Steam Audience in Germany
Steam has an estimated audience of 6,375,672 people in Germany. 31.8% are female, 68.2% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Grinch, Birthday Gifts, Staycation, Loincloth.
The average Steam fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Grinch, Birthday Gifts, with strongest over-indexing on Progressive rock (1.58× the country average). Demographically, the Steam audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Steam fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 32.3 |
| Estimated audience size | 6,375,672 |
Audience persona
The typical Steam fan in Germany is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,480,809 | 1.06× |
| Bayern | 959,153 | 0.94× |
| Baden-Württemberg | 778,289 | 0.89× |
| Niedersachsen | 682,737 | 1.1× |
| Hessen | 513,850 | 1.06× |
| Sachsen | 347,275 | 1.11× |
| Rheinland-Pfalz | 301,724 | 0.94× |
| Berlin | 294,304 | 1.03× |
| Schleswig-Holstein | 248,646 | 1.09× |
| Brandenburg | 198,086 | 1× |
| Sachsen-Anhalt | 167,982 | 1.02× |
| Thüringen | 164,638 | 1.01× |
| Hamburg | 130,776 | 0.91× |
| Mecklenburg-Vorpommern | 117,409 | 0.96× |
| Saarland | 66,013 | 0.84× |
| Bremen | 56,103 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.58× | Music & Radio |
| Grinch | 2.37× | Movies & TV |
| Birthday Gifts | 1.54× | Kids & Family |
| Staycation | 3.02× | Home & Garden |
| Loincloth | 2.29× | Fashion & Accessoires |
| Grappling | 1.66× | Sports |
| Buddy – The Buddy Holly Story | 3.51× | Music & Radio |
| Figure painting (hobby) | 2.94× | Arts & Culture |
| Coachella, California | 9.19× | Travel & Leisure |
| Hoorn | 4.47× | Travel & Leisure |
| Headhunters (film) | 2.7× | Movies & TV |
| Building insulation | 2.41× | Home & Garden |
| Alaska | 1.96× | Travel & Leisure |
| Kodi (software) | 1.58× | Technology & Electronics |
| Nebelung | 5.2× | Pets & Animals |
| Hammock camping | 3.74× | Travel & Leisure |
| Maejo University | 7.5× | Business & Career |
| Goon | 3.1× | Movies & TV |
| Kieser Training | 2.01× | Sports |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Social Media Usage | JOY | 1.2 |
| DIY Mentality | THRILL | 1.06 |
| Need for Security | CONSERVATISM | 1.03 |
| Sports Activity | POWER | 0.99 |
| Early Adopter Mentality | POWER | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| China | 9.4% |
| Japan | 7.9% |
See Steam audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Steam have in Germany?
Steam has an estimated audience of 6,375,672 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steam fans?
31.8% of Steam fans are female, 68.2% are male, with an average age of 32.3 years.
Which brands do Steam fans like most?
Steam fans show strongest brand affinity for Progressive rock (1.58×), Grinch (2.37×), and Birthday Gifts (1.54×) over the country average.
Where do Steam fans live in Germany?
Steam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,480,809), Bayern (reach 959,153), and Baden-Württemberg (reach 778,289). These three regions account for the largest share of the active audience.
What other brands do Steam fans also like?
Beyond Steam itself, the audience over-indexes on Grinch (2.37×), Birthday Gifts (1.54×), Staycation (3.02×), and Loincloth (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.