports | 3.23× | Sports |
| Minecraft | 3.75× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.03 |
| Price Sensitivity | PREMIUM | 0.99 |
| Sports Activity | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 10.4% |
| Germany | 7.8% |
See Xbox One audiences in other countries
More Console audiences in Germany
- Playstation 5 (4,900,857)
- PlayStation (3,466,088)
- Xbox (2,931,527)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
Frequently asked questions
How many fans does Xbox One have in Germany?
Xbox One has an estimated audience of 625,174 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Xbox One fans?
29.9% of Xbox One fans are female, 70.1% are male, with an average age of 32.3 years.
Which brands do Xbox One fans like most?
Xbox One fans show strongest brand affinity for Street photography (3.56×), Transfermarkt (2.26×), and Bundesliga (1.55×) over the country average.
Where do Xbox One fans live in Germany?
Xbox One fans in Germany are most concentrated in Hessen (reach 156,571), Nordrhein-Westfalen (reach 115,831), and Bayern (reach 75,151). These three regions account for the largest share of the active audience.
What other brands do Xbox One fans also like?
Beyond Xbox One itself, the audience over-indexes on Transfermarkt (2.26×), Bundesliga (1.55×), Twitch (2.55×), and Alternative hip hop (3.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.